Apartator Finally a booking engine for short-term apartment rentals that is a breeze to use

1. anton@apartator.ru
@amalkov

2. Finally
a
booking
engine
for
short-­‐term
rentals
that
is
a
breeze
to
use

3. One
of
LikeHome.ru
apartments
in
Moscow

4. spacious
apartments
equipped
authentic
more
than
cosy
inexpensive
hotels
harder
to
book?
15%
of
hotel
market
and
growing

5. Classi2ieds
Catalogs
(homeaway.com,
craigslist.com)
(airbnb.com,
housetrip.com)
Clients
chase
owners
Owners
0ight
for
clients
APARTATOR
Reverse
Auction

6. FOR
OWNERS:
10x
-­‐100x
more
requests
this
really
gets
them
in
the
game
Fierce
competition
on
speed
and
price
Great
tools
to
act
fast
and
win,
even
on
the
go

7. FOR
CLIENTS:
Available
apts
only
no
useless
catalog
browsing
Booking
in
2
hours
not
2
days
or
2
weeks
Apartator
Guarantee
replacement
or
money
back

8. Classifieds
&
Catalogs
Availability
not
clear
takes
a
lot
of
time
and
hassle
to
get
it
100%
availabile
apts
client
only
sees
de0initely
available
apts
APARTATOR

9. Classifieds
&
Catalogs
Inconsistent
quality
no
pre-­‐screening,
a
lot
of
“hobby”
owners
Consistent
quality
PRO
owners
only
with
>5
apts
APARTATOR

10. 12%
commission
from
the
owners
($70
avg
per
order)
>
$300
mln
–
Russian
market
>
$50
bln
–
global
market

11. Launched:
April
2011
100s
of
orders
to
date
St
Pete,
RU
as
testing
ground
7th
most
visited
city
in
the
world
10.000
apts
in
Russia
Europe
and
US:
Summer
2011

12. GO
TO
MARKET
Success:
PR,
SMM,
Events,
AdWords
Soon:
Referrals,
Partnerships,
B2B
(lots
of
LikeHome
Fortune
500
clients)

13. Anton
Malkov
9
years
in
rentals
LikeHome.ru
Denis
Markov
6
years
in
marketing
&
PR
Dmitry
Linnik
10
years
in
software
dev

14. Unique
and
disruptive
model
Huge
disorganized
market
Highly
experienced
team

15. INVESTMENT
SOUGHT
$3-­‐5
mln
+
expertise!
for
rapid
expansion
to
global
markets

16. anton@apartator.ru
@amalkov