Leanspark Sofia 2011 - Intro to Lean, Lean Startup, Agile, Business Model Innovation & Design (phew!)

Learn from the world’s leadingLean, Agile and Design-led businesses@leancamphttp://leanca.mpTwitter Hashtag: #leancamp

A bit about Sal Canadian Tech entrepreneur, now London-based. Started 5 businesses - tech startups, IT providers, ecommerce Created the Digital Marketing department of a major agency. Founded Leancamp.Salim Viranismile@saintsal.com@SaintSal

R&D CustomerDevelopment User Experience Design

Lean Startup 37 Signals Visual Business Model Thinking Generation

Bootstrapping SoftwareEntrepreneurship Lean Startup Agile Visual R&D Lean ThinkingInvestment Design Corporate Business Model User Strategy Generation Experience Marketing

Credits for this presentationThis presentation uses slides from friends of Leancamp: Justin Pirie - Mimecast Stuart Eccles - Made By Many Janice Fraser - LUXr Patrick Vlaskovitz - CustDev.com Nicky Smyth - Leancamp

Overview of LeansparkThis will move fast - but we’ll come back to these topics today.

Modern Lean

Lean Startup

Startup MythologyThe Entrepreneur as Inventor

Stealth Mode

Market Feedback!

Assumption: Problem is known

Assumption: Solution is known

“Everyone will love this!”

“Everyone will buy this!”

Result: Costs Are Front Loaded wwarby

Reality: Most Startups Fail! jeffc5000

Houston, We Have A Problem… nasa

Lack of Customers Matthew Burpee

chubbybrain.com

Planned Learning“I wish I knew that sooner!”

Your Vision R eality

Design Thinking Lean Ways to learn for yourself Custom erDevelop men Agile t

Decades ago... .... Lean Manufacturing Learn from the world’s leading Lean, Agile and Design-led businesses

Flow. Learn from the world’s leading Lean, Agile and Design-led businesses

Thinking of the big picture. Holistic Measurement Learn from the world’s leading Lean, Agile and Design-led businesses

Built-in experimentation and learning. Learn from the world’s leading Lean, Agile and Design-led businesses

Plan DoAct Check Learn from the world’s leading Lean, Agile and Design-led businesses

Software in the 80s

Tech Startups in the 90s

I’m the Vice President of ...

The Doll House Fallacy

“Get out of the building!” - Steve Blank

Customer Development- how you challenge your assumptions.

EarlyvangelistsHave the problemKnow they have the problem!Have tried to solve it themselvesHave budget to solve it.

In a Great Market:The Market Pulls the Product Out toffehoff

Product / Market Fit

Customer Develeopment works with Agile Product Development!

dpstyles™

er1danus

Another bubble!Cust Dev has taken off in Silicon Valley.

Eric Ries - The Lean Startup

Minimise Waste

“Fail fast” =Learn fast.

We Know: Lean Makes Better Cars ckowalik

We Know:Businesses Fail Because of No Customers Matthew Burpee

MeasurementWhen you change a major aspect of your business model based on validated learning.

Ta Dah!The Lean Startup Loop

MVP - Minimum Viable Product What is the minimum thing I need to build to prove or disprove my hypothesis?

PivotWhen you change a major aspect of your business model based on validated learning.

Some Myths:

Lean Startup is Not Cheap… wwarby

Lean is Not About Failing jeffc5000

It is Iterating FAST Warren D

We get it.But the tools to do this aren’t very good.

Meanwhile in Europe...

Alex Osterwalder - Business Model Generation

2010Leancamp!

Another bubble!Cust Dev has taken off in Silicon Valley.

Design ThinkingDesigners know how to learn from and understand users.

37 SignalsDesign-led web business.“You’re overcomplicating!”

LUXrThe Lean User Experience Residency

Ian Collingwood - UXDNA Also a Seedcamp mentor!

Room 1 Cool Bits of Software MTP/ MVP “I c a n’t f i n d Add the bu y a n im at io n t o b u t t o n” i m p ro ve v is i bi li t y“ I li k e h o w it C o nf us e d p re dic t s b y se c t io nw h at I t y p e” labe l Moderator “Participant” (aka Customer) (you)

Nicky SmythCo-founder Leancamp

Radical v incremental innovationQualitative v. Quantitative Reserach

Lean Startup is customer-centric i.e.qualitative & quantitative metrics

Qualitative v. Quantitative Reserach

UX v. customer development

Leancamp Community Challenge Your Own Assumptions Learn from other disciplines Experiment Learn for yourself Share!

Learn from the world’s leadingLean, Agile and Design-led businesseshttp://leanca.mp#leancamp@leancamp

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Leanspark Sofia 2011 - Intro to Lean, Lean Startup, Agile, Business Model Innovation & Design (phew!)

by Salim Virani

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Leanspark Sofia 2011 - Intro to Lean, Lean Startup, Agile, Business Model Innovation & Design (phew!) Presentation Transcript