2. The built environment has a great impact on the naturalenvironment, human health, and the economy.According to the EPA, building operations alone account for:40 percent of energy consumption;72 percent of electricity use;13.6 percent of potable water consumption;38 percent of CO2 emissions;30 percent of the U.S. solid waste stream; and40 percent of raw material consumption.
3. • BCC estimates the value of the U.S. green building materials market at $21.1 billion in 2005. This figure is expectedto rise to $21.9 billion in 2006 and to $27.9 billion by 2011, an AAGR of 4.9% over the next five years.• Structural building materials accounted for nearly three-quarters of the U.S. green building materials market in2005, followed by interior materials (13.8%), exterior materials (11.2%) and plumbing/wiring/fixtures (0.1%). Exteriorbuilding materials are growing at a faster rate (i.e., an AAGR of 10% through 2011) than any other product segment,and as a result are expected to increase their market share to 15.7% by 2011.• Turning to individual products, oriented strand board (OSB) had by far the largest sales of any green buildingproduct in 2005 and is expected to remain in first place through 2011, despite price erosion, which will reduce thevalue of sales over time. Other top-selling green building materials included i-joists, glue laminated timber and fibercement.Report Code: ENV007A, Published: September 2006, Analyst: Andrew McWilliams
4. Green as a product line• Reduce waste and cost• Recycle materialGreen as a policy• Environmentalfriendly product• ISO 14000• ISO 18000Green holistic• Communicationamong firm• From design todecommissionGeneration of Green Building Materials
5. Green InnovationProduct• Recyclematerial• Energy saving• Roof Garden• Non VOCProcess• Zero carbonprocess• PrefabricationService• GreenConsultant• Wastemanagement
7. Material• Fromrecycle?• Organic?• Renewable?• Toxic?• Ease to get?• Source ofmaterialProcess• ISO 14000• Wastemanagement• Low energyconsumption• Low carbon,zero carbonLogistic• Transportdistance• Energy use oftransport• Handling• PackagingInstall• Zero waste• Modularsystem• Fastfabrication• Non toxic• Low/ zeroVOCUsage•Reduceenergy usage•Generateenergy•Reduce orrecycleresources•Create betterenvironment• Life timeDispose•Reuse•Recyclable•Organic waste•Non toxicwaste•Ease ofdemolitionValue Chain Analysis – Green Building Materials
8. Competitionfor greentechnologyNew GreenTechnologyNeed of GreenproductCustomerSubstitutionTechnologyfor GreenGreenSupplier /ResourceDemand fromGreenConsumerGreen Policy/ RegulationGovernment7 forces of Green Strategy