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Mandela Day – 18 J ulyCase Study:Nelson Mandela proves he isstill a living legend as hisbirthday sets the digitallandscape...
Form alities         This case study is based on a sam ple of com m ents from all       over the world received from the 1...
Background                   Nelson Mandela born on the 1 8th July 1 91 8,         fought for dem ocracy and becam e the f...
Where did the conversation take place                              15 415                                         8       ...
What was said?
What was said?
Audience           60%                                          40%      A large percentage of the audience were wom en be...
StatisticsKeywords used by the audience:•#MandelaDay•#Madiba94•#MadibaMeans•#MandelaDayInFS•#Happy94•#HappyMandelaDay•#67m...
Cam paigns
#MandelaDay Activities
#MandelaDay Activities
A global Icon on his 94th birthday…
#MandelaStory     While listening to the BUZZ, this inspiring exam ple of the potential im pact of social m edia   done by...
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Mandela day 18 july

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Transcript of "Mandela day 18 july"

  1. 1. Mandela Day – 18 J ulyCase Study:Nelson Mandela proves he isstill a living legend as hisbirthday sets the digitallandscape alight.Author – Lerato Makofane
  2. 2. Form alities This case study is based on a sam ple of com m ents from all over the world received from the 18th and 19th of July relating to Nelson Mandela’ s birthday and Mandela Day. It is based on English com m ents from around the world, gathered via saidWot. If you would like us to do this for your brand or for som ething you are passionate about, please contact us on: www. saidwot.com|infosa@saidwot. com
  3. 3. Background Nelson Mandela born on the 1 8th July 1 91 8, fought for dem ocracy and becam e the first dem ocratic elected president for the Republic of South Africa.Today, 18th J uly, is com m em orated by giving 67 minutes of your tim e to m ake the world a better place,as Nelson Mandela spent 67 years trying to m ake the world a better place. “It is in your hands to make of our worl a better d one for al’ – Nel Mandel l son a
  4. 4. Where did the conversation take place 15 415 8 104 3
  5. 5. What was said?
  6. 6. What was said?
  7. 7. Audience 60% 40% A large percentage of the audience were wom en between the ages of 1 8 and 34
  8. 8. StatisticsKeywords used by the audience:•#MandelaDay•#Madiba94•#MadibaMeans•#MandelaDayInFS•#Happy94•#HappyMandelaDay•#67m inutes•#MadibaDay•#Mandela•#Hi5Madiba•BikersForMandelaDay•Nelson Mandela•Madiba•Tata•@ NelsonMandela
  9. 9. Cam paigns
  10. 10. #MandelaDay Activities
  11. 11. #MandelaDay Activities
  12. 12. A global Icon on his 94th birthday…
  13. 13. #MandelaStory While listening to the BUZZ, this inspiring exam ple of the potential im pact of social m edia done by @PrezenceDigital com plied the #MandelaStory, with the use of Social Media Graphics. http://www.youtube.com /watch?v= XXvuRFby8cc&feature= results_m ain&playnext= 1 &list= PL6ED
  14. 14. More Inform ation
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