Joomla SEO

992 views
899 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
992
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • {}
  • Joomla SEO

    1. 1. Proper SEO with Joomla! Paul van Jaarsveld – @kalemanzi 1
    2. 2. Summary Basics and Vanilla Joomla SEO ● Touching on 3rd Party SEF ● Q&A + forum ● 2
    3. 3. What's in a name? ● Good domain name = headstart ● Domain age – older = better ● Choose keywords you want to rank for ● Market, geo location, uniqueness eg. jbaysurfphotography.com ● Pitfalls: abbr. ● Pitfalls: _ or - 3
    4. 4. SEF URLS ● index.php?option=com_content&view=article&id=4&Itemid=9 ● http://dentalstudio.co.za/equipment-used/painless-injections ● How to setup Joomla for SEF URLS ● Alias in articles / menu items ● SEF Components – SH404, Joomsef, AceSEF ● Extention specific plugins 4
    5. 5. Title tag ● Keyword rich, but not stuffed ● 30-70 characters ● Google puts lots of weight on title ● Google uses title tag direct for results page ● Joomla title tag (global + menu based) ● Consise and unique to page / content 5
    6. 6. Description meta tag ● Unique per item ● Clearly tagged facts ● Quality tags – descriptive ● In Joomla (Global + Article / category) ● Automatic generation ● Intro text 6
    7. 7. Keywords meta tag ● Google – not since 2009, others do ● Unique per item + 3 global ● Take keywords used in content ● Quality + related (eg. NOT Rec studio + sex) ● In Joomla (Global + Article / category) ● Auto generators? 7
    8. 8. TEXT / Copy ● Content is KING! ● Search engines serve people, people read content ● Entice users to read more ● Copy should be natural. Read it out loud ● Avoid keyword stuffing 8
    9. 9. Images and rich content ● Prodical of Joomla SEO ● Search engines cant see pictures ● Alt tag + description tag ● Describe what the picture is about ● Inside Joomla ● Flash – Bling vs SEO friendly 9
    10. 10. 404 and 301 ● How do you manage 404 pages – docs.joomla.org ● We have moved ● 301 redirection – normally .htaccess ● 301 redirection – Joomla 2.5 redirect manager ● All SEF components include 301 and 404 management 10
    11. 11. Who are your friends? Inbound links ● Eg. Real estate valuation ● Quality inbound links from credible sources! ● Comment on other people's blogs (not nofollow) ● Use RSS features to syndicate content ● Pump RSS into twitter / facebook ● Social bookmarking for each article ● Avoid link farms, questionable content 11
    12. 12. Sitemap, robots.txt and noindex ● Easy to find content (bots, people) ● Set boundaries ● Use the robots.txt to stop bots ● <meta name="robots" content="noindex"> ● Crawl rate – Google WM Tools ● Crawl rate yahoo + MSN in robots.txt ● Calendar extentions problem 12
    13. 13. Thankyou! ● Questions ● Comments ● Suggestions 13

    ×