Social Media Marketing Compliance

Social media Thursday 04 March 2010

Social media Legal and business challenges informing a social media policy Thursday 04 March 2010

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto (2000) @ cluetrain.com Thursday 04 March 2010

The Web has changed Thursday 04 March 2010

Its about being social ... Thursday 04 March 2010

... i nt he dig ital a g e. .. Thursday 04 March 2010

... and increasingly in realtime. Thursday 04 March 2010

The social Web is not just about being shiny happy people ... Thursday 04 March 2010

Your clients are having conversations about you and the things that should matter to you Are you even part of that conversation? Thursday 04 March 2010

customers have new tools and a longer reach Thursday 04 March 2010

Thursday 04 March 2010

... and so on ... the network effect in social media Thursday 04 March 2010

Google joins the social Web in a big way Thursday 04 March 2010

You suck! ?! Thursday 04 March 2010

Social media = expression Thursday 04 March 2010

Freedom of expression can be liberating Thursday 04 March 2010

Do you have control over the conversation? Thursday 04 March 2010

09-f9-11-02-9d-74-e3-5b-d8-41-56-c5-63-56-88-c0 http://bit.ly/diggcodestory Thursday 04 March 2010

Getting the community involved Thursday 04 March 2010

... it can be a gamble ... Thursday 04 March 2010

Are your employees using ... Thursday 04 March 2010

You have to understand social media Sensitive information being disclosed? Thursday 04 March 2010

New(ish) buzzwords brandsquatting Cybersquatting (domain names) typosquatting Thursday 04 March 2010

Manage your content licensing process Thursday 04 March 2010

The problem is that © ≠ sharing Thursday 04 March 2010

There are a couple options Thursday 04 March 2010

Existing law • Bill of Rights (Chapter 32) • Consumer Protection Act • PAIA • ECT Act • RICA Thursday 04 March 2010

“POPIA” Thursday 04 March 2010

Informed consent! Thursday 04 March 2010

Categories of “personal information” Ordinary personal information versus special personal information. Thursday 04 March 2010

Data Protection • Ensure the personal information collected is “complete, not misleading, up to date and accurate”; • Secure integrity of personal information against risk of loss or damage; • Protect against unlawful or unauthorised access or processing; • Identify reasonably foreseeable internal and external risks; • Generally accepted infosec practices and procedures * Principle 6: draft POPIA Thursday 04 March 2010

Privacy policy Thursday 04 March 2010

When employees go astray Thursday 04 March 2010

Building on your success ... Thursday 04 March 2010

or building their own platforms with your tools Thursday 04 March 2010

Potential impact? Thursday 04 March 2010

Harness their passion Thursday 04 March 2010

Stay in the loop Thursday 04 March 2010

Remember its all about relationships Thursday 04 March 2010

Build better legal frameworks Thursday 04 March 2010

Terms of use Don’t forget details like jurisdiction, choice of law and ECT Act compliance webtechlaw.com/anatomy- website-terms-use Thursday 04 March 2010

Ongoing review to ensure terms address new developments Thursday 04 March 2010

Social media policy: framework and structure? Thursday 04 March 2010

Why? Thursday 04 March 2010

You can’t afford to shy away from the social Web anymore Thursday 04 March 2010

The little people are having a profound impact Thursday 04 March 2010

Wide range of tools and services Thursday 04 March 2010

Perspective Thursday 04 March 2010

Give your people direction Thursday 04 March 2010

Case study Thursday 04 March 2010

The Coca-Cola Company Thursday 04 March 2010

Suggestions ... Thursday 04 March 2010

Principles or guidelines Thursday 04 March 2010

Issue escalation How is policy governance handled? What are the communication channels? Where do you look for guidance? Thursday 04 March 2010

Keep it simple Thursday 04 March 2010

Consider all roles Thursday 04 March 2010

Co-ordinated approach Thursday 04 March 2010

http:// www.saidwot.com/ what-we-say/ Thursday 04 March 2010

Paul Jacobson Web and digital media lawyer paulj@jacobson.co.za webtechlaw.com facebook.webtechlaw.com @webtechlaw.com Thursday 04 March 2010

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Social Media Marketing Compliance

by saidWot on Mar 04, 2010

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Social Media Marketing Compliance — Presentation Transcript