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Google Plus is the backbone of the Google Ecosystem. How can businesses and Developers take advantage of this and how to implement the analytics for Social. …

Google Plus is the backbone of the Google Ecosystem. How can businesses and Developers take advantage of this and how to implement the analytics for Social.

Youtube is Google's second Social platform. How can businesses take advantage of the ecosystem and how does Youtube be social.

Published in: Technology, Business

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  • 1. Youtube and Google+ For Engineers Brett St Clair Head of New Products SSA (Youtube, G+, Mobile and Display) February 2013 Google Confidential and Proprietary
  • 2. IT’S EVERYTHING YOU LOVE ABOUT DIGITAL CONTROLLED MEASURABLE TRANSPARENT
  • 3. YouTube South Africa in numbers 90M Available views p/m 7.5M Hours watch time p/m 4.1M+ Unique visitors p/m Generation 30% Mobile + Tablet traffic 19% Audience under 24 YouTube Confidential and Proprietary Source: Google YouTube Internal. Period: 2013.
  • 4. TV Everywhere, an OPEN platform Users have a choice of anything
  • 5. Example of great creative execution..
  • 6. February 2013 Google Confidential and Proprietary
  • 7. Views and Popularity Discovery Demographics Community Engagement Audience Attention/”Hot Spots” Google Confidential and Proprietary
  • 8. Youtube – What can I do with the APIs February 2013 Google Confidential and Proprietary
  • 9. Why use Youtube for your Media player February 2013 Google Confidential and Proprietary
  • 10. Google+ makes your entire Google experience better Search +People Gmail Chrome +Relationships YouTube +Sharing Maps Play +Recommendation s Google Confidential and Proprietary Google Confidential and Proprietary
  • 11. 500,000,000+ HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE Google Confidential and Proprietary Google Confidential and Proprietary
  • 12. http://www.youtube.com/watch?v=QgR6Y5nrTdQ
  • 13. Yuppiechef.com grows a community of food lovers and sells more kitchen tools Goal • Build brand awareness • Increase customer engagement and remain top of mind • Acquire new customers through endorsements Application • Frequently shared rich content • Used Circles & Communities to tailor specific content to the right audience • Feature Google+ badge on homepage • Enabled social extensions on AdWords campaigns Results • 46% CTR uplift in AdWords due to social extensions • More than 400,000 followers • 32% uplift in Conversion Rate Google Confidential and Proprietary
  • 14. Google Confidential and Proprietary Google Confidential and Proprietary
  • 15. Google Confidential and Proprietary Google Confidential and Proprietary
  • 16. Google + What can I do with the APIs February 2013 Google Confidential and Proprietary
  • 17. “The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter -Liz Wright Group Digital & e-Com Manager, Clinique
  • 18. Toyota Collaborator revolutionizes the test drive with social car shopping before even entering the dealership “The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter -Liz Wright Group Digital & e-Com Manager, Clinique
  • 19. Soundation Google Confidential and Proprietary Google Confidential and Proprietary
  • 20. Drive app installs, and personalize experiences using Google Sign-in Provide fast and trusted sign-in Customize your app Grow your audience when users pull friends to your app Drive Android App installs 40% acceptance rate for OTA
  • 21. All forms of analytics are important February 2013 Google Confidential and Proprietary
  • 22. February 2013 Google Confidential and Proprietary
  • 23. Thank youwww.google. com/+brettstclair http://www.youtube.com/user/Google February 2013 Google Confidential and Proprietary