Your Website, Your Business Your Reputaion Online


Published on

Quick tips for the marine industry to improve your business and reputation online.

Published in: Business, Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Your Website, Your Business Your Reputaion Online

    1. 1. Your Website, Your Business, Your Reputation Online Elements of a successful web strategy
    2. 2. Behavior of Internet Users <ul><li>The Internet gives people unparallel access to information </li></ul>People are researching purchases, companies in an in depth and organized manner. They are using online tools to organize their research, get advise, and help make their decision
    3. 3. <ul><ul><li>“ A new poll from the Luxury Institute finds that Americans with annual incomes of at least $150,000 are more likely to research luxury purchases on the Web. </li></ul></ul><ul><ul><li>Some 64% of these affluents say they go directly to company websites for information on luxury goods and services.” </li></ul></ul><ul><li>MediaPost Publications - Luxury Shoppers Migrate Toward The Web - 07/21/2008 </li></ul>
    4. 4. The Role of Your Website <ul><li>Producing leads </li></ul><ul><ul><li>Professional Greeting </li></ul></ul><ul><ul><li>Research Center </li></ul></ul><ul><ul><li>Building Confidence </li></ul></ul><ul><ul><li>Telephone Exchange </li></ul></ul>
    5. 5. How Many Websites do you have?
    6. 6. <ul><li>Your website </li></ul><ul><li>On other portals and in directories </li></ul><ul><li>Your custom built website </li></ul>
    7. 7. It’s about the Product
    8. 9. Design 101 <ul><li>Keep it above the fold </li></ul><ul><li>Be product focused </li></ul><ul><li>Consistency </li></ul><ul><li>Room to breathe </li></ul><ul><li>Example 1 </li></ul>
    9. 10. Tips to increase the impact of your site: <ul><li>look at your website as if you were a buyer </li></ul><ul><li>check it every week – your buyers are! </li></ul><ul><li>update regularly, with relevant information/news/events </li></ul><ul><li>put the important information above the fold </li></ul><ul><li>raise the profile of your boats, not you </li></ul><ul><li>add ‘call-to-action’ buttons on each of your boats, and elsewhere </li></ul><ul><li>show some movement on your homepage </li></ul><ul><li>keep navigation consistent and always available throughout the site </li></ul><ul><li>don’t send people off to other sites </li></ul><ul><li>get RSS feeds of news, weather, tides etc </li></ul>ADD MORE CONTENT!
    10. 11. Any Volunteers <ul><li>Let’s look at your websites! </li></ul>
    11. 12. Keep Your Content Up to Date
    12. 15. Raise your page rank today: <ul><li>add meta tags and keywords to BoatWizard & your site </li></ul><ul><li>stop linking out to other websites </li></ul><ul><li>get more links in to your website </li></ul><ul><li>fill every page with relevant content </li></ul><ul><li>add ‘mouse-over’ messages to your images </li></ul>ADD MORE CONTENT!
    13. 16. Weekly ‘check list’: <ul><li>look at your website and boat specs as if you were a buyer </li></ul><ul><li>prominently display your latest listings </li></ul><ul><li>put up a FEATURED BOAT on your homepage </li></ul><ul><li>add your latest news, however trivial you think it is </li></ul><ul><li>update your events page </li></ul><ul><li>review & update meta tags </li></ul><ul><li>archive (or remove) old & irrelevant content </li></ul><ul><li>look at your traffic report and monitor the trends </li></ul><ul><li>look for yourself on Google, MSN, Yahoo etc and monitor the trends </li></ul><ul><li>look for yourself on marine portals and ask them for help </li></ul>
    14. 17. Calling in the pros <ul><li>Free to thousands of dollars </li></ul><ul><li>Professional design </li></ul><ul><li>Portfolio </li></ul><ul><li>Contract Terms </li></ul><ul><li>Maintenance </li></ul><ul><li> </li></ul>
    15. 18. Your Reputation Online
    16. 19. Monitor your reputation online <ul><li>Your online presence is dynamic </li></ul><ul><li>Google yourself </li></ul><ul><li>Use “quotation marks” </li></ul><ul><li>Use Google Alerts </li></ul>
    17. 20. How to improve your online presence <ul><li>Steps you can take </li></ul><ul><ul><li>Participate in local boating forums </li></ul></ul><ul><ul><li>Comment on other peoples blogs </li></ul></ul><ul><ul><li>Start a blog </li></ul></ul>
    18. 21. Tap into your networks <ul><li>Help people find you </li></ul><ul><ul><li>Join online social networks: </li></ul></ul><ul><ul><ul><li>LinkedIn specializes in B2B networking </li></ul></ul></ul><ul><ul><ul><li> is created especially for the boating community </li></ul></ul></ul>
    19. 22. You get out what you put it <ul><li>Be Transparent </li></ul><ul><ul><ul><li>Always say you are from a brokerage </li></ul></ul></ul><ul><ul><ul><li>Don’t spam forums </li></ul></ul></ul><ul><li>Be Involved </li></ul><ul><ul><ul><li>You will only get back what you put in </li></ul></ul></ul><ul><ul><ul><li>Create value through your expertise </li></ul></ul></ul>