Business Remix
   Attract &                                 Communicate
   Connect                                   beyon...
Business Remix
Amplifying the Power of
   Social Networks
Welcome




          Ellen Leanse
          Sajjad Jaffer
The Network Effect
Reinventing “Business as Usual”




              Presented by Sajjad Jaffer
              © Social Pow...
Business: REMIXED

  Social networks redefine
    “business as usual”
Social networks in the media:
      everyone’s talking
Redefining an industry




August, 2007
“Facebook is the hottest company in the Valley”
- Marissa Mayer, VP Search Product ...
Redefining an industry




August, 2007
“Facebook is the hottest company in the Valley”
- Marissa Mayer, VP Search Product ...
Unprecedented growth on
               social networks
On Facebook alone:



  53million           users…and counting




...
Unprecedented growth on
               social networks
On Facebook alone:



  53million           users…and counting




...
Unprecedented growth on
               social networks
On Facebook alone:



  53million           users…and counting




...
“Addictive” usage patterns




                More than half of active
                users return daily
“Addictive” usage patterns




                More than half of active
                users return daily
Social networks: the great equalizer



   land grab…from household-name brands to smallest
businesses …

       racing to...
Maybe that’s why…




   $1B          $7B           $15B
Sept. 2006   May 2007         Oct 2007


         Facebook Valuat...
Another steady climb:




                                  390M       850M          1.3B
                                ...
But what does this mean to you?


And, significantly, to your business?
The   questions haven’t changed…




                                                 ?
   How do I find and connect with c...
…and more have been added:




                                         ?
 How do I manage privacy and security?

How does...
The answers have been remixed…if you:


       harness the network effect

         created on social networking platforms...
Let’s get those answers.

Today we’ll give you:

• Real facts from the real world

• Insight into features and capabilitie...
February 2004:
The Dawn of Social Networking




    Mark Zuckerberg, Founder, Facebook.com
Or was it?
The network effect
Then vs. now



            THEN                           NOW

      Linear “face book”           Exponential Facebook

 ...
The new game


             Rank                       THEN (2005)                                                     NOW...
Wikipedia: the network effect

                         75,000    contributors creating    8.3 million
                   ...
Network efficiency: the end game



                                    Encarta : Wikipedia


                            ...
If revenue is the goal…




             62%
             of businesses expect to make money through
             advertis...
Online marketing: awaiting the
                                     network effect?




                                  ...
Marketing rules rewritten by the
         network effect…

"For the last hundred years media has been

                pus...
…evolving to conversational marketing

“…and they’re going to do this using the

social graph in the same
way our users do...
Large brands have started
                       the conversation..




Source: Facebook
..and people are listening

                                    1,915 fans
                                    in 3 days

...
The network effect equalizes
      business voices
The new rules are in:



        THEN                       NOW

   Push advertising       Conversation marketing

  Resou...
What does this mean to you?




• Can you begin conversations with your customers?

• Can you create your own network effe...
Will you lead, now that the rules
                                    have changed?




                                  ...
Let’s find out today.

Google’s OpenSocial: An “Open” Look

Security and Privacy in the Open World

Strategies for Success ...
Business: REMIXED




YOU
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Business remixkeynotefinal

