Web platform to (build, manage and grow business on the web) compose and orchestrate services on a federated network

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Consider Amazon and their Elastic Compute Cloud, EC2, with their shopping mall platform over it, and the ability to allow shop owners to place their group of ‘services’ on top of the Mall platform - This is the IKEA store of software applications where one can compose an application software and then make it orchestrate over a federated network - consuming the service

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Web platform to (build, manage and grow business on the web) compose and orchestrate services on a federated network

  1. 1. A Service Aggregation and Orchestration Technology For telecommunication service providers EXECUTIVE PAPER SAIBAL DAS CHOWDHURY - Asia Strategy Partners Developed by
  2. 2. A new innovation in software technology that will unify the experiences of communication, collaboration and information processing into one A SMART WEB-TOOL TO BUILD, GROW AND MANAGE BUSINESS ONLINE Developed by
  3. 3. Inexplicable Trends and the future Connected Experience Environment WHY WE CARE ?  Game changers: Cloud Computing, SOA, SaaS, web 2.0  Players: Amazon, Google, Oracle, IBM, HP ….  Key focus : the enterprise  The problem:  No solution for the small business  Processes do not end at the edge of the cloud  The world does not live in a single cloud  White space / Vacuum  Big opportunity for broadband providers
  4. 4. Inconvenient Application Services THE PROBLEM & Other Technologically Advanced Company Size Adoption Rate Use of ERP Systems in UK Fortune 2000 95% Most of available business Countries Large: Over 1000 37.2% employees systems are not able to provide the scope and Small & Medium 6.5% dynamics - small businesses 10-50 employees 3.8% need. Derived from “Computerworld, UK” Dec, 14 2007 In the US, 75 per cent of businesses with a payroll have a headcount between 1 and 9 Insufficient Technology 1. Prohibitively expensive for small busineses APPLICATIONS 2. Inflexible and complex to use NETWORK 3. Requires specialists’ help in implementation 4. Long implementation cycle ACCESS Small businesses want software to adapt to their changing DEVICES needs, with easy interface; and they want it to be , “pay for what they use, how much they use.”
  5. 5. Building a business on the web – “web-housing” THE SOLUTION Patentable Invention Talk about your Select Functions Add attributes Register web site Add services Connect to business community network •Industry •Choose 2 to 3 •Add contents •Select site •Review •Update •Products suggested •Choose or name contents profile •Geography layouts manipulate •Configure •Add services •Join in the •Products •Choose page organization •Add market place functions attributes •Get it hosted processes •Create •Organization •Choose basic like color, •Add tasks digital agents •Values . . . form, options position etc Providing small businesses with a tool and a map to design, configure and build the business on the web will change rules of competition Service Composition Patentable Invention Providing businesses with a recipe and a guide book to compose application services and their interfaces, custom fit to their business needs will change the way enterprise applications are built and used
  6. 6. The addressable market A HUGE GLOBAL OPPORTUNITY A global scope and scale of business 2010 2011 2012 2013 2014 Number of new Geography company seat signup 1,789 7,922 33,309 94,731 222,783 Malaysia - 2010 Cumulate number of Singapore - 2010 Subscriber seat 1,789 9,711 43,020 137,751 360,534 Forecast No. of new consumer USA - 2010 Seat signup 3,493 16,693 65,035 192,127 368,885 India - 2012 Cumulate number of China - 2013 new Customers 3,493 20,186 85,222 277,349 646,234
  7. 7. Product differentiation and value PRODUCT DIFFERENTIATION & POSITIONING The ability to compose and orchestrate a service over a federated network creates a much higher “value/cost” ratio for the user Positioning Solution as a Service The IKEA of Businesses Software as a Service Application solutions Interactive Shared Managed Communication Key to our success lies in our product positioning. It Services Services Services will give us a comparative advantage over rivals and create asymmetry of motivation Access Services
