Outline• A Quick Introduction to Online Reputation Management• Is this something you need?• Using ORM to prepare for your next social media campaign.• Measuring the success of your next campaign.• Learning from your past campaigns.
So how should you goabout a social media campaign then?(or any digital campaign for that matter)
Step 1: Listen Listen to what your audience is currently saying: What do they like? What don’t they like? What do they want from you? What gets them excited? How do they currently feel about you? Do they care at all?
Step 2: Learn Learn from what your audience is telling you. Take all these facts in. Use these facts for your current and future campaigns. Learn what complaints might come up and prepare yourself for this.
Step 3: Determine what you are trying to achieve Generate brand awareness Drive product sales Launch new products / services Retain customers / Grow your customer base Improve your online reputation
Step 4: Set your KPI’s Based on the money you are spending, what ROI are you trying to achieve? % sales increase % customer increase % improvement of your reputation % growth in loyal customers
Step 5: Launch the campaign Use all supporting channels available (don’t stick to one platform). Make sure every possible touch point with the audience is covered. (in a consistent manner and voice)
And most importantly Measure the campaign every step of the way and monitor the reaction from the audience! (you still have the opportunity now to make small changes)
Step 6: Monitor & Measure What’s the impact on your reputation? How is it impacting on your sentiment? Are people talking about it? Are people liking the campaign? Are there any crisis we need to be aware of?
What we recommend you measure Increase in reputation score. Increase in talkability High number of positive responses. Engagement with the brand. Use of those channels the brand has a presence on. Free advertising received. Achievement of the KPIs set.
So that you canReport back to all stakeholders on: The reach of the campaign The Rand Value generated Increase of loyal customers online Increase in talkability around the brand The key learnings from the campaign.
So make sure that you are notshooting in the dark with your next campaign!
How to get hold of us saidWotORM saidWot Online Reputation Management Tool South Africa: United States: Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403 Email: email@example.com Email: firstname.lastname@example.org Web: www.saidwot.com
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