eReolen stockholm oktober 2012 eng til nordic meeting

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Projektleder Susanne Iversen om at fortælle om eReolens forretningsmodel. Se mere på http://biblioteksdebat.blogspot.dk/

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eReolen stockholm oktober 2012 eng til nordic meeting

  1. 1. Nordic meeting in StockholmOctober 2012The e-book project of the Public Libraries // www.eReolen.dk
  2. 2. ”The Public Libraries’ e-book project”A project subsidised by the Development Pool – The Danish Agency for Culture 2011-2012Partners • Vendors:• Nine large Danish – DBC (Danish Library Center) libraries – Publizon: Digital distribution service• Two publishers: – Web agency Gyldendal and • Litteratursiden.dk (Literature site) Lindhardt & Ringhof • Netlydbog.dk (Audio books) • Licensgruppen (Info databases)Beginning Launch Project end OperationSpring 2011 1 November 31 December 2013 - 2011 2012The e-book project of the Public Libraries // www.eReolen.dk
  3. 3. New service by Danish Libraries 1.November 2011Status october 2012• All Danish public libraries participate• 127 publishers (oct.)• 3637 titles (oct.)Extra subsidy from theAgency for Culture• 1 m Danish Kroner for contentThe e-book project of the Public Libraries // www.eReolen.dk
  4. 4. The Project Idea (1) • Analysis, testing and choosing new price models and businessEstablishing a new and durable, models which meet thenational library service with demands of both publishers,Danish e-books - fiction and non authors and librariesfiction• New service with access to online loans of new and up-to- • Contributing to ensuring the date e-books from Danish libraries’ role in the publishers development towards electronic media• Focus on dissemination of literature as well as editors – the digital shift and newsThe e-book project of the Public Libraries // www.eReolen.dk
  5. 5. The Project Idea (2)• Builds on modern architecture • Focus on mobile and new IT solutions dissemination • Platform independent • Focus on user interface • Standard interfaces with and user-friendliness the opportunity for several vendors (DRM download/Stream) • Integrable in the libraries’ interfaces • Will be a part of the DDL • Builds on the T!NG data Danish Digital Library repository (”brønden”)The e-book project of the Public Libraries // www.eReolen.dk
  6. 6. Number of visitors mobile platformsStatistics - visits September 2012 Number of visits / unique visits per month for all libraries 221.683 217.139 2011-12 213.169 186.848 186.939 Mobil 250.000 33 % 168.882 166.966 besøgende 154.108 66,% Besøgende PC / 127.338 200.000 Mac 101.943 98.393 89.659 86.556 86.156 150.000 80.456 77.353 76.664Antal besøg 74.278 72.962 58.514 48.119 42.786 100.000 Antal besøg Unikke besøg 50.000 - nov-11 dec-11 jan-12 feb-12 mar-12 jun-12 apr-12 jul-12 sep-12 okt-12 maj-12 aug-12 MonthThe e-book project of the Public Libraries // www.eReolen.dk
  7. 7. Statistics – ”downloans” Number of ”downloans” per month / accumulated ”downloans” 594.286 700.000 520.736 600.000 446.329Number of “downloans” 358.357 500.000 292.919 400.000 234.746 183.271 Antal downlån 300.000 128.507 Antal downlån akkumuleret Rabattrappe pris 87.972 80.965 200.000 74.407 73.550 Over / Under 12 mdr. 65.438 58.173 51.475 54.764 47.542 37.461 43.504 24.494 19.010 70.000: 18,50 - 15,00 95.000: 18,00 -14,50 100.000 120.000: 17,50 -14,00 145.000: 17,00 - 13,50 170.000: 16,50 - 13,00 - feb-12 jun-12 apr-12 jul-12 sep-12 maj-12 aug-12 nov-11 dec-11 jan-12 mar-12 The e-book project of the Public Libraries // www.eReolen.dk
  8. 8. Business Model - Result Negotiated agreement with publishers Gyldendal og • Pay- per–download model Lindhardt & Ringhof (Nov. • Discount ”staircase” 2011 – Nov. 2012) • Price depending on the topicality of the book • 30 days loans • 1 renewal • Free samples • ”Buy -it-now link”The e-book project of the Public Libraries // www.eReolen.dk
