CADBURY
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    CADBURY CADBURY Presentation Transcript

    • CADBURY• Cadbury is a confectionery company owned by Kraft Foods and is the industrys second- largest globally• headquarters in London,• the company operates in more than 70 countries worldwide and selling product in160 countries Approximately $50 billion in revenues
    • • In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, in Birmingham, England• In 1854 John Cadbury&Benjamin opened an office in London and they received the Royal Warrant as manufacturers of chocolate
    • • In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the companys best selling product by 1913• Fruit and Nut was introduced as part of the Dairy Milk line in 1928• In India, Cadbury began its operations in 1948 by exporting chocolates
    • Cadbury Kraft subsidiaries• Cadbury Kraft subsidiaries.docx
    • CADBURY IN INDIA• In India, Cadbury began its operations in 1948 by importing chocolates• After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane,Gwalior, Bangalore, Himachal Pradesh, Hyderabad &Pune• Vision:"Working together to create brands people love“• 4 sales offices New Delhi, Mumbai, Kolkata and Chennai. The corporate office is in Mumbai• Cadbury India enjoys a value market share of over 70 percent in the chocolate category• Anand Kripalu, CEO of Cadbury India
    • Confectionary Market in IndiaIndian confectionary industry:1) Chocolates2) Hard boiled candies3) Éclairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozengesTotal confectionary mkt: Rs.41 bnTotal Vol. turnover : 2,23,500 tpaConsumption: Urban :73% & Rural : 27%
    • Some of the key brands in India• Cadbury Dairy Milk• 5 Star• Perk• Éclairs• Bournvita• Halls
    • MERGER & AQUISITION• Cadbury opened their first overseas factory in Hobart, Tasmania in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer,• Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969
    • • Snapple, Mistic and Stewarts were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.• In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.• On 19 January 2010, Kraft Foods purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).
    • Notable product of CadburyNotable product of Cadbury.docx
    • COMPETITORS
    • GLOBAL COMPETITORS• Thorntons –UK• Lindt & Spruengli AG SWITZERLAND• Ferrero - ITALY• Nestle - SWITZERLAND• Mars-USA
    • THANKS