• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Yannick Gaultier - sh404SEF SEO and Analytics
 

Yannick Gaultier - sh404SEF SEO and Analytics

on

  • 1,067 views

 

Statistics

Views

Total Views
1,067
Views on SlideShare
1,067
Embed Views
0

Actions

Likes
1
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Yannick Gaultier - sh404SEF SEO and Analytics Yannick Gaultier - sh404SEF SEO and Analytics Presentation Transcript

    • sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
    • What's the plan ?
      • a - What are we talking about ?
      • b - A quick timeline
      • c - Why would you use it ?
      • d - Basic features
      • e - Recent additions
    • Questions
      • 1 - Using or have used sh404SEF ?
      • 2 - Familiar with URL rewriting and SEO ?
      • 3 - Collect site analytics data?
    • a - What are we talking about ?
      • a Joomla 1.5/1.6/1.7 extension
        • adds SEO features
        • fix SEO issues
        • improves security
    • a - What are we talking about ?
      • Contact info
        • Home : anything-digital.com/3w
        • Support : anything-digital.com/34p
        • F.A.Q. : anything-digital.com/3u
        • Manual : anything-digital.com/3h
    • b - A quick timeline
      • late 2005
        • build personal sites, want multilingual SEF urls
        • modify 404SEFx
      • late 2006
        • publish hacks on forums
    • b - A quick timeline
      • early 2007
        • dedicated support site (1 st june '07)‏
        • lots of new features
      • early 2008
        • native Joomla 1.5 (jan. 2008)
        • 650 downloads / day
        • 5000+ forum members
    • b - A quick timeline
      • sept 2009
        • becomes GPL commercial
      • (loose 230+ reviews!)
        • Anything Digital sales partnership
      • sept 2010
        • development back on track, new features
        • organized support
    • c - Why would you use it ?
      • more details
        • What it does: anything-digital.com/ yk
        • What it doesn’t: anything-digital.com/ k3x‏
    • c - Why would you use it ?
      • SEO results
        • better SEF urls (ranking, backlinks boost)
        • largest number of plugins in the Joomla world
        • better page titles , hx tags, read more links
        • duplicate content
        • shurl (backlinks)
    • c - Why would you use it ?
      • SEO results
        • analytics data
        • anti-spam
        • table-less joomla output‏ (1.5x only)
        • detailed 404 logs (time, I.P., user agent)‏
    • c - Why would you use it ?
      • user friendliness
        • nice urls, speed (rejected attacks)
        • shurl‏
        • outgoing links‏
        • analytics data
    • c - Why would you use it ?
      • improved security
        • url check, XSS
        • anti-flooding
        • anti-spam (Project Honey Pot)‏
        • IP, user-agent white/black list
    • d - Basic features: SEF urls
      • Search Engines Friendly urls
      • today : Friendly URLs
        • for people
        • for search engines
      • largest # of plugins to support 3rd-party components
      • (Yes, still very much for search engines)
    • d - Basic features: SEO
      • Search Engines Optimization
      • complex, many factors
        • on page, off page (backlinks, age,...)
      • sh404sef : on page optimization
      • (and also off-page!)
      • #1 factor : page title, not SEF url
      • (seomoz)
    • d - Basic features
      • Installs like any extension
      • Upgrades keep all data
      • Default settings are usually OK
      • review settings before enabling!
    • d- Basic features
      • Enabling with default settings :
        • SEF urls have /index.php/ (don't require .htaccess)‏
        • most important seo improvements
        • most important security checks
    • e – Recent additions: shurl
      • shurl, joomla own tiny urls
        • auto-create short urls
      shurl generated: k206
    • e – Recent additions: shurl
      • user requests :
      • www.mysite.com/k206
      • sh404sef 301 redirects to
      • www.mysite.com/best-SEO-practices.html
      • put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone
    • e – Recent additions: shurl
      • don't rely on 3rd-party
      • users know to which site they go before clicking
      • SEO backlinks boost
    • e – Recent additions: 404 page
      • 404 error page matters
      • keep users on your site
      • help them find what they want
      • Joomla handling: room for improvement
    • e – Recent additions: 404 page
      • Joomla! may returns code 200
    • e – Recent additions: 404 page
      • Better than 1.5, but not enough
    • e – Recent additions: 404 page
      • Help user
      • Keep user on your site
    • e – Recent additions: mobile
      • easy support for mobile users
    • e – Recent additions: Analytics
      • SEO is measuring things
      • many Joomla users don't
      • make it easy
      • make it better
      • Choice: Google Analytics
    • e – Recent additions: Analytics
      • Collect analytics data
      • Flexible, easy
    •  
    • e – Recent additions: Analytics
      • manager: more powerful
    • e – Recent additions: better
      • collect more data than G!
      • more to come (separate extension)
    • e – Recent additions: Canonical
      • automatic handling of
      • rel=canonical
      • Virtuemart, Flexicontent
      • also in headers, for PDF
      • F I N
      • (the end)