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Your Website, Your Business Your Reputaion Online
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Your Website, Your Business Your Reputaion Online

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Quick tips for the marine industry to improve your business and reputation online.

Quick tips for the marine industry to improve your business and reputation online.

More in: Business , Technology , Design
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  • 1. Your Website, Your Business, Your Reputation Online Elements of a successful web strategy
  • 2. Behavior of Internet Users
    • The Internet gives people unparallel access to information
    People are researching purchases, companies in an in depth and organized manner. They are using online tools to organize their research, get advise, and help make their decision
  • 3.
      • “ A new poll from the Luxury Institute finds that Americans with annual incomes of at least $150,000 are more likely to research luxury purchases on the Web.
      • Some 64% of these affluents say they go directly to company websites for information on luxury goods and services.”
    • MediaPost Publications - Luxury Shoppers Migrate Toward The Web - 07/21/2008
  • 4. The Role of Your Website
    • Producing leads
      • Professional Greeting
      • Research Center
      • Building Confidence
      • Telephone Exchange
  • 5. How Many Websites do you have?
  • 6.
    • Your YachtWorld.com website
    • On other portals and in directories
    • Your custom built website
  • 7. It’s about the Product
  • 8.  
  • 9. Design 101
    • Keep it above the fold
    • Be product focused
    • Consistency
    • Room to breathe
    • Example 1
  • 10. Tips to increase the impact of your site:
    • look at your website as if you were a buyer
    • check it every week – your buyers are!
    • update regularly, with relevant information/news/events
    • put the important information above the fold
    • raise the profile of your boats, not you
    • add ‘call-to-action’ buttons on each of your boats, and elsewhere
    • show some movement on your homepage
    • keep navigation consistent and always available throughout the site
    • don’t send people off to other sites
    • get RSS feeds of news, weather, tides etc
  • 11. Any Volunteers
    • Let’s look at your websites!
  • 12. Keep Your Content Up to Date
  • 13.  
  • 14.  
  • 15. Raise your page rank today:
    • add meta tags and keywords to BoatWizard & your site
    • stop linking out to other websites
    • get more links in to your website
    • fill every page with relevant content
    • add ‘mouse-over’ messages to your images
  • 16. Weekly ‘check list’:
    • look at your website and boat specs as if you were a buyer
    • prominently display your latest listings
    • put up a FEATURED BOAT on your homepage
    • add your latest news, however trivial you think it is
    • update your events page
    • review & update meta tags
    • archive (or remove) old & irrelevant content
    • look at your traffic report and monitor the trends
    • look for yourself on Google, MSN, Yahoo etc and monitor the trends
    • look for yourself on marine portals and ask them for help
  • 17. Calling in the pros
    • Free to thousands of dollars
    • Professional design
    • Portfolio
    • Contract Terms
    • Maintenance
    • www.BoatwizardWebSolutions.com
  • 18. Your Reputation Online
  • 19. Monitor your reputation online
    • Your online presence is dynamic
    • Google yourself
    • Use “quotation marks”
    • Use Google Alerts
  • 20. How to improve your online presence
    • Steps you can take
      • Participate in local boating forums
      • Comment on other peoples blogs
      • Start a blog
  • 21. Tap into your networks
    • Help people find you
      • Join online social networks:
        • LinkedIn specializes in B2B networking
        • TheBoaters.com is created especially for the boating community
  • 22. You get out what you put it
    • Be Transparent
        • Always say you are from a brokerage
        • Don’t spam forums
    • Be Involved
        • You will only get back what you put in
        • Create value through your expertise