Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
“ People are trying to change their lives without going through the mediation of politics. It’s a new economic culture, a culture of Do-It-Yoursel f, Organize-It-Yourself and don’t give up the value of your life for the value of your stocks, because the value of your life you control, the value of your stocks you don’t control and is highly uncertain. So this is the new process of change emerging in societies around the world.”
http://www.luxurydaily.com/barneys-emphasizes-malleable-new-york-personalities-through-catalog/ Barneys New York will issue a two-part luxury catalog featuring stories of real New Yorkers including models, actors and musicians, whose styles and tales lend the brand an edgy, urban feel.