  8. 8. MARKETING PLAN Go to Market model Geography A- P NA
  9. 9. Business Model BUSINESS AND REVENUE MODEL  Free web housing – pay for utilities  Existing client base to start  Licensing of technology platform  Telecom operators world-wide Revenue Streams  Advertising revenues  Licensing revenues  End user revenues  Subscription  Pay per use
  10. 10. Timelines CURRENT STATUS Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 INCREMENTAL DISCOVER DEFINE DEVELOP and TEST DEVELOPMENT Product Launch Product Launch (Web Builder, Office) Product Launch (Business Suite, e-services) (Enterprise Suite, SaaS) Current status Summary DISCOVER DEFINE DEVELOP LAUNCH • Surveys conducted • Product definitions Product definitions and designs completed Project costing and engineering completed • Secondary • Product research design & and analysis engineering done • Concept • Proof of Concept First product rollout in six moths architecture tested • Feasibility analysis LOI from a US-based service provider • Detailed project plan COMPLETED
  11. 11. INVESTMENT SCHEDULE Quarterly milestones and product development investment schedule Q1 Q2 Q3 Q4 Q5 Q6 Milestones • Requirement and UI • B2B Community • Genetic Algorithm • Limited ERP • More services on • Advancement of templates sign-off Portal with basic for Configuration Tool applications Mobile Configuration tool by • Meta-Data Engine collaboration services • Mobile Enablement • B2B and web • Developer Portal Self-Learning and CMS Design like Invitation, Blogs, • Service Layer collaboration Apps • Performance component • Configuration tool Polls, Wikis, Mails, Enhancement • Mobile Management Engine • Presentation technical design Messages etc. • Configurator and Enhancements • Business Community templates in library • Configuration Tool • External cloud Apps Presentation • Web / Video Portal • Transformation basic • Service Orchestration Enhancement Conferencing Enhancements Editor, Test Centre, implementation • New Services to • SIP / VOIP • Presentation Engine Dashboard etc • Integration with Service Catalogue • Performance enhancements • More B2B CMS Portal and • Integration with Management • Service Layer Virtualized Services Service Layer Billing & Charging • Performance and Enhancements and Security Testing Applications like ERP, CRM etc. • Developer Portal Total Cost $1,311,105.54 $1,360,031.52 $881,451.32 $898,734.68 $596,968.81 $774,166.20 (USD) People Cost $886,940.24 $896,310.76 $881,451.32 $898,734.68 $596,968.81 $774,166.20 Hardware $227,004.30 $254,535.76 $0.00 $0.00 $0.00 $0.00 S/W Bought- $197,161 $209,185 $0 $0 $0 $0 outs  The base product is completed in the first two quarters  The 3and 4 quarters are dedicated to feature/ functionality enhancements  5and 6 quarters are dedicated to performance enhancement, operations and support
  12. 12. Revenue and Profit Projections ECONOMICS FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014 RM RM RM RM RM Sales - Revenue 751,045 7,343,721 41,380,573 124,160,851 309,336,429 SME Kit 519,747 1,842,957 5,402,681 16,229,060 42,203,252 Biz Suite 166,220 2,227,772 12,865,826 40,060,729 102,840,585 Enterprise Suite S 0 916,958 11,027,425 33,534,495 83,624,327 Installation (Enterprise Suite) 0 1,069,455 7,194,798 20,461,972 48,121,023 Installation (Business Suite) 132,976 1,247,698 4,796,532 13,641,314 32,080,682 Long Tail Applications 15,552 38,880 93,312 233,280 466,560 20 New Product Profits Not included here Million RM 10 are the consumer and advertisement Profits revenues 0 Q3 Q1 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 -10
  13. 13. Technology Risk Commercialization Risk RISK ANALYSIS  Time to develop  Crossing the ‘chasm’  Initial attraction / early adoption  Ability to develop the code  Forecast error  Funding  Long term product value Sensitivity to Forecast Errors Forecast Error
  14. 14. A Service Aggregation and Orchestration Technology For telecommunication service providers THANK YOU! Developed by

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