The Dalai Lama & Desmond Tutu (part 2 / 2)

The Dalai Lama & Desmond Tutu
The Turn Around?
Date: 10th of October 2011
Author: Carla Jones (@CarlaJones1000)
Part 2/2
Based on English comments only, and on all the comments picked up so far by saidWot.
Please note that all statements are based on facts, not on opinions.
www.saidwot.com

A quick recap of last week’s events
3rd of October: Questions online as to whether the Dalai Lama was granted access into SA.
3rd of October: SA has once again deniedthe spiritual Tibetan leader a visa.
On the evening of the 4th, Archbishop Desmond Tutu spoke out, and so did the rest of the country. And not just the country, but the rest of the world.
www.saidwot.com
http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake

Desmond Tutu and the Dalai Lama turn it around
On the 4th & 5th of October: South Africans are in awe about what has happened and express this online.
Jokesare being made, outrageis being uttered and questionsare being asked.
6th of October: ANC rejects Tutu's apartheid tag over Dalai Lama visa.
www.saidwot.com
7th of October: Desmond Tutu marks his 80th birthday, but withoutthe Dalai Lama.
8 October: A Google+ Hangout with His Holiness the Dalai Lama & Archbishop Desmond Tutu. This turns the sentiment online around altogether.

In 8 days
Over 21 022 Tweets and status updates.
Over 864 articles on websites.
Over 193 news articles
www.saidwot.com

6990
www.saidwot.com
4960
3240
3310
2150
665

Where?
Where? Everywhere!
This is only taking into consideration the English posts published so far. No other languages were included for this case study.
www.saidwot.com

From a social media perspective
Twitter’s popularity
www.saidwot.com
675
19686
77
104
64

Geographically
Not just a local audience…
www.saidwot.com
20%
10%
20%
From India to Japan
From Canada to Australia
10%
40%
From Jozi to Stellenbosch
From “In my German Automobile” to “Earth's Natural Satellite”

The reach?
The story spread, to over 762 942 640 people globally
This is based on the number of followers or friends the person has, or the number of unique visitors to a website.
www.saidwot.com

The highlights
www.saidwot.com

The Jokes
www.saidwot.com
Shared more than 1800 times.
1 254 000 eyeballs
Shared 100 times.
30 770 eyeballs
Shared only a few times

Celebrities tweeting
www.saidwot.com
Retweeted403 times
Combined 1 631 925 eyeballs
Retweeted75 times
Combined 38 410 eyeballs
Retweeted79 times
Combined 117 895 eyeballs

Google+
Due to new technologies, The Dalai Lama and Desmond Tutu meet after all.
www.saidwot.com
Shared over 4871
times
Seen by
26 446 205 eyeballs

And SA learnt a valuable lesson
www.saidwot.com

This report is high level and based only on the comments & information that have come in so far.
This is a follow up on our first report, called ‘Is our reputation at stake’
www.saidwot.com
More information
http://www.slideshare.net/saidWot/dalai-lama-desmond-tutu-is-our-reputation-at-stake
We have all the data and analysis, so if you are interested in receiving this, please contact us on the below contact details.
Any feedback is more than welcome as well.

The Dalai Lama & Desmond Tutu (part 2 / 2)

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