The Dalai Lama & Desmond Tutu (part 2 / 2)


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A follow up on our case study 'Is our reputation at stake', about the saga online regarding the Dalai Lama & Desmond Tutu.
A great turn around was achieved by these 2 spiritual leaders with their live hangout on Google+.

Published in: News & Politics, Spiritual
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The Dalai Lama & Desmond Tutu (part 2 / 2)

  1. 1. The Dalai Lama & Desmond Tutu<br />The Turn Around?<br />Date: 10th of October 2011<br />Author: Carla Jones (@CarlaJones1000)<br />Part 2/2<br />Based on English comments only, and on all the comments picked up so far by saidWot.<br />Please note that all statements are based on facts, not on opinions.<br /><br />
  2. 2. A quick recap of last week’s events<br />3rd of October: Questions online as to whether the Dalai Lama was granted access into SA.<br />3rd of October: SA has once again deniedthe spiritual Tibetan leader a visa.<br />On the evening of the 4th, Archbishop Desmond Tutu spoke out, and so did the rest of the country. And not just the country, but the rest of the world.<br /><br /><br />
  3. 3. Desmond Tutu and the Dalai Lama turn it around<br />On the 4th & 5th of October: South Africans are in awe about what has happened and express this online.<br />Jokesare being made, outrageis being uttered and questionsare being asked. <br />6th of October: ANC rejects Tutu's apartheid tag over Dalai Lama visa.<br /><br />7th of October: Desmond Tutu marks his 80th birthday, but withoutthe Dalai Lama.<br />8 October: A Google+ Hangout with His Holiness the Dalai Lama & Archbishop Desmond Tutu. This turns the sentiment online around altogether.<br />
  4. 4. In 8 days<br />Over 21 022 Tweets and status updates.<br />Over 864 articles on websites.<br />Over 193 news articles<br /><br />
  5. 5. 6990<br /><br />4960<br />3240<br />3310<br />2150<br />665<br />
  6. 6. Where?<br />Where? Everywhere!<br />This is only taking into consideration the English posts published so far. No other languages were included for this case study.<br /><br />
  7. 7. From a social media perspective<br />Twitter’s popularity<br /><br />675<br />19686<br />77<br />104<br />64<br />
  8. 8. Geographically<br />Not just a local audience…<br /><br />20%<br />10%<br />20%<br />From India to Japan<br />From Canada to Australia<br />10%<br />40%<br />From Jozi to Stellenbosch<br />From “In my German Automobile” to “Earth's Natural Satellite”<br />
  9. 9. The reach?<br />The story spread, to over 762 942 640 people globally<br />This is based on the number of followers or friends the person has, or the number of unique visitors to a website.<br /><br />
  10. 10. The highlights<br /><br />
  11. 11. The Jokes<br /><br />Shared more than 1800 times.<br />1 254 000 eyeballs<br />Shared 100 times.<br />30 770 eyeballs<br />Shared only a few times<br />
  12. 12. Celebrities tweeting<br /><br />Retweeted403 times<br />Combined 1 631 925 eyeballs<br />Retweeted75 times<br />Combined 38 410 eyeballs<br />Retweeted79 times<br />Combined 117 895 eyeballs<br />
  13. 13. Google+<br />Due to new technologies, The Dalai Lama and Desmond Tutu meet after all.<br /><br />Shared over 4871 <br />times<br />Seen by<br />26 446 205 eyeballs<br />
  14. 14. And SA learnt a valuable lesson<br /><br />
  15. 15. This report is high level and based only on the comments & information that have come in so far. <br />This is a follow up on our first report, called ‘Is our reputation at stake’<br /><br />More information<br /><br />We have all the data and analysis, so if you are interested in receiving this, please contact us on the below contact details.<br />Any feedback is more than welcome as well.<br />