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Joomla SEO
 

Joomla SEO

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Joomla SEO Joomla SEO Presentation Transcript

  • Proper SEO with Joomla! Paul van Jaarsveld – @kalemanzi 1
  • Summary Basics and Vanilla Joomla SEO ● Touching on 3rd Party SEF ● Q&A + forum ● 2
  • What's in a name? ● Good domain name = headstart ● Domain age – older = better ● Choose keywords you want to rank for ● Market, geo location, uniqueness eg. jbaysurfphotography.com ● Pitfalls: abbr. ● Pitfalls: _ or - 3
  • SEF URLS ● index.php?option=com_content&view=article&id=4&Itemid=9 ● http://dentalstudio.co.za/equipment-used/painless-injections ● How to setup Joomla for SEF URLS ● Alias in articles / menu items ● SEF Components – SH404, Joomsef, AceSEF ● Extention specific plugins 4
  • Title tag ● Keyword rich, but not stuffed ● 30-70 characters ● Google puts lots of weight on title ● Google uses title tag direct for results page ● Joomla title tag (global + menu based) ● Consise and unique to page / content 5
  • Description meta tag ● Unique per item ● Clearly tagged facts ● Quality tags – descriptive ● In Joomla (Global + Article / category) ● Automatic generation ● Intro text 6
  • Keywords meta tag ● Google – not since 2009, others do ● Unique per item + 3 global ● Take keywords used in content ● Quality + related (eg. NOT Rec studio + sex) ● In Joomla (Global + Article / category) ● Auto generators? 7
  • TEXT / Copy ● Content is KING! ● Search engines serve people, people read content ● Entice users to read more ● Copy should be natural. Read it out loud ● Avoid keyword stuffing 8
  • Images and rich content ● Prodical of Joomla SEO ● Search engines cant see pictures ● Alt tag + description tag ● Describe what the picture is about ● Inside Joomla ● Flash – Bling vs SEO friendly 9
  • 404 and 301 ● How do you manage 404 pages – docs.joomla.org ● We have moved ● 301 redirection – normally .htaccess ● 301 redirection – Joomla 2.5 redirect manager ● All SEF components include 301 and 404 management 10
  • Who are your friends? Inbound links ● Eg. Real estate valuation ● Quality inbound links from credible sources! ● Comment on other people's blogs (not nofollow) ● Use RSS features to syndicate content ● Pump RSS into twitter / facebook ● Social bookmarking for each article ● Avoid link farms, questionable content 11
  • Sitemap, robots.txt and noindex ● Easy to find content (bots, people) ● Set boundaries ● Use the robots.txt to stop bots ● <meta name="robots" content="noindex"> ● Crawl rate – Google WM Tools ● Crawl rate yahoo + MSN in robots.txt ● Calendar extentions problem 12
  • Thankyou! ● Questions ● Comments ● Suggestions 13