DE 2010-TRENDS IN CUSTOMER MEDIA  Customer Media Council 2010  Zeist  april  2010
CUSTOMER MEDIA Customer Media Council 2010  1980 1990 2000 2010
Customer media gaan meer en meer over content marketing . CUSTOMER MEDIA Customer Media Council 2010
Content marketing gaat meer en meer over multiplatformcommunicatie . CUSTOMER MEDIA Customer Media Council 2010
WEES DAAR WAAR JE KLANTEN ZIJN MET RELEVANTE, AUTHENTIEKE, CREATIEVE STORIES CUSTOMER MEDIA Customer Media Council 2010
8 TRENDS CUSTOMER MEDIA Customer Media Council 2010
1. Een customer medium is  cross mediaal CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010  http://allerhande.ah.nl/
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><u...
2. Een customer medium is gesegmenteerd en gelocaliseerd CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
Customer Media Council 2010  CUSTOMER MEDIA
3. Een customer medium is  persoonlijk en relevant CUSTOMER MEDIA Customer Media Council 2010
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  AOK CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
Customer Media Council 2010  CUSTOMER MEDIA
4. Een customer medium biedt waardevolle informatie CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA F Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  <ul><li>Zie van Ziggo </li></ul><ul><li>Magazine and website </li></ul><ul><li...
5. Een customer medium is  interactief CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010  http://www.yunomi.nl/
Customer Media Council 2010  CUSTOMER MEDIA
CUSTOMER MEDIA Customer Media Council 2010
6. Een customer medium is smart rich en verrijkt de database  CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
7. Een customer medium maakt  gebruik van social media CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA AUGMENTED REALITY Customer Media Council 2010
8. Een customer medium is  authentiek CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA Customer Media Council 2010
CUSTOMER MEDIA <ul><li>600.000 FANS </li></ul><ul><li>170.000 VIDEO VIEWS </li></ul><ul><li>312 PROPOPOSALS TO </li></ul><...
CUSTOMER MEDIA Customer Media Council 2010
<ul><li>Customer media  zijn </li></ul><ul><li>Cross mediaal </li></ul><ul><li>Gelokaliseerd </li></ul><ul><li>Persoonlijk...
CUSTOMER MEDIA Toen Bereik kopen Beleving creëren Nu Beleving creëren Bereik realiseren Customer Media Council 2010
Marketing nu is het creëren van functionele platforms  met relevante en authentieke content ,  Die we maken of laten Maken...
CUSTOMER MEDIA THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.cu...
CUSTOMER MEDIA Customer Media Council 2010
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2010 trends in customer media

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During the folowing Post bachelor eduction of the Customer Media Council those eight trends willbe discussed with the students by specialist and scientists.

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  • Martin Sorrel Is positive about the future of our industry. 2009 is a periode of recovery of changes. And we will se growth again in 2010. But important is that we all have to realize that somethign has changed in our industry. We cannot think and work on the way we have done for over ten or more years.
  • Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  • Door de komst van metro en spits is rails ten dode opgeschreven. De schoonmaakploegen nemen elke nacht alle drukwerk mee uit de treinen en kunnen hierbij niet selectief zijn.
  • Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn , vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window
  • 2010 trends in customer media