  9. 9. Business Model – Result (2) Negotiated agreement with • Selection of materials publishers Gyldendal og • If possible, publishers provide Lindhardt & Ringhof (Nov. access to loans from the entire 2011 – Nov. 2012) catalogue for sale • Libraries have the opportunity to choose materials – centrally • Libraries can place limitations on • the number of loans per month • budget per month • Option: 15 days’ loan for 25% reduction in price – three librariesThe e-book project of the Public Libraries // www.eReolen.dk
  10. 10. Prices: 30 days downloan/stream – Discount ”staircase” Titles 0-12 months Titles more than 12 after the e-book was months after the e- published Dkr. book was published0 – 70,000 18.50 15.0070,001 – 95,000 18.00 14.5095,001 – 120,000 17.50 14.00120,001 – 145,000 17.00 13.50145,001 - 16.50 13.00The e-book project of the Public Libraries // www.eReolen.dk
  11. 11. Negotiation parametres”Friction” Price• Library card • Discount steps – quantity• Loan period discount• Renewal • Price differentiation• Number of loans per based on the age of the borrower per month title• Max. number of loans of new titles per month• Waiting period• Number of copies (Overdrive)• Technical solution with selected limitationsThe e-book project of the Public Libraries // www.eReolen.dk
  12. 12. Negotiation parametresIntegration to buying Others”The-buy-it now” link • Editors/dissemination• Discount if loan results in • Learning and courses at buying the library• Integrated presentation of loans and buys • Marketing/knowledge of e-books • Using libraries’ space/promoting authors • Collaboration on digitising backlistThe e-book project of the Public Libraries // www.eReolen.dk
  13. 13. Business Models• Pay-per-loan• Subscription/Flat rate/big deals• Licence/ Overdrive• Overdrive with limitations in number of loans per copy• Patron Driven Acquisition, PDAThe e-book project of the Public Libraries // www.eReolen.dk
  14. 14. Libraries – future plans• eReolen continues in • Buying integratet operation 2013 as a DDB • More focus and more service resources on• New agreement with dissemmination publishers for 2013 • Pilot project:• New ebooks still part of digitalization of books 3- content 10 years old (More• New vendors are volumen - relevant titles) included • Selfpublishers included• Streaming tecnology • Public domain titels implementetThe e-book project of the Public Libraries // www.eReolen.dk
  15. 15. New dissemination •Themes – presentation of selected titles •Better subject categories •Greater focus on editors’ news •Reading lists (Libraries’, users’) •More use of social media •Better collabotaion with publishers on information/films, etc.The e-book project of the Public Libraries // www.eReolen.dk
  16. 16. Technical solution - playersPublishers Publizon DBC eReolen •Adm. •Cata- Website •Validation of loguing Mobile theme borrowers •Host •Security Library •Metadata sites and files TING BrøndThe e-book project of the Public Libraries // www.eReolen.dk
  17. 17. The e-book project of the Public Libraries // www.eReolen.dk
  18. 18. Integration with library catalogueThe e-book project of the Public Libraries // www.eReolen.dk
  19. 19. Marketing• Web banners• Logo• Files ready for press for – Physical banners – Posters – Flyers• Press releases• Instructions/Handouts• Graphics for big screens can be found here• Suggestion for text for info screens• Summer campaign• Bogforum/Krimimesse• Local initiatives – Teaching/instruction https://ereolen.dk/presseThe e-book project of the Public Libraries // www.eReolen.dk
  20. 20. Communication for libraries about development http://ebibnyt.dk/The e-book project of the Public Libraries // www.eReolen.dk
  21. 21. www.ereolen.dkThe e-book project of the Public Libraries // www.eReolen.dk

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