The process and art of combining text and images to communicate an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.
Packaging also refers to the process of design, evaluation, and production of packages.
Packaging Objectives Protection of Product Function Promotion Imagery Product Label/instruction Product amount Customer demands .. This coffee is the best tasting coffee in the world. That’s because it’s made with 100% arabica beans, the finest beans money can buy. 12 oz. (Containment, Transit, Storage,Tampering) (graphics + color = brand mage) (Size, shape, weight) Source: Designing effective packaging-- google
A M U L P A C K A G E S Sources: Google images
Ad campaigns of UNI TED COL ORS OF BENE TTON And LEVI’S
The campaigns have gathered awards and acclaim worldwide; by the same token, they have aroused strong reactions - at times ferocious, at times simply curious, confirming once again that they are always a focal point of discussion and of confrontation of ideas.