  1. 1. Business Remix Attract & Communicate Connect beyond Email with Customers Understand Master Features & Micro- Apps Targeting Increase Reach, Retention, & ROI AMPLIFYING THE POWER OF SOCIAL NETWORKING
  2. 2. Business Remix Amplifying the Power of Social Networks
  3. 3. Welcome Ellen Leanse Sajjad Jaffer
  4. 4. The Network Effect Reinventing “Business as Usual” Presented by Sajjad Jaffer © Social Power Advisors, 2007 Ellen Petry Leanse Sajjad Jaffer
  5. 5. Business: REMIXED Social networks redefine “business as usual”
  6. 6. Social networks in the media: everyone’s talking
  7. 7. Redefining an industry August, 2007 “Facebook is the hottest company in the Valley” - Marissa Mayer, VP Search Product and User Experience, Google November, 2007 • Google launches OpenSocial • MySpace leaps in to join “force” • Extends reach to 200M users • Partners include Salesforce.com, Plaxo, Ning
  8. 8. Redefining an industry August, 2007 “Facebook is the hottest company in the Valley” - Marissa Mayer, VP Search Product and User Experience, Google November, 2007 • Google launches OpenSocial • MySpace leaps in to join “force” • Extends reach to 200M users • Partners include Salesforce.com, Plaxo, Ning
  9. 9. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  10. 10. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  11. 11. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  12. 12. “Addictive” usage patterns More than half of active users return daily
  13. 13. “Addictive” usage patterns More than half of active users return daily
  14. 14. Social networks: the great equalizer land grab…from household-name brands to smallest businesses … racing to establish social presence… …small businesses, “personalities,” politicians and non-profits keeping pace… …anyone can play…
  15. 15. Maybe that’s why… $1B $7B $15B Sept. 2006 May 2007 Oct 2007 Facebook Valuation
  16. 16. Another steady climb: 390M 850M 1.3B 2000 2004 2007 Global Internet Usage Source: Morgan Stanley Research
  17. 17. But what does this mean to you? And, significantly, to your business?
  18. 18. The questions haven’t changed… ? How do I find and connect with customers? How do I communicate with them? How do I stay ahead of the competition? How do I fit it all into my busy day?
  19. 19. …and more have been added: ? How do I manage privacy and security? How does this increase my ROI? Where do I invest my resources?
  20. 20. The answers have been remixed…if you: harness the network effect created on social networking platforms to amplify business opportunity, relevance and results
  21. 21. Let’s get those answers. Today we’ll give you: • Real facts from the real world • Insight into features and capabilities • Best practices from companies we all know and admire • Expert advice on remixing your business
  22. 22. February 2004: The Dawn of Social Networking Mark Zuckerberg, Founder, Facebook.com
  23. 23. Or was it?
  24. 24. The network effect
  25. 25. Then vs. now THEN NOW Linear “face book” Exponential Facebook Desktop as a platform Internet as a platform Closed, controlled, centralized Open, shared, expansive Agency-generated content User-generated content Technology and functions People and expressions
  26. 26. The new game Rank THEN (2005) NOW (2007) 1 yahoo.com yahoo.com 2 msn.com Google.com 3 Google.com MSN.com 4 Ebay.com Youtube.com 5 Amazon.com Live.com 6 Microsoft.com MySpace.com 7 Myspace.com Facebook.com 8 Google.co.uk Orkut.com 9 Aol.com Wikipedia.org 10 Go.com Hi5.com (1) 2005 Exclude MSFT Passport (2) 2007 As of 10/15/07ased on Alexa Global Rankings (Pageviews/ users) Source: Alexa, Morgan Stanley
  27. 27. Wikipedia: the network effect 75,000 contributors creating 8.3 million articles reaching 211 million viewers (that’s a 1:2800 ratio) (did we mention: $0) Source: Morgan Stanley
  28. 28. Network efficiency: the end game Encarta : Wikipedia 1:3400 Source: Hitwise, April, 2007
  29. 29. If revenue is the goal… 62% of businesses expect to make money through advertising and sponsorships of social media 68% will make money on user generated content Source: Accenture Media and Entertainment Survey, April, 2007
  30. 30. Online marketing: awaiting the network effect? $2B $8B $17B 1998 2000 2006 Internet ad spend will increase 25% in 2007… …will productivity? Source: Interactive Advertising Bureau, November, 2007
  31. 31. Marketing rules rewritten by the network effect… "For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation… Mark Zuckerberg, November, 2007
  32. 32. …evolving to conversational marketing “…and they’re going to do this using the social graph in the same way our users do.” Mark Zuckerberg, November, 2007 and what about… • Myspace hypertargetting • Bebo Open Media • Google social adwords?
  33. 33. Large brands have started the conversation.. Source: Facebook
  34. 34. ..and people are listening 1,915 fans in 3 days 348K members 422K members Source: Facebook
  35. 35. The network effect equalizes business voices
  36. 36. The new rules are in: THEN NOW Push advertising Conversation marketing Resource intensive Resource efficient Linear Exponential Big guys rule Everybody plays Minimal network effect Maximum network leverage
  37. 37. What does this mean to you? • Can you begin conversations with your customers? • Can you create your own network effect? • Can you find the efficiencies and results that the top players are chasing? In short: can you Remix? And if you can…
  38. 38. Will you lead, now that the rules have changed? US Economic Productivity Source: Bloomberg/ Non Farming Index), Morgan Stanley Research
  39. 39. Let’s find out today. Google’s OpenSocial: An “Open” Look Security and Privacy in the Open World Strategies for Success on Social Networks The Rise of Apps: How and when they make business sense Business Remix Warm Up: Learning from the Big Guys Business Remix Breakout and Brainstorm
  40. 40. Business: REMIXED YOU
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