Internet Advertising and Marketing Meetup October 28, 2008 anya woods kate brodock

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Why facebook? 110 million active users Largest social networking site in the world Largest growing demographic is >25 More women than men Users primarily in US, Canada and UK Ability to find and interact with current and potential customers Highly targeted advertising and social interaction

110 million active users

Largest social networking site in the world

Largest growing demographic is >25

More women than men

Users primarily in US, Canada and UK

Ability to find and interact with current and potential customers

Highly targeted advertising and social interaction

Just because you’re not on facebook…doesn’t mean your brand isn’t. BRAND PRESENCE

BRAND PRESENCE

Create a page Go to facebook.com Scroll to bottom right and click ‘Advertising’ Click ‘Create facebook page’ on right Choose your kind of business and enter your business name You’ll need to sign up for facebook if you don’t already have an account You’ll be taken to your page template where you can customize your page

Go to facebook.com

Scroll to bottom right and click ‘Advertising’

Click ‘Create facebook page’ on right

Choose your kind of business and enter your business name

You’ll need to sign up for facebook if you don’t already have an account

You’ll be taken to your page template where you can customize your page

Put it on your page… Blog feeds Twitter feeds Pictures, videos, screenshots etc. Bios Links Custom apps Interact, interact, interact!

Blog feeds

Twitter feeds

Pictures, videos, screenshots etc.

Bios

Links

Custom apps

Interact, interact, interact!

Go get ‘em! Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS! Invite friends to become fans, get your fans to invite their friends Network with relevant user groups Link to your facebook page from your blog or website Make sure your content is fresh

Do NOT build a page and wait for people to come to you. Build RELATIONSHIPS!

Invite friends to become fans, get your fans to invite their friends

Network with relevant user groups

Link to your facebook page from your blog or website

Make sure your content is fresh

ADVERTISING

Create an ad Go to facebook.com Scroll to bottom right and click ‘Advertising’ Click ‘Create facebook ad’ on right Enter the URL of your business website Create your ad copy and choose an image Choose your target audience Select your pre-set ad spend. You may pay for clicks or views.

Go to facebook.com

Scroll to bottom right and click ‘Advertising’

Click ‘Create facebook ad’ on right

Enter the URL of your business website

Create your ad copy and choose an image

Choose your target audience

Select your pre-set ad spend. You may pay for clicks or views.

Know your audience

Do you know where your ads are?

Track your target market

Associations

Sentiment

Pulse

Maps

Make magic… Keep it in the family… bring your clicks to your facebook page Make it sticky… foster interaction with your page Be yourself… customize as much as possible from the template Stay focused… don’t abandon your page to the masses, keep up your interaction in the space.

Keep it in the family… bring your clicks to your facebook page

Make it sticky… foster interaction with your page

Be yourself… customize as much as possible from the template

Stay focused… don’t abandon your page to the masses, keep up your interaction in the space.

Still skeptical? You should be. http://valleywag.com/5064075/the-vanity-facebook-ad http://www.sparkeffect.com/2008/10/whats-going-on-with-facebook-ad.html http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/ http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/ http://mashable.com/2008/01/28/facebook-applications-revenue/

http://valleywag.com/5064075/the-vanity-facebook-ad

http://www.sparkeffect.com/2008/10/whats-going-on-with-facebook-ad.html

http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/

http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/

http://mashable.com/2008/01/28/facebook-applications-revenue/

Questions? Contact: Anya: [email_address] Kate: kate@othersidegroup.com