saidWot and The Topsy Foundation team upPresentation Transcript
Topsy Foundation Monitoring period: 21 June – 26 July 2011 CASE STUDY
In a time where people have little hope There are still a few Heroes
In general, the Topsy Foundation reaches a lot of people… In the monitoring period, Topsy was mentioned 79 times Online:58 of these mentions were on credible Websites 14 were on Social Media Platforms 4 on Blogs And 3 on News sites
DemographicsMajority of these mentions were on websites that target mainly women, between the ages of 18 and 34
SentimentAlthough majority of the mentions were Neutral, 25% were positive and nothing negative was said.
So what does this mean?On Average, 4 565 people saw the articles, social media and blog posts as well as news articles during the reporting period – Meaning that the average brand value for the period was R913.
What was it all about? Selinah23 Mentions were about the Selinah advertisement. • 7 Positive Sentiment • 16 Neutral • 16 Website Platforms • 5 Social • 2 Blog • Average Brand Brand Reach: R231 Reach • Cumulative Brand Reach: R5320
What was it all about? Celebrities for Charity11 Mentions were about the Celebrities for Charity campaign. • 5 Positive Sentiment • 6 Neutral • 5 Website Platforms • 4 Social • 2 News • Average Brand Brand Reach: R5 558 Reach • Cumulative Brand Reach: R61 143
What was it all about? Projects15 Mentions were about Projects, specifically the sewing project. • 2 Positive Sentiment • 13 Neutral • 10 Website Platforms • 3 Social • 2 Blog • Average Brand Brand Reach: R60 Reach • Cumulative Brand Reach: R907