All About iPad Read Mobzilaa.com for latest news and updates on iPad / iPhone
There is a new star in town
Launch facts Almost 500,000 iPads sold in America during the first week(More than 85 million iPod Touch and iPhones sold worldwide) 9.7 inch touch screen(1024 x 768 resolution) Always on with at least 10 hours battery life while being used Nearly all existing iPhone apps work on the iPad, with 3,000 tablet specific apps already available and 1000s more under preparation
Controlling Device control API Over Bluetooth and Wifi Control Lighting, Heating, Plugs, … Remote PC Control & VNC TV
Where will tablets be used?
At Work Perfect in Meetings To Show a Presentations(with VGA cable) Quick document edits Approve documents Access files on Windows Server, SMB/AFP/NFS/FT/… Checking email, gmail, Me.com, … Fully compatible with Microsoft Exchange and ActiveSync
Home Lean Back Computing: online purchases, email, social networks, …
Out and about City Guide &Roadbooks Google Maps with POI Downloadable Museum Guides (Japan)
School / Universities
Always with you
What marketing opportunities are there for brands?
Display Advertising (iAds)
Social media marketing
Emotional full screen video advertising
Online Campaigns (NO FLASH!)
What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s Kindle?
Comparing Apples with… ?
It’s far more
Barriers & Myths… Barriers PenetrationiPad = an icon for a new generation of tablets Costinitial high cost makes it a (very nice) gadget but a gadget nonetheless Doubtersanti-hype reaction Planning & buying adsnew media format to be defined Myths No flashPerfectly compensated by HTML5 Reading and eye-soreNot the case Shared or personalMove from family device to personal device, like a mobile phone Location targetingExtra services through location based features
Will it live up to its promise?
What can Emakina offer to brands who want to go iPad?
What does the future hold
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