Business Remix Keynote

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  • 1. Business Remix Attract & Communicate Connect beyond Email with Customers Understand Master Features & Micro- Apps Targeting Increase Reach, Retention, & ROI AMPLIFYING THE POWER OF SOCIAL NETWORKING
  • 2. Business Remix Amplifying the Power of Social Networks
  • 3. Welcome Ellen Leanse Sajjad Jaffer
  • 4. The Network Effect Reinventing “Business as Usual” Presented by Sajjad Jaffer © Social Power Advisors, 2007 Ellen Petry Leanse Sajjad Jaffer
  • 5. Business: REMIXED Social networks redefine “business as usual”
  • 6. Social networks in the media: everyone’s talking
  • 7. Redefining an industry August, 2007 “Facebook is the hottest company in the Valley” - Marissa Mayer, VP Search Product and User Experience, Google November, 2007 • Google launches OpenSocial • MySpace leaps in to join “force” • Extends reach to 200M users • Partners include Salesforce.com, Plaxo, Ning
  • 8. Redefining an industry August, 2007 “Facebook is the hottest company in the Valley” - Marissa Mayer, VP Search Product and User Experience, Google November, 2007 • Google launches OpenSocial • MySpace leaps in to join “force” • Extends reach to 200M users • Partners include Salesforce.com, Plaxo, Ning
  • 9. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  • 10. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  • 11. Unprecedented growth on social networks On Facebook alone: 53million users…and counting growing by 250,000 new members per day that’s 10,000 per hour … or 173 per minute
  • 12. “Addictive” usage patterns More than half of active users return daily
  • 13. “Addictive” usage patterns More than half of active users return daily
  • 14. Social networks: the great equalizer land grab…from household-name brands to smallest businesses … racing to establish social presence… …small businesses, “personalities,” politicians and non-profits keeping pace… …anyone can play…
  • 15. Maybe that’s why… $1B $7B $15B Sept. 2006 May 2007 Oct 2007 Facebook Valuation
  • 16. Another steady climb: 390M 850M 1.3B 2000 2004 2007 Global Internet Usage Source: Morgan Stanley Research
  • 17. But what does this mean to you? And, significantly, to your business?
  • 18. The questions haven’t changed… ? How do I find and connect with customers? How do I communicate with them? How do I stay ahead of the competition? How do I fit it all into my busy day?
  • 19. …and more have been added: ? How do I manage privacy and security? How does this increase my ROI? Where do I invest my resources?
  • 20. The answers have been remixed…if you: harness the network effect created on social networking platforms to amplify business opportunity, relevance and results
  • 21. Let’s get those answers. Today we’ll give you: • Real facts from the real world • Insight into features and capabilities • Best practices from companies we all know and admire • Expert advice on remixing your business
  • 22. February 2004: The Dawn of Social Networking Mark Zuckerberg, Founder, Facebook.com
  • 23. Or was it?
  • 24. The network effect
  • 25. Then vs. now THEN NOW Linear “face book” Exponential Facebook Desktop as a platform Internet as a platform Closed, controlled, centralized Open, shared, expansive Agency-generated content User-generated content Technology and functions People and expressions
  • 26. The new game Rank THEN (2005) NOW (2007) 1 yahoo.com yahoo.com 2 msn.com Google.com 3 Google.com MSN.com 4 Ebay.com Youtube.com 5 Amazon.com Live.com 6 Microsoft.com MySpace.com 7 Myspace.com Facebook.com 8 Google.co.uk Orkut.com 9 Aol.com Wikipedia.org 10 Go.com Hi5.com (1) 2005 Exclude MSFT Passport (2) 2007 As of 10/15/07ased on Alexa Global Rankings (Pageviews/ users) Source: Alexa, Morgan Stanley
  • 27. Wikipedia: the network effect 75,000 contributors creating 8.3 million articles reaching 211 million viewers (that’s a 1:2800 ratio) (did we mention: $0) Source: Morgan Stanley
  • 28. Network efficiency: the end game Encarta : Wikipedia 1:3400 Source: Hitwise, April, 2007
  • 29. If revenue is the goal… 62% of businesses expect to make money through advertising and sponsorships of social media 68% will make money on user generated content Source: Accenture Media and Entertainment Survey, April, 2007
  • 30. Online marketing: awaiting the network effect? $2B $8B $17B 1998 2000 2006 Internet ad spend will increase 25% in 2007… …will productivity? Source: Interactive Advertising Bureau, November, 2007
  • 31. Marketing rules rewritten by the network effect… "For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation… Mark Zuckerberg, November, 2007
  • 32. …evolving to conversational marketing “…and they’re going to do this using the social graph in the same way our users do.” Mark Zuckerberg, November, 2007 and what about… • Myspace hypertargetting • Bebo Open Media • Google social adwords?
  • 33. Large brands have started the conversation.. Source: Facebook
  • 34. ..and people are listening 1,915 fans in 3 days 348K members 422K members Source: Facebook
  • 35. The network effect equalizes business voices
  • 36. The new rules are in: THEN NOW Push advertising Conversation marketing Resource intensive Resource efficient Linear Exponential Big guys rule Everybody plays Minimal network effect Maximum network leverage
  • 37. What does this mean to you? • Can you begin conversations with your customers? • Can you create your own network effect? • Can you find the efficiencies and results that the top players are chasing? In short: can you Remix? And if you can…
  • 38. Will you lead, now that the rules have changed? US Economic Productivity Source: Bloomberg/ Non Farming Index), Morgan Stanley Research
  • 39. Let’s find out today. Google’s OpenSocial: An “Open” Look Security and Privacy in the Open World Strategies for Success on Social Networks The Rise of Apps: How and when they make business sense Business Remix Warm Up: Learning from the Big Guys Business Remix Breakout and Brainstorm
  • 40. Business: REMIXED YOU