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SMM и фиджитал. Завтра уже наступило.

SMM и фиджитал. Завтра уже наступило.
Кампания для Red Bull Россия

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    Prodigi red bull content_as_dna_for_zavoyko Prodigi red bull content_as_dna_for_zavoyko Presentation Transcript

    • Content as DNA By Oksana Zavoyko PRODIGI
    • everybody knows Red Bull Stratos
    • The awkward moment
    • Everybody really knows =) 15.6 mil. social contacts 1.3 bil. editorial contacts 8 mil. concurrent views on YouTube 8.00 TV news hits in one week 800 over cover pages
    • How?
    • Marketing engine
    • Marketing evolution Red Bull Media House – one step ahead Brand turned publisher First mover Classical ATL BTL PROMO … Content marketing Market
    • Brand fits my lifestyle
    • Our winning formula: Content + Contacts
    • Creation We do not advertise, we tell stories! In many formats!
    • Types of content Live News Clips Shows/ Magazines Documentaries
    • Exploitation
    • Redbull.RU - lifestyle online media 25 Different audiences 150 000 Unpaid visits/month 6 Content flows 6-10 Unique materials/per day
    • Redbull.RU - team structure
    • Social Media as TA’s habitat > 300 000 audience in general 320.324 audience of all groups (+300%) 40 mil. likes of inter.-l page 1500 Followers (+1000%)
    • Social Media as TA’s habitat > 300 000 audience in general 300 likes for each tip or check-in 5 000 followers For 6 months 200.000 views in 4 months
    • Red Bull King of the Rock
    • Event Activation Red Bull King of the Rock 4 mln. Users coverage 150 000 concurrent views on Vimeo 22 000 Visitors for online broadcasting 25 Unique materials for the website
    • Distribution
    • Red Bull Content Pool Our online distribution platform “Communication outlet” • Content collection from around the world • Access to the World of Red Bull - Direct downloads for editorial use (Internal, News, Web, Print,…) “RBMH sales catalog” • Premium content hub for licencing • Split in our content genres: (Sports & Lifestyle, Nature & Science, Tradition & Inspiration
    • Media Cooperation's
    • The only limit is the one you set for yourself
    • Kolesnikov Profile 2013
    • Questions and answers Our best things