RESEARCH PAPER:“IMPACT OF CHANGE IN TECHNOLOGY ON CONSUMER BEHAVIOR Submitted • SAIFULLAH MALIK • RAHEEM ANSER • HUSSAIN UD DIN • IBRAHEEM ANSER
INTRODUCTION Technology has become a part of our lives. Many people believe that technology has made improvement in the quality of life in different aspects. Technology to improve every aspect of our daily lives and in business professions. Evolutions of technologies in product and service design, manufacturing, distribution, and personal use have facilitated changes in consumer behavior.
ORIGINALITY• Targeting areas• Limited studies in Pakistan• Consumer attitude towards technology APPLIED ASPECT OF STUDY This study helps to identify demographic variable who responded positively which influenced towards change in technology.
RESEARCH PROBLEM To identify “Change in computer technology effect towards consumer behaviors in a positive or negative way”
BACKGROUND OF RESEARCHTHE RELATED RESERCH PAPERS ARE: Christensen 2000 Stair & Reynolds, 2006 Howard-Sheth (1969) and Engel (1983)
HYPOTHESIS HYPOTHESIS 1H1. Change in Computer Technology has Positive impact on consumer behavior.H0. Change in Computer Technology has negative impact on consumer behavior. HYPOTHESIS 2H1. There is a significant difference between male and female consumer attitude towards change in technologyH0. There is no Significant difference between male and female consumer attitude towards change in technology.
METHODOLOGIES DATA COLLECTIONSample size : 100 and it was non-probabilityrandom sampling. ONLINE RESPONSES Male Female Rejected Total 49 37 14 100 DATA ANALYSISAge of respondent:20- 30 years.
FINDINGS Statistics Std. RESPONSE GENDER Std. Error N Mean Deviation Mean Consumer MALE 57 19.2143 5.48639 1.03683 attitude dimension1 towards FEMALE 40 37.2941 11.30135 2.74098technology t-test Std. Error t df Sig. Difference Equal variances 7.215 43 .000 2.50591Consumer assumedattitude Equaltowards variances 6.169 20.656 .000 2.93053technology not assumed
CONCLUSION &RECOMMENDATIONS Through this paper we concluded that 56 % male & 43% female responded about the positive Impact of change in technology. Target more demographic factors which can be influenced by change in technology.