Facebook for Business

Internet Advertising and Marketing Meetup October 28, 2008 anya woods kate brodock

Why facebook?
110 million active users
Largest social networking site in the world
Largest growing demographic is >25
More women than men
Users primarily in US, Canada and UK
Ability to find and interact with current and potential customers
Highly targeted advertising and social interaction

Just because you’re not on facebook…doesn’t mean your brand isn’t.
BRAND PRESENCE

Create a page
Go to facebook.com
Scroll to bottom right and click ‘Advertising’
Click ‘Create facebook page’ on right
Choose your kind of business and enter your business name
You’ll need to sign up for facebook if you don’t already have an account
You’ll be taken to your page template where you can customize your page

Put it on your page…
Blog feeds
Twitter feeds
Pictures, videos, screenshots etc.
Bios
Links
Custom apps
Interact, interact, interact!

Go get ‘em!
Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS!
Invite friends to become fans, get your fans to invite their friends
Network with relevant user groups
Link to your facebook page from your blog or website
Make sure your content is fresh

ADVERTISING

Create an ad
Go to facebook.com
Scroll to bottom right and click ‘Advertising’
Click ‘Create facebook ad’ on right
Enter the URL of your business website
Create your ad copy and choose an image
Choose your target audience
Select your pre-set ad spend. You may pay for clicks or views.

Know your audience

Do you know where your ads are?

Track your target market

Associations

Sentiment

Make magic…
Keep it in the family… bring your clicks to your facebook page
Make it sticky… foster interaction with your page
Be yourself… customize as much as possible from the template
Stay focused… don’t abandon your page to the masses, keep up your interaction in the space.

Still skeptical? You should be.
http://valleywag.com/5064075/the-vanity-facebook-ad
http://www.sparkeffect.com/2008/10/whats-going-on-with-facebook-ad.html
http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/
http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/
http://mashable.com/2008/01/28/facebook-applications-revenue/

Questions? Contact: Anya: [email_address] Kate: kate@othersidegroup.com

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Facebook for Business

by sailkat on Oct 29, 2008

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