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  • 1. RESEARCH PAPER:“IMPACT OF CHANGE IN TECHNOLOGY ON CONSUMER BEHAVIOR Submitted • SAIFULLAH MALIK • RAHEEM ANSER • HUSSAIN UD DIN • IBRAHEEM ANSER
  • 2. INTRODUCTION Technology has become a part of our lives. Many people believe that technology has made improvement in the quality of life in different aspects. Technology to improve every aspect of our daily lives and in business professions. Evolutions of technologies in product and service design, manufacturing, distribution, and personal use have facilitated changes in consumer behavior.
  • 3. ORIGINALITY• Targeting areas• Limited studies in Pakistan• Consumer attitude towards technology APPLIED ASPECT OF STUDY This study helps to identify demographic variable who responded positively which influenced towards change in technology.
  • 4. RESEARCH PROBLEM To identify “Change in computer technology effect towards consumer behaviors in a positive or negative way”
  • 5. BACKGROUND OF RESEARCHTHE RELATED RESERCH PAPERS ARE: Christensen 2000 Stair & Reynolds, 2006 Howard-Sheth (1969) and Engel (1983)
  • 6. HYPOTHESIS HYPOTHESIS 1H1. Change in Computer Technology has Positive impact on consumer behavior.H0. Change in Computer Technology has negative impact on consumer behavior. HYPOTHESIS 2H1. There is a significant difference between male and female consumer attitude towards change in technologyH0. There is no Significant difference between male and female consumer attitude towards change in technology.
  • 7. THEORITICAL FRAMEWORKTECHNOLOGY CONSUMER BEHAVIOR Computer Internal Influences: Demographics, Attitudes, Psychographics (lifestyle) External Influences: Culture, family, Sub-culture
  • 8. METHODOLOGIES DATA COLLECTIONSample size : 100 and it was non-probabilityrandom sampling. ONLINE RESPONSES Male Female Rejected Total 49 37 14 100 DATA ANALYSISAge of respondent:20- 30 years.
  • 9. FINDINGS Statistics Std. RESPONSE GENDER Std. Error N Mean Deviation Mean Consumer MALE 57 19.2143 5.48639 1.03683 attitude dimension1 towards FEMALE 40 37.2941 11.30135 2.74098technology t-test Std. Error t df Sig. Difference Equal variances 7.215 43 .000 2.50591Consumer assumedattitude Equaltowards variances 6.169 20.656 .000 2.93053technology not assumed
  • 10. CONCLUSION &RECOMMENDATIONS Through this paper we concluded that 56 % male & 43% female responded about the positive Impact of change in technology. Target more demographic factors which can be influenced by change in technology.
  • 11. THE END