Topsy Foundation     Monitoring period:   21 June – 26 July 2011  CASE STUDY
In a time where people have little hope     There are still a few Heroes
In general, the Topsy Foundation reaches             a lot of people…   In the monitoring period, Topsy was mentioned 79 t...
DemographicsMajority of these mentions were on websites that target mainly women,                    between the ages of 1...
SentimentAlthough majority of the mentions were Neutral, 25% were positive                 and nothing negative was said.
So what does this mean?On Average, 4 565 people saw the articles, social media and blog posts as           well as news ar...
What was it all about?                   Selinah23 Mentions were about the Selinah advertisement.                         ...
What was it all about?               Celebrities for Charity11 Mentions were about the Celebrities for Charity campaign.  ...
What was it all about?                          Projects15 Mentions were about Projects, specifically the sewing project. ...
Some of the Mentions
AppendixUseful Links• saidWot: www.saidwot.com• Twitter: www.twitter.com/saidwotorm /@saidwotorm• Topsy: http://www.topsy....
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saidWot and The Topsy Foundation team up

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  • This case study is a perfect example of the perfect collaboration between a busines and a non-profit. The Topsy Foundaiton (www.topsy.org.za) receives essential information regarding online reputation from the amazing saidWot team.
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saidWot and The Topsy Foundation team up

  1. 1. Topsy Foundation Monitoring period: 21 June – 26 July 2011 CASE STUDY
  2. 2. In a time where people have little hope There are still a few Heroes
  3. 3. In general, the Topsy Foundation reaches a lot of people… In the monitoring period, Topsy was mentioned 79 times Online:58 of these mentions were on credible Websites 14 were on Social Media Platforms 4 on Blogs And 3 on News sites
  4. 4. DemographicsMajority of these mentions were on websites that target mainly women, between the ages of 18 and 34
  5. 5. SentimentAlthough majority of the mentions were Neutral, 25% were positive and nothing negative was said.
  6. 6. So what does this mean?On Average, 4 565 people saw the articles, social media and blog posts as well as news articles during the reporting period – Meaning that the average brand value for the period was R913.
  7. 7. What was it all about? Selinah23 Mentions were about the Selinah advertisement. • 7 Positive Sentiment • 16 Neutral • 16 Website Platforms • 5 Social • 2 Blog • Average Brand Brand Reach: R231 Reach • Cumulative Brand Reach: R5320
  8. 8. What was it all about? Celebrities for Charity11 Mentions were about the Celebrities for Charity campaign. • 5 Positive Sentiment • 6 Neutral • 5 Website Platforms • 4 Social • 2 News • Average Brand Brand Reach: R5 558 Reach • Cumulative Brand Reach: R61 143
  9. 9. What was it all about? Projects15 Mentions were about Projects, specifically the sewing project. • 2 Positive Sentiment • 13 Neutral • 10 Website Platforms • 3 Social • 2 Blog • Average Brand Brand Reach: R60 Reach • Cumulative Brand Reach: R907
  10. 10. Some of the Mentions
  11. 11. AppendixUseful Links• saidWot: www.saidwot.com• Twitter: www.twitter.com/saidwotorm /@saidwotorm• Topsy: http://www.topsy.org.za/saidWot Demo• Free saidWot ORM Tool demo account: www.saidwot.com/contact-usOther Case Studies• Case Studies: http://www.saidwot.com/about-saidwot/case-studies
  12. 12. Thank you.

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