saidWot and The Topsy Foundation team up
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saidWot and The Topsy Foundation team up

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  • This case study is a perfect example of the perfect collaboration between a busines and a non-profit. The Topsy Foundaiton (www.topsy.org.za) receives essential information regarding online reputation from the amazing saidWot team.
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    saidWot and The Topsy Foundation team up saidWot and The Topsy Foundation team up Presentation Transcript

    • Topsy Foundation Monitoring period: 21 June – 26 July 2011 CASE STUDY
    • In a time where people have little hope There are still a few Heroes
    • In general, the Topsy Foundation reaches a lot of people… In the monitoring period, Topsy was mentioned 79 times Online:58 of these mentions were on credible Websites 14 were on Social Media Platforms 4 on Blogs And 3 on News sites
    • DemographicsMajority of these mentions were on websites that target mainly women, between the ages of 18 and 34
    • SentimentAlthough majority of the mentions were Neutral, 25% were positive and nothing negative was said.
    • So what does this mean?On Average, 4 565 people saw the articles, social media and blog posts as well as news articles during the reporting period – Meaning that the average brand value for the period was R913.
    • What was it all about? Selinah23 Mentions were about the Selinah advertisement. • 7 Positive Sentiment • 16 Neutral • 16 Website Platforms • 5 Social • 2 Blog • Average Brand Brand Reach: R231 Reach • Cumulative Brand Reach: R5320
    • What was it all about? Celebrities for Charity11 Mentions were about the Celebrities for Charity campaign. • 5 Positive Sentiment • 6 Neutral • 5 Website Platforms • 4 Social • 2 News • Average Brand Brand Reach: R5 558 Reach • Cumulative Brand Reach: R61 143
    • What was it all about? Projects15 Mentions were about Projects, specifically the sewing project. • 2 Positive Sentiment • 13 Neutral • 10 Website Platforms • 3 Social • 2 Blog • Average Brand Brand Reach: R60 Reach • Cumulative Brand Reach: R907
    • Some of the Mentions
    • AppendixUseful Links• saidWot: www.saidwot.com• Twitter: www.twitter.com/saidwotorm /@saidwotorm• Topsy: http://www.topsy.org.za/saidWot Demo• Free saidWot ORM Tool demo account: www.saidwot.com/contact-usOther Case Studies• Case Studies: http://www.saidwot.com/about-saidwot/case-studies
    • Thank you.