    1. 1. DE 2010-TRENDS IN CUSTOMER MEDIA Customer Media Council 2010 Zeist april 2010
    2. 2. CUSTOMER MEDIA Customer Media Council 2010 1980 1990 2000 2010
    3. 3. Customer media gaan meer en meer over content marketing . CUSTOMER MEDIA Customer Media Council 2010
    4. 4. Content marketing gaat meer en meer over multiplatformcommunicatie . CUSTOMER MEDIA Customer Media Council 2010
    5. 5. WEES DAAR WAAR JE KLANTEN ZIJN MET RELEVANTE, AUTHENTIEKE, CREATIEVE STORIES CUSTOMER MEDIA Customer Media Council 2010
    6. 6. 8 TRENDS CUSTOMER MEDIA Customer Media Council 2010
    7. 7. 1. Een customer medium is cross mediaal CUSTOMER MEDIA Customer Media Council 2010
    8. 8. CUSTOMER MEDIA Customer Media Council 2010
    9. 9. CUSTOMER MEDIA Customer Media Council 2010 http://allerhande.ah.nl/
    10. 10. CUSTOMER MEDIA Customer Media Council 2010 http://allerhande.ah.nl/
    11. 11. CUSTOMER MEDIA Customer Media Council 2010 http://allerhande.ah.nl/
    12. 12. CUSTOMER MEDIA Customer Media Council 2010
    13. 13. CUSTOMER MEDIA Customer Media Council 2010 <ul><li>ALLERHANDE </li></ul><ul><li>Montly magazine (since 1956) </li></ul><ul><li>Circulation 2.3 million, reach 4.2 million </li></ul><ul><li>Digital magazine, with daily new recepies </li></ul><ul><li>Weekly specials </li></ul><ul><li>Games </li></ul><ul><li>How to movies </li></ul><ul><li>Personal cookbooks </li></ul><ul><li>Shopping list </li></ul><ul><li>GPS (*closest shop) </li></ul><ul><li>In one click everything on your mobilephone </li></ul>
    14. 14. 2. Een customer medium is gesegmenteerd en gelocaliseerd CUSTOMER MEDIA Customer Media Council 2010
    15. 15. CUSTOMER MEDIA Customer Media Council 2010
    16. 16. Customer Media Council 2010 CUSTOMER MEDIA
    17. 17. 3. Een customer medium is persoonlijk en relevant CUSTOMER MEDIA Customer Media Council 2010
    18. 18. Customer Media Council 2010 CUSTOMER MEDIA
    19. 19. Customer Media Council 2010 CUSTOMER MEDIA
    20. 20. Customer Media Council 2010 AOK CUSTOMER MEDIA
    21. 21. Customer Media Council 2010 CUSTOMER MEDIA
    22. 22. Customer Media Council 2010 CUSTOMER MEDIA
    23. 23. Customer Media Council 2010 CUSTOMER MEDIA
    24. 24. Customer Media Council 2010 CUSTOMER MEDIA
    25. 25. 4. Een customer medium biedt waardevolle informatie CUSTOMER MEDIA Customer Media Council 2010
    26. 26. CUSTOMER MEDIA F Customer Media Council 2010
    27. 27. CUSTOMER MEDIA Customer Media Council 2010 <ul><li>Zie van Ziggo </li></ul><ul><li>Magazine and website </li></ul><ul><li>Magazine 4 times a year </li></ul><ul><li>3 million copies </li></ul><ul><li>Adressed </li></ul><ul><li>Website, daily refressed </li></ul>http://www.ziemagazine.nl/
    28. 28. 5. Een customer medium is interactief CUSTOMER MEDIA Customer Media Council 2010
    29. 29. CUSTOMER MEDIA Customer Media Council 2010 http://www.yunomi.nl/
    30. 30. Customer Media Council 2010 CUSTOMER MEDIA
    31. 31. CUSTOMER MEDIA Customer Media Council 2010
    32. 32. 6. Een customer medium is smart rich en verrijkt de database CUSTOMER MEDIA Customer Media Council 2010
    33. 33. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
    34. 34. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
    35. 35. CUSTOMER MEDIA Bron: Smart rich media Customer Media Council 2010
    36. 36. 7. Een customer medium maakt gebruik van social media CUSTOMER MEDIA Customer Media Council 2010
    37. 37. CUSTOMER MEDIA AUGMENTED REALITY Customer Media Council 2010
    38. 38. 8. Een customer medium is authentiek CUSTOMER MEDIA Customer Media Council 2010
    39. 39. CUSTOMER MEDIA Customer Media Council 2010
    40. 40. CUSTOMER MEDIA <ul><li>600.000 FANS </li></ul><ul><li>170.000 VIDEO VIEWS </li></ul><ul><li>312 PROPOPOSALS TO </li></ul><ul><li>MARRIAGE </li></ul><ul><li>257 REQUEST FOR ADOPTION </li></ul><ul><li>27.000 FOLLOWERS ON </li></ul><ul><li>TWITTER, MORE INFLUENCE </li></ul><ul><li>THAN HILARY CLINTON </li></ul>Customer Media Council 2010
    41. 41. CUSTOMER MEDIA Customer Media Council 2010
    42. 42. <ul><li>Customer media zijn </li></ul><ul><li>Cross mediaal </li></ul><ul><li>Gelokaliseerd </li></ul><ul><li>Persoonlijk </li></ul><ul><li>Waardevol </li></ul><ul><li>Interactief </li></ul><ul><li>Smart rich </li></ul><ul><li>Social media involved </li></ul><ul><li>Authentiek </li></ul>CUSTOMER MEDIA Customer Media Council 2010
    43. 43. CUSTOMER MEDIA Toen Bereik kopen Beleving creëren Nu Beleving creëren Bereik realiseren Customer Media Council 2010
    44. 44. Marketing nu is het creëren van functionele platforms met relevante en authentieke content , Die we maken of laten Maken door de doelgroep CUSTOMER MEDIA Customer Media Council 2010
    45. 45. CUSTOMER MEDIA THNX F On behalf of the Customer Media Council To keep yourself informed please register yourself at www.customermedia.nl Customer Media Council 2010
    46. 46. CUSTOMER MEDIA Customer Media Council 2010
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