SUMMERSAILSTICE: UNITINGSAILORS TO GROW SAILING “Sail locally. Celebrate globally.”
AGENDA - Background of Summer Sailstice - Challenges for Sailing - Leveraging Summer Sailstice for growthin participation & membership - Partnering with Summer Sailstice - What next?
Summer Sailstice: Background A global sailing holiday launched in June 2001 to celebrate the sailing lifestyle on the weekend closest to the summer solstice. 2013 Sailstice is June 22 (year 13) Summer Sailstice has grown encompass a worldwide community of sailors from racers to cruisers, locally and worldwide. All 50 states, 40+ countries, 4900 boats, ~19,000 sailors Growing support from sailors, the sailing industry and sailing media
Sailing Challenges Participation is not growing Competition from other sporting activities, Economy, Time-starved audience Aging population
Challenges:Not newsworthy as commonly practiced
Summer Sailstice: An Opportunity The Solution: Summer Sailstice invites all sailors to participate and engage and…it’s free! Community Sailing, Commercial Sailing, Junior Sailing, One- Design classes, Ocean Racing, Recreational Sailors Summersailstice.com is an established & growing community Focuses on the fun not the equipment Creates participation and community Newsworthy – a global event capturing a ‘day in the life of sailing’
Summer SailsticeUniting all sailors to get the “whole world” sailing on Summer Sailstice – June 22, 2013.
BenefitsOutreach Instructional Programs Dedicated New, aspiring “Work in Racers, cruisers, Sailors Progress” Sailors lapsed SailorsSummer Sailstice: Summer Sailstice: Summer Sailstice: Raise Awareness Promote Programs • Promote Promote access participation Skills Community • Regattas sailing • Yacht Club events You can use Summer Sailstice to inspire and share sailing
How to participate: Summer Sailstice will: Promotes participation Logo on homepage Summersailstice.com US Sailing page E-Letter (19,000 e-list) Event poster (logo) Annual event reach estimated at xxx (50 states, 47 countries) Social media Webinars by audience “About SS: Why do it?” Showcase individual and organization events Showcase sponsors
How to participate: Engage your company, customers, members, prospects: Invest in Summer Sailstice Promote event and partnership with all sailors E-letter inclusion (Spring 2013) Link on your website (Summer Sailstice page) In sponsor and member communications (Fall-Spring) Include advertising (Spring) Incluse in social media
Sailing Challenges Not growing (participation) Competition from other sporting activities, economy, time-starved audience Diverse (fragmented) participation & audience – hard to demonstrate – hard to unite Public perception as elitist, “hard to master” Intense focus on equipment Not newsworthy as commonly practiced