AdsLanding Page Best PracticesBy Salvador Castro       Ads             v
Best Practices: Landing Pages                     Answer these questions:                     • Where am I?               ...
Best Practices: Landing Pages                       Microsite                       • More Content                       •...
Best Practices: Landing Pages             Simplicity                           No Unsupervised Thinking                  ...
Landing Page IncentivesWhat do we have that we can offer right now?• Webinars• Download Whitepapers / Case Studies• Newsle...
Thank You!Ads
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Landing Page Best Practices

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  • Form is above the fold, and stands out on the page.Green “Continue” & “Buy Now” Buttons also stand outLimited Navigation options.
  • Form is above the fold, and stands out on the page.Green “Continue” & “Buy Now” Buttons also stand outLimited Navigation options.
  • Show them an example of a Fluke PQ landing page –http://www.fluke.com/fluke/usen/WhereToBuy/Promotions/810-get-answers.htm?
  • Landing Page Best Practices

    1. 1. AdsLanding Page Best PracticesBy Salvador Castro Ads v
    2. 2. Best Practices: Landing Pages Answer these questions: • Where am I? • What should I do here? • Why should I do it?Ads
    3. 3. Best Practices: Landing Pages Microsite • More Content • More Informative • Still Drives Lead GenerationAds
    4. 4. Best Practices: Landing Pages Simplicity  No Unsupervised Thinking  Clean Aesthetics  Bullet point key benefits  Clear call to action and strong offer  Simple conversion form Ads
    5. 5. Landing Page IncentivesWhat do we have that we can offer right now?• Webinars• Download Whitepapers / Case Studies• Newsletter Subscriptions• Participate in Image Contest• Sign up for Road Show Ads
    6. 6. Thank You!Ads
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