MIS 205 Presented toKhan Noble Morshed (KNM) Presented By Navera Khan Arham Rafid Toufiqul Islam Sakeeb Sabnam Saba Irtiza Rahman Sharzin Shavina Reza
Introduction About Playworld• It is the world’s leading and dedicated toy and juvenile products retailer offering a differentiated shopping experience through its family of brands.• It’s merchandise is sold in 873 Playworld stores in the United States and Puerto Rico and in 600 stores all over the world.• Playworld has a strong portfolio of e-commerce sites such as Toysrus.com, Babiesrus.com, eToys.com and FAQ.com• This provides shoppers with a broad online selection of distinctive toys and baby products.• For more than 60 years Playworld has been a favorite destination for kids and grownups providing an impressive assortment of toys, games, sporting goods, electronics, baby products, etc.•
Our Company’s Location • Kemal Ataturk Road, Banani, Dhaka. • As the upper and upper -middle class people mostly live in this area.
Company Financials• Related expenses• Advance store rent 10,00,000 BDT• Store rent 100,000 BDT (per month)• Equipments 19,00,000 BDT• Store decoration 500,000 BDT• Utility expenses 50,000 BDT monthly• Salaries 84,000 BDT monthly• Advertising expenses:• 100000 BDT monthly• Distribution cost 5,000 BDT approximately (per supply)
PlayWorld’s Mission To retain it’s image of being the ultimate toy destination around the globe for parents and children embodying a customer philosophy of quality , value and selection of it’s products.PlayWorld’s Vision• “Providing versatile, exclusive & unique toys”
MIS STRUCTURE• MIS of Playword provides information needed to manage it’s organization efficiently and effectively.• Playword’s primary resources are it’s people, technology and information for decision-making.•
Architecture of “E-Playworld”• The online site s of Playworld such as Etoys.com make unique toys and an assortment of products easily available to children and parents eliminating the possibility of geographical barriers. The company’s e- commerce is structured as shown in the diagram
Development of MIS structure Phase III• Feasibility Study• Envn. Definition • System Phase I Installation, Testing • Technical Support• System & operation Specification and Maintenance • System Development • Capacity Building • System Implementation Phase II Base Phase
Why Playword implements E-commerce• The online sites of Playworld such as Etoys.com make unique toys and an assortment of products easily available to children and parents eliminating the possibility of geographical barriers.• Playworld implements certain MIS applications such as follows to provide managers with organized information about sales, inventory and other data:
Ware housing• In future when we’ll export that time we use Water & Air Transportation• Transportation Modes• Initially we use only Road Transportation• Storage Ware house• We store our product in our company building’s ground floor which we rented
Promotion• Comparative Advertising Advertise our quality features to compare with competitors• Persuasive Advertising Advertise latest clothing products in newspaper & Television showing products features• Advertising Strategy• Pull Strategy To create consumer demand Giving discount coupons to create Brand Awareness & Equity• Promotional Strategy• In our country Clothing Line Company is in Monopolistic situation. So, in this large market our company wants to established with excellent quality and affordable price with customer satisfaction.
Buss Marketing Sponsor • PlayWorld website• Popular celebrity endorsements • Fashion show • YouTube, MySpace, Face• new • Playworld face of the Book milestones, announcemen month t of new collections and events • Club t shirt for school, college and university student Press release Viral spread
Creating a Hypermedia Website• Giving our Customers an idea of our Products
Business Values of e-commerce• Revenue from Online Sales• Reduce Transaction Costs• Attract new customers via Web Marketing• Increase Customer loyalty by Web Support & Services• Develop Web Based Markets• Develop information-based products accessible on the Web
Planning of our Enterprise Resources• A Unified Database that enables efficiency in Planning, Managing and Controlling• Tracking the status of Sales, Inventory• Forecasting Raw Materials• Forecasting Human• Resource requirements
Supply Chain Management• The Integrated Solution
Information System helps a company• Highlight its strength and weaknesses• Provide an overall picture of the Company• Makes Customer Data and Feedback available• Information is an asset in the modern world and MIS helps protect and use that information properly.• Attain Customer Intimacy and service• Support Managerial Decisions• Importance of using MIS
MARKETING INTELLIGENCE SYSTEMRetrieving information to educate Employees
Company Financials PlayWorld Income statement For the year ended December 2011 TK TKSales 48000000Less:Cost of goods sold (32000000)Gross margin 16000000Less: Operating expensesStore rent (1200000)Depreciation expenses (800000)Salaries (1000800)Utilities expenses (600000)Miscellaneous expenses (400000)Advertising expenses (1200000) (3000800)Net income 11799200
Company Financials PlayWorld Balance Sheet For the year ended December 2011. TK• Cash 22999900• Accounts Receivable 2345668• Equipment 1900000 Total Assets 27245568• Accounts Payable 2245470• Notes Payable 10000000• PlayWorld Capital December 2011 15000098 Total liabilities & Equity 27245568
PlayWorld’s Human Resource Management Top Level Management
Human Resource ManagementMiddle Level Management Lower Level Management• ACCOUNTS MANAGER CLEANERS- 2 persons Record Business Events Keep Store Neat and Inventory Records Clean Payroll Ensure Healthy Working Conditions• CASHIER Cash Records Credit Records SECURITY GUARD- 1 Persons• SALES EXECUTIVE- 5 Persons Ensure Protection Informing Customers about Authorized Access Products Deal with Customers Meet Sales Target
Our Target Customers • Mass marketing for Upper and Upper-Middle class people which divided in three segments.• Niche(Concentrated) Marketing • In our Target Market our company mostly concentrate on kids• Adolescents of 3-8 years old• Babies• Console gamers
Segmentation• Toys World can break down their market into three different segments. These three fragments are:• General Kids: This group includes adolescents belonging to the age group of 3-8 years old. Innovative toys are manufactured for this age group which capture their imaginations.• Babies: This group mainly involve the newborns and babies upto 3 years old. Interactive toys are made for the babies as well as clothes and attires.• Console gamers: In this day and age, kids are shifting in numbers towards technology. A lot of kids now take entertainment in playing gaming consoles rather than playing with traditional toys. Toys world aims at this segment by manufacturing
PlayWorld’s Marketing Mix Product Consumer wants and needs Price Cost to satisfyDistribution Convenient to buy Promotion Communication
Pricing StrategyDiscount PricingProduct BundlingIf a customer buy 5 products at atime we offer 7.5% discountPsychological DiscountWe provide our price like 1999/=or 1449/=Seasonal DiscountWe offer summer sell or wintersellPricingIn our every product price wefollow product line pricingProduct Line
Distribution StrategySpecialty Store Physical Distribution Private Warehousing
Transport Mode• Road TransportCompletely supplied by the producers.
• Support Media:Promotions Billboards • Wide Coverage in Dhaka city. • High frequency of exposure • Repetition to make the brand more recognition •Coverage Areas: Banani Area Mohakhali Flyover Asad Gate Dhanmondi Gulshan-2 Uttara
• Support Media:Promotions Internet• To build Brand Awareness and develop Brand Image• Media Vehicles: – Facebook – www.facebook.com• Facebook is the World’s number one socializing network• Thousands of visitors per day.