Kiev february final

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Kiev february final

  1. 1. Ukraine joins themost advancedmarketsMarta KlepkaLauris LietavietisSofia, 26.10.2011 17.02.2012
  2. 2. About us • a global company and the no. 1 choice in EMEA, provides consultancy and expertise on consumer behaviour in the digital world • ‘one stop shop’ for everyone who needs to measure the website, plan and deliver effective online campaigns or use the internet as a communication channel 2
  3. 3. Gemius in Ukraine • since 2006 • 5 employees in Kiev • gemiusAudience is online audience measurement standard 3
  4. 4. Big switch for gemiusAudience in Ukraine From cookie panel 4
  5. 5. Big switch for gemiusAudience in Ukraine To fusion panel 5
  6. 6. Fusion Panel ApproachSCRIPTED WEBSITES Cookie Panel (n=80 000+) Fusion PanelALL WEBSITES Software Panel (n=5 000 – 10 000) …
  7. 7. What it means? • data about all websites, not just the scripted ones • around 500 biggest websites at the moment, the number will increase 7
  8. 8. What it means? No 1 No 6No 7 No 5 No 50 8
  9. 9. What it means? No 28No 11 Much more No 57 than media planning data No 65 9
  10. 10. What it means? 36% What is the No 57 distribution 64% of real deals on the site? 10
  11. 11. Reasons • requests from market • growth and size of the market • internet marketing trends 11
  12. 12. 3 types of gemiusAudience panels in more than 30countries Cookie Software Fusion panel panel panel 12
  13. 13. gemiusAudience methodologies Cookie Panel Software Panel Fusion Panel • Slovakia • Poland • Czech Republic • Estonia • Hungary • Latvia • Russia • Lithuania • Denmark • Ukraine • Israel • Slovenia • Turkey (test) • Croatia • Belarus (test) • Bosnia&Hercegovina • MENA (test) • Bulgaria • Ukraine • MENA (17 countries) • Serbia • Moldova (launch)
  14. 14. THANK YOUJoin us @: Contact:Facebook.com/GemiusGroup Lauris LietavietisTwitter.com/Gemius Audience research product managerSlideshare.net/Gemius_com (BY, EE, LT, LV, MD, RUS, UA)YouTube.com/WwwGemiusCom lauris.lietavietis@gemius.com

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