Pres.inct.20april2011

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Pres.inct.20april2011

  1. 1. MARKETING BECOMES PUBLISHING SAK VAN DEN BOOM 2011 CUSTOMER MEDIA COUNCIL
  2. 2. Customer Media Council 2011
  3. 3. De ontwikkeling vanAllerhande,van tijdschrift naarmultimediaal platform
  4. 4. Allerhande
  5. 5. Je eigen contentKookschriften Annelini D’Angelo: 8787 recepten  366 favoriete Kookschrifte-recepten  323 Favoriete AH-recepten Mijn AH Nieuwsbrief  Iedere week recepten en acties in je mailboxCustomer Media Council 2011
  6. 6. Social is key CUSTOMERS DON’T CARE ABOUT YOU! IT IS ALL ABOUT ME DEAL WITH IT PEOPLE SPEND MORE TIME ON SOCIAL NETWORKS THAN READING EMAILCustomer Media Council 2011
  7. 7. Content is survival ESTIMATES ARE THAT IN JUST A FEW YEARS INFORMATION WILL DOUBLE EVERY 72 HOURS ADVERTISING IS A LUXURY CONTENT IS SURVIVAL MUST BE THE BEST CONTENTCustomer Media Council 2011
  8. 8. Content marketing MARKETING IS MORE AND MORE PUBLISHING PUBLISHING IS MORE AND MORE CONTENT MARKETING CONTENT MARKETING IS MORE AND MORE CROSSMEDIA PUBLISHINGCustomer Media Council 2011
  9. 9. Crossmedia CROSSMEDIA PUBLISHING IS MORE AND MORE INTERACTIVE NETWORKED COMMUNICATIONCustomer Media Council 2011
  10. 10. AttractiveBRANDS CREATE Integrated content that attracts, holds and serves key audiences across all media channels.Customer Media Council 2011
  11. 11. EngagementWHAT WE DID IN THE PAST Buying reach Creating engagementWHAT WE ARE DOING NOW Creating engagement Getting reachCustomer Media Council 2011
  12. 12. New marketing paradigmTHE NEW MARKETING PARADIGM ISABOUT CREATINGACCOUNTABLE PLATFORMSOF DIGITAL UTILITIES AND CONTENTCREATED BY OURSELVE (BRAND)AND OUR CONSUMERCustomer Media Council 2011
  13. 13. Social listeningVolvo Spirit Volvo Construction Equipment MagazineCustomer Media Council 2011
  14. 14. Aandachtseconomie Welkom in de wereld van de AANDACHTSECONOMIE VAN ROI NAAR ROACustomer Media Council 2011
  15. 15. Communities Een cult-brand kan leiden een hechte community die ontstaat of gebouwd wordt rond een merkCustomer Media Council 2011
  16. 16. Co-creation Lego AFOL community  Brick Journal  Geschreven door vrijwilligers  50.000 keer gedwonlaod • BrickJournal is a quarterly publication that will focus on the AFOL community with articles about: • People - the personalities of the community • Building - the incredible models and creations that have been built • Community - the places and events where AFOLs meet The LEGO Ambassador Program is designed to give the AFOL Community a direct line into the LEGO CompanyCustomer Media Council 2011
  17. 17. Eredivisie Live  EREDIVISIE LIVE  Tv kanaal  Digitale programmagids  Digitaal weekblad  Huis-aan-huis magazine OP DE MAT  Facebook community,Customer Media Council 2011
  18. 18. Lekker in het Leven
  19. 19. Zie
  20. 20. AS Adventure
  21. 21. iFly
  22. 22. Sony Magazine Initial print run of 300,000, only 5500 copies are on newsstands. About 115,000 copies will be in 140 Sony Centre stores. Some Sony customers will get a free copy of the quarterly title, which sells for £4.50.Customer Media Council 2011
  23. 23. FlipsideCustomer Media Council 2011
  24. 24. HealthyCustomer Media Council 2011
  25. 25. ElectricCustomer Media Council 2011
  26. 26. Zoom-Zoom-club • ZOOM-ZOOM MAGAZINE, PRINT AND DIGITAL • ZOOM-ZOOM MOMENTS • ZOOM-ZOOM E-ZINE • VIDEO CONTENT • FACEBOOK AND FLICKRCustomer Media Council 2011
  27. 27. Electric Global magazine Digital magazine Driverssite Newsletters Lexus Driverscummunity http://bit.ly/hO8jbCCustomer Media Council 2011
  28. 28. On star community http://www.onstar.com/web/portal/homeCustomer Media Council 2011
  29. 29. Dell Ideastorm Dell Ideastorm  Dell Community has:  Contributed 15,338 ideas  Promoted 739,540 times  Posted 91,297 comments Dell has:  Implemented 431 ideas Welcome to the Community! Join the conversation, collaborate with others, and get valuable information you wont find anywhere else. Were glad youre here!Customer Media Council 2011
  30. 30. Thnx for your attention

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