(PROFILE(OPPORTUNITY Agriculture plays a central and vital role in the development and growth of economy of Pakistan. Livestock is an important sector of Pakistan, which accounts nearly 49.10 percent of agriculture value added and about 11.4 percent of GDP.* Unfortunately the vegetable & meat processing industry of Pakistan could not reap the benefit of export business due to lack of proper facilities available. The potential of the vegetable in rural economy may be realized from the fact that 30- 35 million rural population is engaged in agricultural rising. The average heard size per household is 2 acres per family. As a large producer of vegetables and meat etc there are many opportunities exist for Pakistan to move into high end market in the canned food industry. There is very small local market for canned food. Pakistan Army is the major buyer with an approximate annual demand of 1,200 Tons.
COMPANY PROFILE NAME PUNJAB CANNING COMPANY( PVT) LTD TYPE PRIVATE LOCATION LAHORE FORM OF A BUSINESS PATNERSHIP NO. OF EMPLOYEES 96 OWNERS/ENTREPRENEUR SAIFULLAH MALIK, BILAL AHMAD, IBRAHEEM ANSER, KHALID RAZZAQ, RAHEEM ANSER, HUSSAIN UD DIN, WEBSITE WWW.CANNEDFOOD.COM.PK CAPACITY varies depending on the staff efficiency and availability of material and working hours
MISSION& OBJECTIVES MISSION OUR MAIN FOCUS WILL BE SERVING THE HIGH QUALITY FOOD AT A GREAT VALUE OBJECTIVES TO ACHIEVE SUSTAINED GROWTH AND PROFITABILITY IN A FOOD BUSINESS
MARKET ENTRY TIMINGVarious products and services have high dependence on theircommercialization timing and delivery to the customers. Thesuitable timings for starting production of Canned Food would bethe month of March/April (almost all types of vegetables areavailable in this season) but the product should be delivered toarmy before September
PROPOSED LOCATIONSelection of district or a particular city for a project has imperialeffects on fixed costs, operation costs and procedures. The sub-urbsof Karachi, Lahore and Rawalpindi are good locations for thisproject because of easy availability and low cost of land (growingindustrial clusters in these areas are due to this reason). Necessaryinfrastructure is also available
MAJOR MARKET PLAYERS Shezan International Limited Ahmed Foods (Pvt) Limited Tasty Food Products, Peshawar Mitchell’s Fruits
BEGINNING INVESTMENT Fixed cost 8,112,500 Working capital requirement 12,905,111 Preliminary expenses 35,000 Total 21,052,615o PRODUCT MIX VEGETABLES WITH BRININGSpinach,Peasgreen,Carrots,Turnips,Cauliflower,Ladyfinger,Kaddu,Tinda,Tomato,Red Beans, Potatoes.o BEEF WITH VEGETABLEBeef and potatoes, Beef and peas, Beef and spinach, Beef and kabli chanao CHICKENChicken curry, Chicken masala
SWOT ANALYSISSTRENGTHCanned food being a resource based industry; the largeproduction of vegetables and meat etc. in Pakistan is strength for thisindustry. Following are a few strengths of the project: Large export oriented industry in Punjab Quality raw material at cheaper rates is available all over the country Self financed based industry, medium investment required Competitive advantage due to indigenous raw material and skilled labour at cheap rates. Wide availability of manpower with available skills and personalized knowledge of raw material and prices.
THREATS/WEAKNESSThe level of technology being used is very low. This notonly reduces the production capacity of the smallermanufacturers, but also affects the quality of their product,thereby affecting their competitive edge in the internationalmarkets. If canning is done by untrained staff could causebugling and thereby fungus attacks which could damagethe production even at 100 %spoilage rate.
MARKET INFORMATION TREND/POTENTIALThe size of canned food for local market is very small due to thecommon habit of buying fresh produce on a daily basis, rather thanbuying weekly and storing at home for later use.The increasingly busy lifestyle of urban population in particular, hasled to an increased demand for convenience foods, such as cannedready meals. Also, and increasing number of peopleare finding it difficult to go shopping for food each day, and so morepeople are now buying foods for use another day, leading to anincreased acceptance of canned food use.
TARGET CUSTOMERSOur target market in this feasibility will be Pakistan Army as they haveSubstantial current demand of approx 1,200 tons annually.Pakistani canned vegetable, poultry and beef products exportedthrough proper grading, processing, packaging and transportation. Asmall segment of market also exists in the form of tourists of NorthernAreas