Jürgen	
  Lauber	
  ,	
  Switzerland	
  	
  juergen.lauber@gmail.com	
  	
  	
  	
  10/20...
 	
  	
  	
  	
  	
  	
  	
  	
  Jürgen	
  Lauber	
  ,	
  Switzerland	
  	
  juergen.lauber@gmail.com	
  	
  	
  	
  10/20...
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Social media check XING LinkedIn for Communication

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Can I rely on these network to communicate with my contacts ?

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Social media check XING LinkedIn for Communication

  1. 1.                  Jürgen  Lauber  ,  Switzerland    juergen.lauber@gmail.com        10/2013     Sample  Test  –  XING  /  LinkedIn  penetration  in  CH/D         Management  Summary:   An  investigation  has  been  made  on  a  sample  of  276  persons  regarding  their   participation  on  business  networks  XING  and  LinkedIn.    The  sample  of  276   persons  consisted  of  three  different  profile  types.         The  target  of  the  investigation  was  to  find  out  what  role  these  two  business   networks  could  play  as  communication  channels  and  web  based  interaction   platform  with  known  business  contacts.     Results  for  LinkedIn   Only  14,1  %  of    the  investigated  sample  of  276  persons  could  be  found  on   Linkedin.    In  no    profile  groups  the    penetration  was  over  20%  .      Results  for  XING   Only  15.2%  of    the  investigated  sample  of  276  persons  could  be  found  on  XING.   In  one    profile  groups  the    penetration  was  over  30%.    These  were    Internet  savy   mid-­‐level  technical  managers.         Summary:     The  normal  manager  on  1st  and  2nd  level  of  companies  can  no  suffciently   reached  through  XING  and/or  Linkedin.      Around  70  %  oft  hem  is  just  not   present  there.      For  those  managers  E-­‐Mail  remains  the  only  chanel  to  ensure   communciation.     Only  the  group  of  persons  known  through  Webinar  participation    could  be   reached  sufficiently  through  comminication  via  Xing  and  LinkedIn.    The  rate  was   at  70%.      The  problem  of    this  group  ist  hat  20%  of  them  is  present  on  both   networks.         Profile  of   Contacts   Persons  in   Sample   Found  in   LinkedIn   Found  in   Xing   Found  in   both     Not  found     Management   Relations   MD/SVPs/VP   175   26   14,9%   20   11,4%   12   6,9%   117   66,9%   Technical   Webinar     56   11   19,60%   17   30,4%   11   19,6%   17   30,4%   Management     Small/Medium   Companies   VIP  Day   45   2   4,4%     5   11,1%     4   8,9%   34   75,5%   Total   276   39   14,13%   42   15,22%   27   9,78%   168   60,87%  
  2. 2.                  Jürgen  Lauber  ,  Switzerland    juergen.lauber@gmail.com        10/2013                                        

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