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Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
Improving collaboration – employee engagement through social media
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Improving collaboration – employee engagement through social media

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Why engage employees? Improving Collaboration through social media.

Why engage employees? Improving Collaboration through social media.

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  • 1. Improving Collaboration – employee engagement through social media BOSTON ADVERTISING Group 4Casey Ryan, Manav Gupta, Michael Budiman, Muhammad Ali Usmani, Sajith Kaimal, Temidayo Adebayo
  • 2. Advertising Industry OutlookCurrent Environment TrendsDeclining revenues due to Digital Magnet: Pull vs Pushrecent global recession Customer FragmentationNewspaper publishers losingad market share Targeted AdvertisingFewer ad pages in consumer Viral Marketing CampaignsmagazinesGap between Internet and TVad spending is narrowing
  • 3. Mission, Strategy, Business Value Internal - Improve Productivity, ScaleHelp our clients gain Expertiseattention and drive External - Offerresults through integrated marketingintegrated marketing programs, Access tostrategy new client, Improve BrandFocus on collaborationimprovement withknowledge & talentmanagement solutionsto become anintegrated agency
  • 4. Current Challenges
  • 5. Collaboration Benefits – Employee Engagement • Work with a sense of purposeWhy Engage • Feel challenged and encouraged • Feel more inspired or happier at work and aboutEmployees? their jobs • Build networks of passion and interest Desired • Contribute more ideas which leads to opportunities that the organization can leverage Benefits • Team work
  • 6. Strategy to Engage EmployeesBring data, content , people together in the contextof business activities Not add to workload but subtract from workload (trimming processes) Support for both structured and unstructured flow of information Transforming subject matter experts from “domain experts” to “mentor” by making both identity and conversation more visible and transparent Empower employees with emergent collaborative tools that tied to daily flow of work
  • 7. Adoption Strategies Pull Hire Use workers Skilled Metric Align Gain Mentor together Workers System toGoals to Strong Training in teams to Add to Monitor,Business Executive Program for best Existing Analyze,Strategy Sponsors group Human Guiding success Capital the Cycle
  • 8. Quantitative QualitativeConversion rate of number of Does the tool solve our replies/comments per post? collaboration challenge? Collaboration Metrics Qualitative Do we have more engaged Quantitative employees? Applause rate (# of favorite Are employees inclined to clicks, links) recommend tool to colleagues?
  • 9.  The Premiere Group 4 Video
  • 10. http://youtu.be/HXHU-8rfgSc
  • 11. Key Points from Video Added Turn subject Business Value matter experts through into mentors Collaboration Hire Skilled Avoid Talent for new, anticipated areasneeded positions of resistance Implement to promote excitement and adoption
  • 12. Social Text Inc. Estd in 2002 Company thrives on innovation 1st Company to deliver business social softwareCustomers include Warner Bros, McKesson, Boston College http://youtu.be/AceJQIi2Szk
  • 13. http://youtu.be/AceJQIi2Szk
  • 14. Social Text Feature OverviewEnables Open Faster Other FeaturesCollaboration Collaboration • Mobile access• Activity • Powerful • Hosted cloud stream content model-• Popular editing and $5,000 year/ content collaboration 50 count display • Social Text • Virtual• Widgets 360 social appliances including 3rd radar and external party • Easy social• Real time integration networks group with legacy • On premise collaboration systems or SaaS as a cloud

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