© 2013 iZenBridge | PUBLIC
Starting your
business in a lean
way
Saket Bansal
iZenBridge Consultancy Private Limited
© 2013 iZenBridge | PUBLIC
About Me
© 2013 iZenBridge | PUBLIC
I And Startup
© 2013 iZenBridge | PUBLIC
Entrepreneurship
• Entrepreneurship is about taking risk.
• Three types of uncertainty.
• Risk
...
© 2013 iZenBridge | PUBLIC
Startup
• "A startup is a human
institution designed to
create a new product or
service under c...
© 2013 iZenBridge | PUBLIC
What Lean Has To Do ?
• It helps us learn to see
waste and remove it
systematically
© 2013 iZenBridge | PUBLIC
Do You Have A Business Idea ?
© 2013 iZenBridge | PUBLIC
I Always Had Many…
© 2013 iZenBridge | PUBLIC
Most Startup Fail
© 2013 iZenBridge | PUBLIC
Why?
© 2013 iZenBridge | PUBLIC
Failed Startup Typically Follows
• Start with a Plan
• The plan does not work
• Throw it away a...
© 2013 iZenBridge | PUBLIC
Do We Have A Solution?
© 2013 iZenBridge | PUBLIC
Do Not Think Like A Stable State
© 2013 iZenBridge | PUBLIC
Surviving Without Innovation Is Difficult
© 2013 iZenBridge | PUBLIC
The Cynefin Framework
Source: http://en.wikipedia.org/wiki/Cynefin
© 2013 iZenBridge | PUBLIC
Lean Startups
© 2013 iZenBridge | PUBLIC
Build – Measure - Learn
Ideas
Build
Product
Measure
Data
Learn
© 2013 iZenBridge | PUBLIC
Building MVP
© 2013 iZenBridge | PUBLIC
Validating Hypothesis
• Value Hypothesis
• Growth hypothesis
© 2013 iZenBridge | PUBLIC
Measure
© 2013 iZenBridge | PUBLIC
Funnel Visualization
Buy
YouTube
Forum
Webinar
© 2013 iZenBridge | PUBLIC
Learn
• Pivot or persevere
• Pivots Require Courage
• We have done
• Customer Segment Pivot
• C...
© 2013 iZenBridge | PUBLIC
My Lean Startup Principles …
• Keeps small batch size
• Inspect and Adapt
• Focus on Innovation...
© 2013 iZenBridge | PUBLIC
Stay Connected
www.youtube.com/izenbridge
@Saket_tg
+Saket.Bansal
http://www.linkedin.com/in/sa...
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Agile NCR : Starting your business in a lean way

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Agile NCR : Starting your business in a lean way

  1. 1. © 2013 iZenBridge | PUBLIC Starting your business in a lean way Saket Bansal iZenBridge Consultancy Private Limited
  2. 2. © 2013 iZenBridge | PUBLIC About Me
  3. 3. © 2013 iZenBridge | PUBLIC I And Startup
  4. 4. © 2013 iZenBridge | PUBLIC Entrepreneurship • Entrepreneurship is about taking risk. • Three types of uncertainty. • Risk • Ambiguity • True Uncertainty • Source: Frank H. Knight and Peter Drucker
  5. 5. © 2013 iZenBridge | PUBLIC Startup • "A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. " – Lean Startup
  6. 6. © 2013 iZenBridge | PUBLIC What Lean Has To Do ? • It helps us learn to see waste and remove it systematically
  7. 7. © 2013 iZenBridge | PUBLIC Do You Have A Business Idea ?
  8. 8. © 2013 iZenBridge | PUBLIC I Always Had Many…
  9. 9. © 2013 iZenBridge | PUBLIC Most Startup Fail
  10. 10. © 2013 iZenBridge | PUBLIC Why?
  11. 11. © 2013 iZenBridge | PUBLIC Failed Startup Typically Follows • Start with a Plan • The plan does not work • Throw it away and follow JUST DO IT… • For majority nothing works, It’s time to accept defeat
  12. 12. © 2013 iZenBridge | PUBLIC Do We Have A Solution?
  13. 13. © 2013 iZenBridge | PUBLIC Do Not Think Like A Stable State
  14. 14. © 2013 iZenBridge | PUBLIC Surviving Without Innovation Is Difficult
  15. 15. © 2013 iZenBridge | PUBLIC The Cynefin Framework Source: http://en.wikipedia.org/wiki/Cynefin
  16. 16. © 2013 iZenBridge | PUBLIC Lean Startups
  17. 17. © 2013 iZenBridge | PUBLIC Build – Measure - Learn Ideas Build Product Measure Data Learn
  18. 18. © 2013 iZenBridge | PUBLIC Building MVP
  19. 19. © 2013 iZenBridge | PUBLIC Validating Hypothesis • Value Hypothesis • Growth hypothesis
  20. 20. © 2013 iZenBridge | PUBLIC Measure
  21. 21. © 2013 iZenBridge | PUBLIC Funnel Visualization Buy YouTube Forum Webinar
  22. 22. © 2013 iZenBridge | PUBLIC Learn • Pivot or persevere • Pivots Require Courage • We have done • Customer Segment Pivot • Customer Need Pivot • We are still struggling • Engine of growth • Channel Pivot
  23. 23. © 2013 iZenBridge | PUBLIC My Lean Startup Principles … • Keeps small batch size • Inspect and Adapt • Focus on Innovation • Value over growth • Courage to Pivot • Bring Processes • Involve Colleagues in Decision Making • Embrace ambiguity and uncertainty • Keep WIP in Limits • Optimize the Whole
  24. 24. © 2013 iZenBridge | PUBLIC Stay Connected www.youtube.com/izenbridge @Saket_tg +Saket.Bansal http://www.linkedin.com/in/saketbansal

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