0
Youtube and Google+ For Engineers
Brett St Clair
Head of New Products SSA (Youtube, G+,
Mobile and Display)

February 2013...
IT’S EVERYTHING YOU LOVE ABOUT DIGITAL

CONTROLLED

MEASURABLE

TRANSPARENT
YouTube South Africa in numbers
90M

Available views p/m

7.5M

Hours watch time p/m

4.1M+

Unique visitors p/m

Generati...
TV Everywhere, an OPEN platform

Users have a choice of
anything
Example of great creative execution..
February 2013

Google Confidential and Proprietary
Views and Popularity
Discovery
Demographics
Community Engagement
Audience Attention/”Hot Spots”

Google Confidential and P...
Youtube – What can I do with the APIs

February 2013

Google Confidential and Proprietary
Why use Youtube for your Media player

February 2013

Google Confidential and Proprietary
Google+ makes your entire Google experience better

Search

+People

Gmail

Chrome

+Relationships

YouTube

+Sharing

Map...
500,000,000+
HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE

Google Confidential and Proprietary
Google Confidential and Pro...
http://www.youtube.com/watch?v=QgR6Y5nrTdQ
Yuppiechef.com grows a community of
food lovers and sells more kitchen tools
Goal

• Build brand awareness
• Increase cust...
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google + What can I do with the APIs

February 2013

Google Confidential and Proprietary
“The Google+ Hangout enabled
us to deliver the high tough
custom-fit service our clients
experience in store and at
counte...
Toyota Collaborator revolutionizes the test drive with social
car shopping before even entering the dealership

“The Googl...
Soundation

Google Confidential and Proprietary
Google Confidential and Proprietary
Drive app installs, and personalize experiences using
Google Sign-in

Provide fast and trusted
sign-in

Customize your app...
All forms of analytics are important

February 2013

Google Confidential and Proprietary
February 2013

Google Confidential and Proprietary
Thank youwww.google.
com/+brettstclair
http://www.youtube.com/user/Google

February 2013

Google Confidential and Propriet...
Youtube Analytics Google+
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Youtube Analytics Google+

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Google Plus is the backbone of the Google Ecosystem. How can businesses and Developers take advantage of this and how to implement the analytics for Social.

Youtube is Google's second Social platform. How can businesses take advantage of the ecosystem and how does Youtube be social.

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Transcript of "Youtube Analytics Google+"

  1. 1. Youtube and Google+ For Engineers Brett St Clair Head of New Products SSA (Youtube, G+, Mobile and Display) February 2013 Google Confidential and Proprietary
  2. 2. IT’S EVERYTHING YOU LOVE ABOUT DIGITAL CONTROLLED MEASURABLE TRANSPARENT
  3. 3. YouTube South Africa in numbers 90M Available views p/m 7.5M Hours watch time p/m 4.1M+ Unique visitors p/m Generation 30% Mobile + Tablet traffic 19% Audience under 24 YouTube Confidential and Proprietary Source: Google YouTube Internal. Period: 2013.
  4. 4. TV Everywhere, an OPEN platform Users have a choice of anything
  5. 5. Example of great creative execution..
  6. 6. February 2013 Google Confidential and Proprietary
  7. 7. Views and Popularity Discovery Demographics Community Engagement Audience Attention/”Hot Spots” Google Confidential and Proprietary
  8. 8. Youtube – What can I do with the APIs February 2013 Google Confidential and Proprietary
  9. 9. Why use Youtube for your Media player February 2013 Google Confidential and Proprietary
  10. 10. Google+ makes your entire Google experience better Search +People Gmail Chrome +Relationships YouTube +Sharing Maps Play +Recommendation s Google Confidential and Proprietary Google Confidential and Proprietary
  11. 11. 500,000,000+ HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE Google Confidential and Proprietary Google Confidential and Proprietary
  12. 12. http://www.youtube.com/watch?v=QgR6Y5nrTdQ
  13. 13. Yuppiechef.com grows a community of food lovers and sells more kitchen tools Goal • Build brand awareness • Increase customer engagement and remain top of mind • Acquire new customers through endorsements Application • Frequently shared rich content • Used Circles & Communities to tailor specific content to the right audience • Feature Google+ badge on homepage • Enabled social extensions on AdWords campaigns Results • 46% CTR uplift in AdWords due to social extensions • More than 400,000 followers • 32% uplift in Conversion Rate Google Confidential and Proprietary
  14. 14. Google Confidential and Proprietary Google Confidential and Proprietary
  15. 15. Google Confidential and Proprietary Google Confidential and Proprietary
  16. 16. Google + What can I do with the APIs February 2013 Google Confidential and Proprietary
  17. 17. “The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter -Liz Wright Group Digital & e-Com Manager, Clinique
  18. 18. Toyota Collaborator revolutionizes the test drive with social car shopping before even entering the dealership “The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter -Liz Wright Group Digital & e-Com Manager, Clinique
  19. 19. Soundation Google Confidential and Proprietary Google Confidential and Proprietary
  20. 20. Drive app installs, and personalize experiences using Google Sign-in Provide fast and trusted sign-in Customize your app Grow your audience when users pull friends to your app Drive Android App installs 40% acceptance rate for OTA
  21. 21. All forms of analytics are important February 2013 Google Confidential and Proprietary
  22. 22. February 2013 Google Confidential and Proprietary
  23. 23. Thank youwww.google. com/+brettstclair http://www.youtube.com/user/Google February 2013 Google Confidential and Proprietary
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