Webinar 2013

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Webinar 2013

  1. 1. SUMMERSAILSTICE: UNITINGSAILORS TO GROW SAILING “Sail locally. Celebrate globally.”
  2. 2. AGENDA - Background of Summer Sailstice - Challenges for Sailing - Leveraging Summer Sailstice for growthin participation & membership - Partnering with Summer Sailstice - What next?
  3. 3. Summer Sailstice: Background A global sailing holiday launched in June 2001 to celebrate the sailing lifestyle on the weekend closest to the summer solstice.  2013 Sailstice is June 22 (year 13) Summer Sailstice has grown encompass a worldwide community of sailors from racers to cruisers, locally and worldwide.  All 50 states, 40+ countries, 4900 boats, ~19,000 sailors Growing support from sailors, the sailing industry and sailing media
  4. 4. Sailing Challenges Participation is not growing  Competition from other sporting activities,  Economy,  Time-starved audience  Aging population
  5. 5. Challenges: Perception vs Practice
  6. 6. Challenges Diverse (fragmented) participation & audience – hard to demonstrate – hard to unite - Intense focus on equipment
  7. 7. Sailors…Common Ground
  8. 8. Challenges:Not newsworthy as commonly practiced
  9. 9. Summer Sailstice: An Opportunity The Solution: Summer Sailstice invites all sailors to participate and engage and…it’s free!  Community Sailing, Commercial Sailing, Junior Sailing, One- Design classes, Ocean Racing, Recreational Sailors Summersailstice.com is an established & growing community Focuses on the fun not the equipment Creates participation and community Newsworthy – a global event capturing a ‘day in the life of sailing’
  10. 10. Summer Sailstice:Showcases All of Sailing
  11. 11. SummerSailstice.com :A Growing Community
  12. 12. Summer SailsticeUniting all sailors to get the “whole world” sailing on Summer Sailstice – June 22, 2013.
  13. 13. BenefitsOutreach Instructional Programs Dedicated New, aspiring  “Work in  Racers, cruisers, Sailors Progress” Sailors lapsed SailorsSummer Sailstice: Summer Sailstice: Summer Sailstice: Raise Awareness  Promote Programs • Promote Promote access participation  Skills Community • Regattas sailing • Yacht Club events You can use Summer Sailstice to inspire and share sailing
  14. 14. How to participate: Summer Sailstice will:  Promotes participation  Logo on homepage  Summersailstice.com US Sailing page  E-Letter (19,000 e-list)  Event poster (logo)  Annual event reach estimated at xxx (50 states, 47 countries)  Social media  Webinars by audience “About SS: Why do it?”  Showcase individual and organization events  Showcase sponsors
  15. 15. How to participate: Engage your company, customers, members, prospects:  Invest in Summer Sailstice  Promote event and partnership with all sailors  E-letter inclusion (Spring 2013)  Link on your website (Summer Sailstice page)  In sponsor and member communications (Fall-Spring)  Include advertising (Spring)  Incluse in social media
  16. 16. What’s Next? Let’s do it! YOU!
  17. 17. Sailing Challenges Not growing (participation)  Competition from other sporting activities, economy, time-starved audience Diverse (fragmented) participation & audience – hard to demonstrate – hard to unite Public perception as elitist, “hard to master” Intense focus on equipment Not newsworthy as commonly practiced

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