Social Media Marketing Compliance

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Social Media Marketing Compliance

  1. 1. Social media Thursday 04 March 2010
  2. 2. Social media Legal and business challenges informing a social media policy Thursday 04 March 2010
  3. 3. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto (2000) @ cluetrain.com Thursday 04 March 2010
  4. 4. The Web has changed Thursday 04 March 2010
  5. 5. Its about being social ... Thursday 04 March 2010
  6. 6. ... i nt he dig ital a g e. .. Thursday 04 March 2010
  7. 7. ... and increasingly in realtime. Thursday 04 March 2010
  8. 8. The social Web is not just about being shiny happy people ... Thursday 04 March 2010
  9. 9. Your clients are having conversations about you and the things that should matter to you Are you even part of that conversation? Thursday 04 March 2010
  10. 10. customers have new tools and a longer reach Thursday 04 March 2010
  11. 11. customers have new tools and a longer reach Thursday 04 March 2010
  12. 12. Thursday 04 March 2010
  13. 13. ... and so on ... the network effect in social media Thursday 04 March 2010
  14. 14. Thursday 04 March 2010
  15. 15. Thursday 04 March 2010
  16. 16. Google joins the social Web in a big way Thursday 04 March 2010
  17. 17. Thursday 04 March 2010
  18. 18. You suck! ?! Thursday 04 March 2010
  19. 19. Social media = expression Thursday 04 March 2010
  20. 20. Thursday 04 March 2010
  21. 21. Freedom of expression can be liberating Thursday 04 March 2010
  22. 22. Do you have control over the conversation? Thursday 04 March 2010
  23. 23. 09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestory Thursday 04 March 2010
  24. 24. Thursday 04 March 2010
  25. 25. Thursday 04 March 2010
  26. 26. Getting the community involved Thursday 04 March 2010
  27. 27. ... it can be a gamble ... Thursday 04 March 2010
  28. 28. Are your employees using ... Thursday 04 March 2010
  29. 29. Are your employees using ... Thursday 04 March 2010
  30. 30. You have to understand social media Sensitive information being disclosed? Thursday 04 March 2010
  31. 31. New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting Thursday 04 March 2010
  32. 32. Manage your content licensing process Thursday 04 March 2010
  33. 33. The problem is that © ≠ sharing Thursday 04 March 2010
  34. 34. There are a couple options Thursday 04 March 2010
  35. 35. Thursday 04 March 2010
  36. 36. Thursday 04 March 2010
  37. 37. Thursday 04 March 2010
  38. 38. Thursday 04 March 2010
  39. 39. Thursday 04 March 2010
  40. 40. Existing law • Bill of Rights (Chapter 32) • Consumer Protection Act • PAIA • ECT Act • RICA Thursday 04 March 2010
  41. 41. “POPIA” Thursday 04 March 2010
  42. 42. Informed consent! Thursday 04 March 2010
  43. 43. Categories of “personal information” Ordinary personal information versus special personal information. Thursday 04 March 2010
  44. 44. Data Protection • Ensure the personal information collected is “complete, not misleading, up to date and accurate”; • Secure integrity of personal information against risk of loss or damage; • Protect against unlawful or unauthorised access or processing; • Identify reasonably foreseeable internal and external risks; • Generally accepted infosec practices and procedures * Principle 6: draft POPIA Thursday 04 March 2010
  45. 45. Privacy policy Thursday 04 March 2010
  46. 46. Thursday 04 March 2010
  47. 47. When employees go astray Thursday 04 March 2010
  48. 48. Building on your success ... Thursday 04 March 2010
  49. 49. or building their own platforms with your tools Thursday 04 March 2010
  50. 50. Potential impact? Thursday 04 March 2010
  51. 51. Harness their passion Thursday 04 March 2010
  52. 52. Stay in the loop Thursday 04 March 2010
  53. 53. Remember its all about relationships Thursday 04 March 2010
  54. 54. Build better legal frameworks Thursday 04 March 2010
  55. 55. Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance webtechlaw.com/anatomy- website-terms-use Thursday 04 March 2010
  56. 56. Ongoing review to ensure terms address new developments Thursday 04 March 2010
  57. 57. Social media policy: framework and structure? Thursday 04 March 2010
  58. 58. Why? Thursday 04 March 2010
  59. 59. You can’t afford to shy away from the social Web anymore Thursday 04 March 2010
  60. 60. The little people are having a profound impact Thursday 04 March 2010
  61. 61. Thursday 04 March 2010
  62. 62. Wide range of tools and services Thursday 04 March 2010
  63. 63. Perspective Thursday 04 March 2010
  64. 64. Give your people direction Thursday 04 March 2010
  65. 65. Case study Thursday 04 March 2010
  66. 66. The Coca-Cola Company Thursday 04 March 2010
  67. 67. Suggestions ... Thursday 04 March 2010
  68. 68. Principles or guidelines Thursday 04 March 2010
  69. 69. Issue escalation How is policy governance handled? What are the communication channels? Where do you look for guidance? Thursday 04 March 2010
  70. 70. Keep it simple Thursday 04 March 2010
  71. 71. Consider all roles Thursday 04 March 2010
  72. 72. Co-ordinated approach Thursday 04 March 2010
  73. 73. http:// www.saidwot.com/ what-we-say/ Thursday 04 March 2010
  74. 74. Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com @webtechlaw.com Thursday 04 March 2010

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