Facebook for Business

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Presentation on how to use Facebook for business purposes, including how to create pages and set up ads. Prepared by Other Side Group - www.othersidegroup.com

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Facebook for Business

  1. Internet Advertising and Marketing Meetup October 28, 2008 anya woods kate brodock
  2. 101
  3. Why facebook? <ul><li>110 million active users </li></ul><ul><li>Largest social networking site in the world </li></ul><ul><li>Largest growing demographic is >25 </li></ul><ul><li>More women than men </li></ul><ul><li>Users primarily in US, Canada and UK </li></ul><ul><li>Ability to find and interact with current and potential customers </li></ul><ul><li>Highly targeted advertising and social interaction </li></ul>
  4. Just because you’re not on facebook…doesn’t mean your brand isn’t. <ul><li>BRAND PRESENCE </li></ul>
  5. Create a page <ul><li>Go to facebook.com </li></ul><ul><li>Scroll to bottom right and click ‘Advertising’ </li></ul><ul><li>Click ‘Create facebook page’ on right </li></ul><ul><li>Choose your kind of business and enter your business name </li></ul><ul><li>You’ll need to sign up for facebook if you don’t already have an account </li></ul><ul><li>You’ll be taken to your page template where you can customize your page </li></ul>
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  7. Put it on your page… <ul><li>Blog feeds </li></ul><ul><li>Twitter feeds </li></ul><ul><li>Pictures, videos, screenshots etc. </li></ul><ul><li>Bios </li></ul><ul><li>Links </li></ul><ul><li>Custom apps </li></ul><ul><li>Interact, interact, interact! </li></ul>
  8. Go get ‘em! <ul><li>Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS! </li></ul><ul><li>Invite friends to become fans, get your fans to invite their friends </li></ul><ul><li>Network with relevant user groups </li></ul><ul><li>Link to your facebook page from your blog or website </li></ul><ul><li>Make sure your content is fresh </li></ul>
  9. ADVERTISING
  10. Create an ad <ul><li>Go to facebook.com </li></ul><ul><li>Scroll to bottom right and click ‘Advertising’ </li></ul><ul><li>Click ‘Create facebook ad’ on right </li></ul><ul><li>Enter the URL of your business website </li></ul><ul><li>Create your ad copy and choose an image </li></ul><ul><li>Choose your target audience </li></ul><ul><li>Select your pre-set ad spend. You may pay for clicks or views. </li></ul>
  11. Know your audience
  12. Do you know where your ads are?
  13.  
  14. Track your target market
  15. Associations
  16. Sentiment
  17. Pulse
  18. Maps
  19. Make magic… <ul><li>Keep it in the family… bring your clicks to your facebook page </li></ul><ul><li>Make it sticky… foster interaction with your page </li></ul><ul><li>Be yourself… customize as much as possible from the template </li></ul><ul><li>Stay focused… don’t abandon your page to the masses, keep up your interaction in the space. </li></ul>
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  23. Still skeptical? You should be. <ul><li>http://valleywag.com/5064075/the-vanity-facebook-ad </li></ul><ul><li>http://www.sparkeffect.com/2008/10/whats-going-on-with-facebook-ad.html </li></ul><ul><li>http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/ </li></ul><ul><li>http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/ </li></ul><ul><li>http://mashable.com/2008/01/28/facebook-applications-revenue/ </li></ul>
  24. Questions? Contact: Anya: [email_address] Kate: kate@othersidegroup.com

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