Top Gear Festival Case study Reporting period: 13th June – 18th June 2012Author- Aanisah Peck
Formalities This case study is based on comments received from the 12th to the 18th June 2012 relating to the Top Gear Festival in Durban. It is based on English comments from around the world, gathered via saidWot. If you would like us to do this for your brand or for something you are passionate about, please contact us on www.saidwot.com | email@example.com
The story Over a period of 6 days, we tracked more than 12 365 comments about the Top Gear Festival. Comments increased from 644 on the 13th of June to over 3 224 comments on the first day of the event.
Where did the conversation take place 12 256 comments were posted on social media platforms 97 articles posted on websites 9 articles posted on Blogs 3 articles posted on News sites
Where in the social media landscape? 10 949 comments were posted on Twitter 1 245 comments were posted on Facebook 23 posted from FriendFeed 4 posted on DIGGKeep in mind that most people have set their privacy settings on Facebook to‘friends only’. These comments cannot be monitored or tracked.
Audience Quite a large percentage of the audience were women between the ages of 18 and 34 years
Top Tweeters Top tweeters included influential individuals, celebrities and large organisations
Statistics Keywords used most by the audience: • Stigisms • #TopGearFestival • #TopGearFestTweeps • #TopGearSA • @TopGearFestSA • Top Gear • Top Gear Durban • Top Gear FESTIVAL Total Twitter followers and Facebook likes for Top Gear Festival South Africa:
More informationThis case study highlights the trends as identified in the analysis of the data around the Top Gear Festival.If you would like us to share the remainder of the analysis, as well as the extensive tracking on this topic with you, please feel free to contact us. Additionally, for any demo accounts, queries or requests for information, please don’t hesitate to contact us on the below information. South Africa: United States: Tel: +27 11 021 8738 Tel: +00 (1) 704 450 2403 Email: firstname.lastname@example.org Email: email@example.com Web: www.saidwot.com