Social Media Marketing Compliance
Upcoming SlideShare
Loading in...5
×
 

Social Media Marketing Compliance

on

  • 3,015 views

 

Statistics

Views

Total Views
3,015
Views on SlideShare
2,987
Embed Views
28

Actions

Likes
0
Downloads
23
Comments
0

3 Embeds 28

http://www.saidwot.com 26
http://www.slideshare.net 1
http://dev.virtuosa.co.za 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Marketing Compliance Presentation Transcript

  • 1. Social media Thursday 04 March 2010
  • 2. Social media Legal and business challenges informing a social media policy Thursday 04 March 2010
  • 3. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto (2000) @ cluetrain.com Thursday 04 March 2010
  • 4. The Web has changed Thursday 04 March 2010
  • 5. Its about being social ... Thursday 04 March 2010
  • 6. ... i nt he dig ital a g e. .. Thursday 04 March 2010
  • 7. ... and increasingly in realtime. Thursday 04 March 2010
  • 8. The social Web is not just about being shiny happy people ... Thursday 04 March 2010
  • 9. Your clients are having conversations about you and the things that should matter to you Are you even part of that conversation? Thursday 04 March 2010
  • 10. customers have new tools and a longer reach Thursday 04 March 2010
  • 11. customers have new tools and a longer reach Thursday 04 March 2010
  • 12. Thursday 04 March 2010
  • 13. ... and so on ... the network effect in social media Thursday 04 March 2010
  • 14. Thursday 04 March 2010
  • 15. Thursday 04 March 2010
  • 16. Google joins the social Web in a big way Thursday 04 March 2010
  • 17. Thursday 04 March 2010
  • 18. You suck! ?! Thursday 04 March 2010
  • 19. Social media = expression Thursday 04 March 2010
  • 20. Thursday 04 March 2010
  • 21. Freedom of expression can be liberating Thursday 04 March 2010
  • 22. Do you have control over the conversation? Thursday 04 March 2010
  • 23. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestory Thursday 04 March 2010
  • 24. Thursday 04 March 2010
  • 25. Thursday 04 March 2010
  • 26. Getting the community involved Thursday 04 March 2010
  • 27. ... it can be a gamble ... Thursday 04 March 2010
  • 28. Are your employees using ... Thursday 04 March 2010
  • 29. Are your employees using ... Thursday 04 March 2010
  • 30. You have to understand social media Sensitive information being disclosed? Thursday 04 March 2010
  • 31. New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting Thursday 04 March 2010
  • 32. Manage your content licensing process Thursday 04 March 2010
  • 33. The problem is that © ≠ sharing Thursday 04 March 2010
  • 34. There are a couple options Thursday 04 March 2010
  • 35. Thursday 04 March 2010
  • 36. Thursday 04 March 2010
  • 37. Thursday 04 March 2010
  • 38. Thursday 04 March 2010
  • 39. Thursday 04 March 2010
  • 40. Existing law • Bill of Rights (Chapter 32) • Consumer Protection Act • PAIA • ECT Act • RICA Thursday 04 March 2010
  • 41. “POPIA” Thursday 04 March 2010
  • 42. Informed consent! Thursday 04 March 2010
  • 43. Categories of “personal information” Ordinary personal information versus special personal information. Thursday 04 March 2010
  • 44. Data Protection • Ensure the personal information collected is “complete, not misleading, up to date and accurate”; • Secure integrity of personal information against risk of loss or damage; • Protect against unlawful or unauthorised access or processing; • Identify reasonably foreseeable internal and external risks; • Generally accepted infosec practices and procedures * Principle 6: draft POPIA Thursday 04 March 2010
  • 45. Privacy policy Thursday 04 March 2010
  • 46. Thursday 04 March 2010
  • 47. When employees go astray Thursday 04 March 2010
  • 48. Building on your success ... Thursday 04 March 2010
  • 49. or building their own platforms with your tools Thursday 04 March 2010
  • 50. Potential impact? Thursday 04 March 2010
  • 51. Harness their passion Thursday 04 March 2010
  • 52. Stay in the loop Thursday 04 March 2010
  • 53. Remember its all about relationships Thursday 04 March 2010
  • 54. Build better legal frameworks Thursday 04 March 2010
  • 55. Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance webtechlaw.com/anatomy- website-terms-use Thursday 04 March 2010
  • 56. Ongoing review to ensure terms address new developments Thursday 04 March 2010
  • 57. Social media policy: framework and structure? Thursday 04 March 2010
  • 58. Why? Thursday 04 March 2010
  • 59. You can’t afford to shy away from the social Web anymore Thursday 04 March 2010
  • 60. The little people are having a profound impact Thursday 04 March 2010
  • 61. Thursday 04 March 2010
  • 62. Wide range of tools and services Thursday 04 March 2010
  • 63. Perspective Thursday 04 March 2010
  • 64. Give your people direction Thursday 04 March 2010
  • 65. Case study Thursday 04 March 2010
  • 66. The Coca-Cola Company Thursday 04 March 2010
  • 67. Suggestions ... Thursday 04 March 2010
  • 68. Principles or guidelines Thursday 04 March 2010
  • 69. Issue escalation How is policy governance handled? What are the communication channels? Where do you look for guidance? Thursday 04 March 2010
  • 70. Keep it simple Thursday 04 March 2010
  • 71. Consider all roles Thursday 04 March 2010
  • 72. Co-ordinated approach Thursday 04 March 2010
  • 73. http:// www.saidwot.com/ what-we-say/ Thursday 04 March 2010
  • 74. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com @webtechlaw.com Thursday 04 March 2010