# MEMBERS 16,478
Profile (Individual) URL n/a
tip doesn't really apply to Target…they're off the hook on this one
Page (Professional) URL none known
Target might benefit from setting up Network pages for Target stores,
tip and having ongoing updates across geographies and regionally
If Target were to do regional pages, they might also set up some sort
tip of organizer w/in Facebook that let people locate by zip code or ???
Would be wise to include regional content: store tours, maps, quot;About,quot;
Network URL n/a
Target could probably benefit from some ongoing management of local
tip events w/in networks.
would be wise to include regional content: store tours, maps, quot;About,quot;
tip local color
Group URL http://www.facebook.com/group.php?gid=2345768493
Check out the excellent mini-app for collecting gender and age…is this
tip connected to profiles (don't think so)
The app could feature more of Target's quot;personalityquot;…community
service, news from local stores, etc….along with a fowarding feature.
tip Encourage virality.
Event URL none known
It would be smart to integrate in-store events (if Target has them) to
tip zip-code based Profiles or Networks
Application Development URL http://www.facebook.com/group.php?gid=2345768493
Mini app (widget) that collects gender and age for stats. No download
Target should consider doing a quot;Near Mequot; app that shows location:
Ubiquitious. Seems to be among Facebook's most active corporate
Advertising URL advertisers.
Brand tone somewhat adjusted to reflect demographic.
Are ads served to unique Profile date collected on group page, or just
based on Profile content?
Content Delivered Primarily advertising. Multimedia, custom design.
Integrated Facebook/Web Site exchange? Yes--one way
Integrated Facebook/Offline exchange? None known
Collects user data? Yes--well done (on Group page)
Notes & Insights: Adding approximately 150-200 new members per day
Some links on site take user quot;offquot; to Target site. Crossover could be
Unsure if quot;Date and Genderquot; data is simply accumulated, or assciated
with specific profiles.
Nothing special being done to encourage virality…or friend circles,
affiliation around certain products…this could be good for Target.
Wonder if Target.com integrates with Facebook's new Beacon features?
Numerous user-generated Target comment, quot;Love,quot; quot;Hate,quot;
quot;Employee,quot; quot;Alumquot; and other groups. None are integrated with official
President of Kenya
Profile (Individual) URL mwai
tip extremely high-touch management. Refreshed daily. 1000 friends
Staus reports broadcast messages globally. Public declaration of
Page (Professional) URL http://www.facebook.com/profile.php?id=5650699939
Still taking shape. First details about campaign starting to appear.
tip Potential to add video.
Add daily updates to ensure broadcasting. Weekly messaging during
tip campaigns would be good; perhaps monthly beyond.
This is one to watch over time.
Network URL http://www.facebook.com/networks/?nk=67109281
Part of quot;Kenyaquot; Network; presence of dates and events on the Kenya
tip Network page.
tip Would be wise to integrate key campaign dates and so forth.
Group URL http://www.facebook.com/s.php?q=mwai+kibaki&n=-1&init=s
Multiple Global groups. Total membership = approximately 2000.
tip Contain video and other content; quite up to date.
Event URL http://www.facebook.com/event.php?eid=8103476852
tip Kibaki has the Kenyan election down as an event!
Application Development URL none known.
Might be early/irrelevant given size of audience and tech
penetration…but over time an quot;emblemquot; or other such show of support
tip might be a low-cost way to brand Kibaki support.
tip Unsure of any integration with other Web activity.
Advertising URL May not be legal? Audience probably too small.
Content Delivered Across all aspects of site. Status updates extremely visible.
Integrated Facebook/Web Site exchange? None known.
Integrated Facebook/Offline exchange? Yes: events, network.
Collects user data? None known.
Notes & Insights: Low numbers probably reflect Facebook penetration in Kenya.
Extremely effective global broadcast.
Unsure if quot;Date and Genderquot; data is simply accumulated, or associated
with specific profiles.
Your Action Plan
Profile (Individual) Plan How quot;personalquot; will your personal profile be?
How will you use friend descriptions to help you sort and categorize
How will you manage privacy, viewability, searchability?
How will I use status and Profile activity to stay visible?
Page (Professional) Plan What will be your page quot;personality?quot;
What will be your ongoing management plan? Refresh rate? Who will
What media can you bring in?
Network Plan How will you bring your business on to your available networks?
How will you integrate ads, events, wall posts, more?
Group Plan Is there a topical group you'd like to form beyond your Page?
How will you use groups to drive to your page, your business?
How can I integrate any real-world events with my visibility and
Event Plan conversations on social networks?
How can I use real-world events to bring people in to my online
Are there existing apps that I can leverage to enrich my customers'
Application Development Plan experiences?
Can I use or develop apps to bring more customers in?
If I were to develop an app, how would it help drive my business? How
would I test results? How would I know that it was successful?
Could an app help me make money?
Advertising Plan Should I test an ad on Facebook or another social network?
How would I know if the results were successful?
What would I do then? How much am I willing to invest in this?
Content Delivered Plan What is my content and media plan?
How will I use social networks to create a publishing platform (or
What schedules, updates, reports will I publish?
How will I use social networks to announce new products or services,
and get my network to amplify the message?
Integrated Facebook/Web Site exchange? Plan Will I put social network contact info on my real-world materials?
Integrated Facebook/Offline exchange? How can I connect social activity to other things I'm doing on the Web?
Collects user data? What do I want to know about my users? Will I use online research, apps, or online analytics to
Notes & Insights: