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“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT
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“A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT

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MIMIT COLLEGE, MALOUT

MIMIT COLLEGE, MALOUT

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  • 1. “A STUDY OF VARIOUS MOBILE OPERATORS PREFERRED BY COLLEGE STUDENTS” FOR FINAL RESEARCH PROJECT SUBMITTED TO MALOUT INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY, MALOUT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION BY SAHIL GROVER University Roll No. 1274253 Class Roll No. 825 UNDER THE GUIDANCE OF MR AMIT GARG (Assistant Professor) DEPARTMENT OF MANAGEMENT STUDIES MALOUT INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY, MALOUT, DISTRICT-SHRI MUKTSAR SAHIB -152107 YEAR 2013
  • 2. DECLARATION I declare that the project entitled “A Study of Various Mobile Operators Preferred by College Students” conducted at different colleges is a record of independent analysis work carried out by me during the academic year 2012-14 under the guidance of Assistant Professor Mr. Amit Garg. I also declare that this project is the result of my effort and has not been submitted to any other University or Institution for the award of any degree, or personal favor whatsoever. All the details and analysis provided in the report hold true to the best of my knowledge. Date: -------------------- Sahil Grover MBA 4th Semester MIMIT Malout
  • 3. CERTIFICATE OF ORIGINALITY This is to certify that the project report entitled “A Study of Various Mobile Operators Preferred by College Students” submitted by Mr Sahil Grover in partial fulfilment for the degree of Master of Business Administration is a bona fide piece of work carried out by her under my supervision and guidance. This is an original piece of work and has not been submitted in part or full for any degree or diploma in this or any other university/ institute. The assistance and help during the course has been fully acknowledged. Dated: Mr Amit Garg (Assistant Professor) Department Of Management Studies
  • 4. ACKNOWLEDGEMENT It gives me immense pleasure to phrase my whole hearted thanks and deep sense of gratitude to my esteemed guide Mr Amit Garg for her dexterous guidance, invaluable help, ever encouraging attitude and supervision throughout my study. I offer my heartiest appreciation to all my friends and other well-wishers for their ever willing cooperation, moral support rendering ungrudging assistance wherever and whenever needed and best for successfully taking the study. I wish them best in their life. I find no word to acknowledge in so formal manner the sacrifice, love, inspiration and help rendered by my parents to take up this study. Last but not least I am thankful to almighty for his blessings. All cannot be mentioned but none is forgotten. Sahil Grover
  • 5. TABLE OF CONTENTS S. NO. TOPIC PAGE NO. 1 TITLE I 2 DECLARATION II 3 CERTIFICATE OF ORIGINALITY III 4 ACKNOWLEDGEMENT IV 5 TABLE OF CONTENTS V 6 LIST OF FIGURES VI 7 LIST OF TABLES VII 8 CHAPTER-1 Telecom Industry In India (Introduction) History Of Indian Telecommunications Classification Of Telecommunication Services The Key Players In The Telecom Market In India Company Profile Introduction and Services of Airtel Introduction and Services of Reliance Introduction and Services of Tata Indicom Introduction and Services of BSNL Introduction and Services of Vodafone Essar Introduction and Services of Idea 1 1 2 3 4 4 6 8 10 12 16 9 CHAPTER-2 Review Of Literature Objectives Of The Study 19 21 10 CHAPTER-3 Research Methodology Sampling (Sampling Unit And Sampling Size) Limitations Of The Study 22 23 24 11 CHAPTER-4 Data Analysis And Interpretation 25 12 CHAPTER-5 Scope Of The Study Short Comes Of The Study Finding And Summary Suggestions & Recommendations 40 40 41 43 13 REFERENCES 44 14 APPENDIX Questionnaire 45
  • 6. LIST OF FIGURES S. NO. TOPIC FIGURE NO. PAGE NO. 1 Gender ratio of the respondents 4.1 25 2 Age ratio of the respondents 4.2 26 3 Residence of Respondents 4.3 27 4 Do you have any mobile Connection 4.4 28 5 Which service are you using 4.5 29 6 How many mobile connections do you have 4.6 30 7 Which Mobile connections are you currently using 4.7 31 8 Which would you prefer for business point of view 4.8 32 9 Are you satisfied with the services 4.9 33 10 Which companies provide better 3G services 4.10 34 11 Which facility attracts you most 4.11 35 12 Which advertisement media puts more impact on your buying decision 4.12 36 13 How much is your monthly expenses on mobile phones 4.13 37 14 From how long you are availing the services of this particular service provider 4.14 38 15 Would you like to change your current service provider in future 4.15 39
  • 7. LIST OF TABLES S. NO. TOPIC TABLE NO. PAGE NO. 1 Gender ratio of the respondents 4.1 25 2 Age ratio of the respondents 4.2 26 3 Residence of Respondents 4.3 27 4 Do you have any mobile Connection 4.4 28 5 Which service are you using 4.5 29 6 How many mobile connections do you have 4.6 30 7 Which Mobile connections are you currently using 4.7 31 8 Which would you prefer for business point of view 4.8 32 9 Are you satisfied with the services 4.9 33 10 Which companies provide better 3G services 4.10 34 11 Which facility attracts you most 4.11 35 12 Which advertisement media puts more impact on your buying decision 4.12 36 13 How much is your monthly expenses on mobile phones 4.13 37 14 From how long you are availing the services of this particular service provider 4.14 38 15 Would you like to change your current service provider in future 4.15 39
  • 8. CHAPTER - 1 INTRODUCTION TELECOM INDUSTRY IN INDIA: The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world. - Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by The growth in demand in countries like India and China. - India‘s mobile phone subscriber base is growing at a rate of 82.2%. - China is the biggest market in Asia Pacific with a subscriber base of 48% of the total Subscribers in Asia Pacific. Compared to that India’s share in Asia Pacific Mobile Phone Market is 6.4%. Considering the fact that India and China have almost comparable Populations, India’s low mobile penetration offers huge scope for growth. HISTORY OF INDIAN TELECOMMUNICATIONS: Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications.. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long- distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening
  • 9. up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand. CLASSIFICATION OF TELECOMMUNICATION SERVICES: 1. Basic services 2. Cellular services 3. Internet Service Provider (ISP) 1. There are five private service operators in each area, and an incumbent state operator. Almost 80% of the cellular subscriber base belongs to the pre-paid segment. 2. The DoT has allowed cellular companies to buy rivals within the same operating circle provided their combined market share did not exceed 67 per cent. Previously, they were only allowed to buy companies outside their circle. Growth Drivers: Opening up of international and domestic long distance telephony services are growth drivers in the industry. Cellular operators now get substantial revenue from these services, and compensate them for reduction in tariffs on air time, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand
  • 10. THE KEY PLAYERS IN THE TELECOM MARKET IN INDIA: 1. BSNL 2. Airtel 3. Vodafone 4. Reliance 5. Tata indicom 6. Idea Subscribers: Wireless subscribers crosses 200 million mark Tele density reaches 21.20% The total number of telephone subscribers has reached 241.02 million at the end of August 2007 as compared to 232.87 million in July 2007. The overall teledensity has increased to 21.20% in August 2007 as compared to 20.52% in July 2007. In the wireless segment, 8.31 million subscribers have been added in August 2007 while 8.06 million subscribers were added in July 2007. The total wireless subscribers (GSM, CDMA & WLL (F)) base reaches 201.29 million at the end of August 2007. The wire line segment subscriber base stood at 39.73 million with a decrease of 0.16 million at the end of August 2007. Circle wise wire line subscriber base of service providers is given at following chart...
  • 11. COMPANY PROFILE INTRODUCTION: “Bharti Airtel” formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators. With more than 60 million subscriptions as of 13th February 2008.[2] It offers its mobile services under the Airtel brand and is headed by Sunil Mittal. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. Airtel is the largest cellular service provider in India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology), Broadband & Telephone Services (Fixed line, Internet Connectivity (DSL) and Leased Line), Long Distance Services and Enterprise Services (Telecommunications Consulting for corporates). Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel. In April 2006 Bharti Global Limited was awarded a telecommunications license in Jersey in the Channel Islands by the local telecommunications regulator the JCRA. In September 2006 the Office of Utility Regulation in Guernsey awarded Guernsey Airtel with a mobile telecommunications license. In May 2007 Jersey Airtel and Guernsey Airtel announced the launch of a relationship with Vodafone for island mobile subscribers. In July 2007, Bharti Airtel signed an MoU with Nokia- Siemens for a 900 million dollar expansion of its mobile and fixed network.[3] In August 2007, the
  • 12. company announced it will be launching a customized version of Google search engine that will provide an 'array of services' to its broadband customers. SERVICES:  Mobile  Home Phones  Broadband & Internet  Email on the go  Calling Cards  Wireless Internet  digital TV  Data and IP Solutions  Voice Solutions  Conferencing  Internet card  Roaming  Audio Conferencing
  • 13. INTRODUCTION: A DREAM COME TRUE The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single- handedly built India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility.” It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fibre optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. Reliance Communications (formerly Reliance Infocomm), along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCOVL). According to National Stock Exchange data, Anil Ambani controls 66.75 per cent of the company, which accounts for more than 1.36 billion shares of the company.[1]Reliance Infocomm is an Indian telecommunications company. It is the flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. Reliance Infocomm is currently managed by Anil Dhirubhai Ambani. It uses CDMA2000 1x technology
  • 14. SERVICES:  Mobile : CDMA | GSM  Wireless Phone  Wireless Terminal  Roaming  Broad Net  Reliance Landline  Reliance Net connect  R World : CDMA | GSM  Audio Conferencing  Reliance PCO  Broadband  Business Broadband Internet  Video Conferencing
  • 15. INTRODUCTION: Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies, an Indian Conglomerate. It runs the brand name Tata Indicom in India in various telecom circles of India. The company forms part of the Tata Group's prescence in the Telecommunication Industry in India, along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile services in India, specifically in the state of Andhra Pradesh. In December 2002, the company acquired the erstwhile Hughes Telecom (India) Ltd. which was renamed Tata Teleservices (Maharashtra) Limited. In September 2007, Tata Indicom launched the Talk World plan, an International Long Distance Plan. Tata is the direct competitor with Reliance, both CDMA operators in India. The company provides unified telecommunication solutions including mobile, fixed wireless, fixed line and broadband. Other competitors are Vodafone, Airtel, Aircel, Idea, MTNL, and BSNL providing GSM based mobile telephony. The company was first in India to provide free intra network calling within city limits. They launched a unique scheme providing lifetime rental free connectivity on its mobile and fixed wireless for a one time charge. Tata Teleservices is part of the INR Rs. 119000 Crore (US$ 29 billion) Tata Group, that has over 87 companies, over 250,000 employees and more than 2.8 million shareholders. With a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence across the telecom value chain. Tata Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle.
  • 16. Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion mode. With the total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread across 20 circles that include Andhra Pradesh, Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and West Bengal. Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the deployment of a reliable, technologically advanced network.
  • 17. INTRODUCTION: Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector communications company in India. It is the India's largest telecommunication company with 25.14% market share as on December 31, 2007. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector companies in India. BSNL is India's oldest and largest Communication Service Provider (CSP). Currently BSNL has a customer base of 68.5 million (Basic & Mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on December 31, 2007 BSNL commanded a customer base of 31.7 million Wire line, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion. The company is planning an IPO with in 6 months to offload 10 % to public. Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India.
  • 18. BSNL SERVICES:  BSNL Landline  Phone Plus Service  New Telephone Connection  Permanent Connection  Concession In Rentals  Shift Of Telephone  Transfer Of Telephone  BSNL Mobile  Postpaid  Prepaid  GPRS/WAP/MMS  Demos  SMS & Bulk SMS  BSNL Wll  Internet Services  Network  Broadband  Wi-Fi  Dial Up Internet  SMS & Bulk SMS  BSNL Broadband
  • 19. VODAFONE ESSAR INTRODUCTION: Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology, offering voice and data services in 16 of the country's 23 license areas. Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India . Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology, offering voice and data services in 16 of the country's 23 license areas. OWNERSHIP: Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%. On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja Group, and Essar Group, which is the owner of the remaining 33%. The whole company was valued at USD 18.8 billion. The transaction closed on May 8, 2007.
  • 20. PREVIOUS BRANDS: In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity. The Company entered into agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007. The company used to be named Hutchison Essar, reflecting the name of its previous owner, Hutchison. However, the brand was marketed as Hutch. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group, the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007. On September 20, 2007 Hutch becomes Vodafone in one of the biggest brand transition exercises in recent times. Vodafone Essar is spending somewhere in the region of Rs 250 crores on this high-profile transition being unveiled today. Along with the transition, cheap cell phones have been launched in the Indian market under the Vodafone brand. There are plans to launch co-branded handsets sourced from global vendors as well. A popular daily quoted a Vodafone Essar director as saying that "the objective is to leverage Vodafone Group's global scale in bringing millions of low-cost handsets from across-the-world into India." While there is no revealing the prices of the low-cost Vodafone handsets, the industry is abuzz that prices might start at Rs 666, undercutting Reliance Communications' much-hyped 'Rang Barse' with cheap handsets beginning at Rs 777. Meanwhile, Vodafone Essar sources said there would be no discounts or subsidized handset offers -- rather handset-bundled schemes for customers. Incidentally, China's ZTE, which is looking to set-up a manufacturing unit in the country, is expected to provide several Vodafone handsets in India. Earlier this year, Vodafone penned a global low-cost handset procurement deal with ZTE.
  • 21. GROWTH OF HUTCHISON ESSAR (1992-2005): In 1992 Hutchison Whampoa and its Indian business partner established a company that in 1994 was awarded a licence to provide mobile telecommunications services in Mumbai (formerly Bombay) and launched commercial service as Hutchison Max in November 1995. Analjit Singh of Max still holds 12% in company. By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India's 23 licence areas and following the completion of the acquisition of BPL that number increased to 16. In 2006, it announced the acquisition of a company that held licence applications for the seven remaining licence areas. In a country growing as fast as India, a strategic and well managed business plan is critical to success. Initially, the company grew its business in the largest wireless markets in India - in cities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to establish a robust network, well known brand and large distribution network -all vital to long-term success in India. Then it also targeted business users and high-end post-paid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User ("ARPU") than its competitors. By adopting this focused growth plan, it was able to establish leading positions in India's largest markets providing the resources to expand its footprint nationwide. In February 2007, Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and interests) of approximately US$11.1 billion or HK$87 billion. 1992: Hutchison Whampoa and Max Group established Hutchison Max 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai
  • 22. 2003: Acquired AirCel Dig link (ADIL - Essar Subsidiary) which operated in Rajasthan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand 2004: Launched in three additional telecom circles of India namely 'Punjab', 'Uttar Pradesh West' and 'West Bengal' 2005: Acquired BPL, another mobile service provider in India 2008: Vodafone acquired Dish net Wireless, a service provider in Orissa and has successfully launched its services in the following circle. 2008: Vodafone launched the Apple iPhone 3G to be used on its 17 circle 2G network. Hutch was often praised for its award winning advertisements which all follow a clean, minimalist look. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places, with the tagline, wherever you go, our network follows. The simple yet powerful advertisement campaigns won it many admirers Services:  Mobile  Postpaid  Prepaid  Unified Messaging  GPRS/WAP/MMS  Demos  SMS & Bulk SMS  Dial Up Internet  Internet Services
  • 23. IDEA INTRODUCTION: IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE and the National Stock Exchange (NSE) in March 2007. Idea Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 36 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.
  • 24. HOLDING: Initially the Birla’s, the Tata’s and AT&T Wireless each held one-third equity in the company. But following AT&T Wireless' merger with Cingular Wireless in 2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by both the Tata’s and Birla’s at 16.45% each. Tata's foray into the cellular market with its own subsidiary, Tata Indicom, a CDMA-based mobile provider, cropped differences between the Tata’s and the Birla’s. This dual holding by the Tata’s also became a major reason for the delay in Idea being granted a license to operate in Mumbai. This was because as per Department of Telecom (DOT) license norms, one promoter could not have more than 10% stake in two companies operating in the same circle and Tata Indicom was already operating in Mumbai when Idea filed for its license. The Birla’s thus approached the DOT and sought its intervention, and the Tata’s replied by saying that they would exit Idea but only for a good price. On April 10, 2006, the Aditya Birla Group announced its acquisition of the 48.18% stake held by the Tata’s at Rs. 40.51 a share amounting to Rs. 44.06 billion. While 15% of the 48.14% stake was acquired by Aditya Birla Nuvo, a company in- charge of the Birla’s' new business initiatives, the remaining stake was acquired by Birla TMT holdings Private Ltd., an AV Birla family owned company. Currently, Birla Group holds 49.1% of the total shares of the company. Currently IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. A premium conglomerate, the Aditya Birla Group is a leader in swathe of products - viscose staple fibre, aluminum, cement, copper, carbon black, insulators, and garments. The Group has also made successful forays into financial services, telecom, software, BPO and retail sectors. Today, the Group is India's most diversified business house.
  • 25. SERVICES:  Prepaid Plans  Postpaid Plans  Idea Net Setter  Voice Services  Business Applications  GPRS Applications
  • 26. CHAPTER-2 REVIEW OF LITERATURE Chowdary (2002) has found the greatest developments in telecommunications and information technology in the past two to three decades are optical fibre transmission giving 6.4 terabits per second per fiber (there could be 400 fibers in one cable); repeated reuse of radio frequency spectrum for connecting communicating devices to network (GSM and CDMA technologies and cellular mobile telephone systems); electrification of all information (images, voice, text and data) and its digitization and formatting into packets for transmission; solid state storage of gigabits of information on a thumb nail size silicon chip; mini-sized satellite earth stations; and the Internet as the network for storage, transmission and exchange of information. All of these developments have led to the transformation of the traditional telecommunications network into an electronic, photonic transport system for information. Buerkler (2005) comparing prices for mobile services in India , this article aims to highlight marginal differences in regulations – besides other significant factors – which can result in totally different price developments. A holistic approach is used to explain the various drivers behind price developments. Besides costs (including licence fees), customer behaviours (summarized in demand elasticity), competitive behaviour (explained by the applied marketing mix) and termination fees (either as a price stabilizer – if not freezer – or as a relatively marginal cost component) represent the relevant drivers. The comparative study underlines the crucial role termination costs play in dynamic mobile markets – besides the usually stressed general cost levels and numbers of competitors.” Shankar (2005) has found technological modernization is increasingly viewed as a premeditated necessity in today's era of growth and prosperity for any country. Telecommunications has entered a new age of development with advanced technology and increased competition with established players. The technological advances in the telecommunication sector are associated with an uninterrupted growth of the mobile sector. The prime focus of the service providers is to create a loyal customer base by benchmarking their performances and retaining existing customers in order to benefit from their loyalty. The paper aims to address these issues. The results are insightful to the telecom policy planner as benchmark them in terms of their efficiency. It also identifies the inefficient service providers who can improve their efficiency by making the efficient providers as their role model... “
  • 27. Whalley (2008) investigate the technological and regulatory issues arising from the introduction of TV services on mobile handsets. The paper looks at the various technological solutions to the provision of mobile TV and records the progress to date of trials of these technologies. It also examines the regulatory framework in the EU and certain individual countries and analyses the effects of spectrum shortages. The paper finds that the existence of competing, incompatible technologies, the constraints on the availability of suitable spectrum, the issue of what content to broadcast and the difficulties of persuading customers to pay for it are holding back the widespread dissemination of mobile TV, but only on a temporary basis.” Raghavendran (2009) has examined that mobile banking offers to both banks and mobile carriers. Acknowledging the inherent difficulties of convergence between large and very different industries, it then explores the merits and shortcomings of existing partnership models and offers suggested best practices. Open-federated models – involving partnerships between large numbers of banks and mobile carriers to provide a shared platform for mobile-banking services – access the broadest customer base and minimize the costs of developing proprietary software and infrastructures. Even now, in the early years of mobile banking, there is a wealth of knowledge about partnership models to be gleaned from past success and failures. Forward-looking executive eyes know that successful navigation will require a map, and an in-depth look at the advantages and pitfalls of each existing model reveals a truer North.”
  • 28. OBJECTIVES OF THE STUDY The subject matter for this research Project is to study the student’s preference towards the various mobile service providers in Punjab. This project consists of different objectives. They are as follows:  To know which advertisement media puts more impact on the buying decision of students.  To study the student’s preference level associated with different mobile service providers.  To find out the students satisfaction towards the various service providers.
  • 29. CHAPTER 3 RESEARCH METHODOLOGY An attempt has been made in this chapter to explain the research process followed in the present study. It includes objectives of the study, research design, sample size, research technique and limitations of the study. RESEARCH PROCESS: Effective and efficient research involves a systematic adoption of the following steps, these are: 1. Defining the objectives & scope of the study 2. Developing the research plan 3. Collecting the information 4. Analysing the information 5. Presentation of the findings The above study was conducted on the following research pattern shown in the above five steps of research process. 1. Defining the Objectives of the Study: The subject matter for this research Project is to study the students preference towards the various mobile service providers in Punjab. This project consists of different objectives. They are as follows: 1. To know which advertisement media puts more impact on the buying decision of students. 2. To study the student’s preference level associated with different mobile service providers. 3. To find out the students satisfaction towards the various service providers. Scope of the Study: As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes,
  • 30. potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives. The scope of my study restricts itself to the analysis of students preferences, perception of different mobile service providers. 2. Developing the research Design: The research design covers the aspects relating to data sources, research approach, and research instruments, sampling plan and contact method.  Data Sources: The research plan can call for the collection of secondary data primary data or both. Secondary data are those which are collected for another purpose and already exist somewhere and whereby the primary data are gathered for specific purpose or for a specific research objective in the present study. The primary data are collected during the survey with the help of a questionnaire. On the basis of this primary data the analysis, interpretation and the finding of the study have been concluded and hence the primary objectives of the study are achieved. The secondary data were collected from the different periodicals, books and articles published in various magazines & journals viz. Business World, Business India, Business Today, Journal of Advertising Research, Journal of Marketing, Advertising and Marketing, etc.  Research Approach: The research approach used in this study was survey research.  Research Instruments: Research Instruments consisted of a questionnaire. The questionnaire was prepared keeping in view the objectives of the study. Questionnaire prepared mostly consists of closed ended questions with multiple-choice answers.  Prepared mostly consists of closed ended questions with multiple-choice answers.  Sampling Plan: The following are included in the sampling plan for the purpose of present study: a) Universe of sample: The sample has been taken from the universe of MIMIT College, Malout, D.A.V. College, Giddarbaha and Gure Nanak College, killianwali. b) Sampling unit: The sampling unit consists of different individual respondents of different genders, ages, and income groups from MIMIT College, Malout, D.A.V. College, Giddarbaha and Gure Nanak College, killianwali. c) Sample size: The sample size of the study is one hundred respondents. d) Sampling procedure and Method: Non- probabilistic convenient sampling technique has been used for the study. The respondents who were graduates or
  • 31. postgraduates were contacted for the survey. However, contact method used to contact the respondents was personal interview. 3. Collecting the Information: The data collection is the most expensive and the most prone to error. The data was collected through as interview of consumers through a non-disguised structured questionnaire. 4. Analysis the information (Data Analysis): The information collected from the survey was analysed using different statistical techniques and data interpretation techniques. The analysis techniques used in the present study are:  Factor analysis: This test has been applied on the statements pertaining to preference of the respondents towards various mobile operators. The main purpose of this test is to study the factors responsible for the attitude of the respondents towards the issue.  Weighted Average Score: This has been calculated to study the importance of the statement among the given set of statements. 5. Presentation of the findings: The findings have been presented in the succeeding chapters in lucid style to accomplish the objectives. LIMITATIONS OF THE STUDY: 1) Due to paucity of time, money and resources, the sample size is limited to one hundred respondents which may bring bias in the results. 2) The study is limited and the findings cannot be generalised. 3) The biasness on the part of the respondents may affect the findings and conclusions. 4) The questionnaire might be having some undetectable errors and limitations which may affect the results. 5) Lack of knowledge of the concept on the part of the respondents may also affect the findings and results of the study.
  • 32. CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION Table 4.1. Gender ratio of the respondents PARTICULARS NUMBER %AGE MALE 40 40% FEMALE 60 60% Chart No. 4.1 INTERPRETATION: The above pie chart show the respondents irrespective of their genders use mobile connection of various operator. The graphical representation of the table shows that out of 100 respondents 40 were male and 60 were female. Majority of my respondents are female that are 60% and male are 40%. The majority of female because she easily agree to fill my questionnaire but male are not, they give many excuses. Series1, MALE, 40, 40%Series1, FEMALE, 60, 60% Gender ratio of respondents
  • 33. Table 4.2. Age ratio of the respondents PARTICULARS NUMBER %AGE 10 to 20 40 40% 20 to 30 60 60% 30 to 40 0 0% 40 & Above 0 0% Chart No. 4.2 INTERPRETATION: The above pie chart show the respondents irrespective of their Age use mobile connection of various operator. The graphical representation of the table shows that out of 100 respondents 40 were 10 to 20 and 60 were 20 to 30. Majority of my respondents are 20 to 30 that are 60% and 10 to 20 are 40%. 40% 60% 0% 0% Age ratio of the respondents 10 tO 20 20 to 30 30 to 40 40 & Above
  • 34. Table 4.3. Residence of Respondents PARTICULARS NUMBER %AGE Urban 65 65% Rural 35 35% Chart No.4.3 INTERPRETATION: The above pie chart show the respondents are belong to Urban and Rural. The graphical representation of the table shows that out of 100 respondents 65 were Urban and 35 were Rural. 65% 35% Residence of respondents Urban Rural
  • 35. Table 4.4. Do you have any mobile Connection? PARTICULARS NUMBER %AGE Yes 100 100% No 0 0% Chart No. 4.4 INTERPRETATION: The above table shows 100% of my respondents have mobile one and above. I took only those people that have at least on connection, it is easy to take their view if they have mobile. So all my 100 respondent have mobile connections. Percentage of respondents that have mobile connection Yes No
  • 36. Table 4.5. Which service are you using? PARTICULARS NO. OF RESPONDENTS Prepaid 62 Postpaid 38 Chart No. 4.5 INTERPRETATION: The above pie chart show the percentage of respondents that use prepaid or postpaid services . in the above table show Out of 100 respondents 62 were using prepaid connections while 38 respondents were using postpaid connections. The respondents give me view about, why the use postpaid and prepaid service. In prepaid services it is easy to use service and no need to pay bill on bill counters, but in postpaid we use service unlimited no need to recharge. So the maximum numbers of people are used prepaid service. Series1, Prepaid, 62, 62% Series1, Postpaid, 38, 38% Service that used by respondents
  • 37. Table 4.6. How many mobile connections do you have? PARTICULARS NO. OF RESPONDENTS 1 81 2 19 3 0 Chart No. 4.6 INTERPRETATION: The above pie chart show every respondents have one or above mobile connections. Out of 100 respondents 81 have one connection 19 have two connection. To carry above one connection the respondents give me many reasons coverage ,roaming, internet, call charges, sms packs and other value added service that are different on various mobile operators Series1, 1, 1, 17% Series1, 2, 2, 33% Series1, 3, 3, 50% Percentage of connections of respondents
  • 38. Table 4.7. Which Mobile connections are you currently using? PARTICULARS NO.OF RESPONDENTS AIRTEL 52 VODAFONE 33 BSNL 6 IDEA 6 RELIANCE 2 TATA INDICOM 1 Chart. No. 4.7 INTERPRETATION: The above pie chart show maximum number of people are using airtel that are 52% due to good services like coverage , roaming ,internet call charges and other valuadded services.33% of respondents are using Vodafone due to low call charges and sms pack and good network coverage .6% are using BSNL due to low call charges ,low cost it is cheap mobile operator and good coverage.6% are using IDEA due to low cost and coverage .2% using reliance due to good cdma network,1% using tata indicom. Series1, AIRTEL, 52, 52% Series1, VODAFONE, 33, 33% Series1, BSNL, 6, 6% Series1, IDEA, 6, 6% Series1, RELIANCE, 2, 2% Series1, TATA INDICOM, 1, 1% Mobile operator that used by respondents AIRTEL VODAFONE BSNL IDEA RELIANCE TATA INDICOM
  • 39. Table 4.8. Which would you prefer for business point of view? PARTICULARS NO.OF RESPONDENTS AIRTEL 50 VODAFONE 35 BSNL 8 IDEA 7 RELIANCE 0 TATA INDICOM 0 Chart No.4.8 INTERPRETATION: The above pie chart show maximum number of Businessman is using airtel that are 50% and 35% of Businessman are using Vodafone. 8% are using BSNL and 7% are using IDEA due to low cost and coverage. 50% 35% 8% 7% prefer for business point of view Airtel Vodafone BSNL Idea
  • 40. Table 4.9. Are you satisfied with the services? PARTICULARS NUMBER Yes 79 No 21 Chart. No. 4.9 INTERPRETATION: The above table shows satisfaction of respondents, Out of 100 respondents 79 respondents were satisfied with the services of there particular service providers while only 21 were not satisfied. The unsatisfied respondents are suffering from low quality voice and high cost of connection maintenance, some suffering from busy network ,coverage etc. Series1, Yes, 79, 79% Series1, No, 21, 21% Satisfaction level of respondents
  • 41. Table 4.10. Which companies provide better 3G services? PARTICULARS NO.OF RESPONDENTS AIRTEL 25 VODAFONE 15 BSNL 0 IDEA 0 RELIANCE 10 TATA INDICOM 0 ANY OTHER( TATA DOCOMO) 50 Chart No. 4.10 INTERPRETATION: The above pie chart show maximum number of Respondents is choosing Any Other (TATA DOCOMO) that are 50% and 25% of Respondents are using Airtel. Last 15% are using Vodafone and 10% are using Reliance due to Good 3G services. 50% 25% 15% 10% companies provide better 3G services Any Other Airtel Vodafone Reliance
  • 42. Table 4.11. Which facility attracts you most? PARTICULARS NO. OF RESPONDENTS COVERAGE 60 CALL CHARGES 21 ROAMING CHARGES 2 G.P.R.S. 15 OTHERS 2 Chart. No. 4.11 INTERPRETATION: The above table show the facilities that are attract the respondents that are Out 100 respondents 60% respondents were attracted by the coverage facility that provide by all operator like airtel bsnl tata reliance idea vodafone, 21% by call charges that provide by bsnl tata and relience, 2% by roaming charges provide by tata bsnl reliance and airtel, 15% by G.P.R.S that provide by airtlel and spice while 2 were attracted by others. Series1, COVERAGE, 60, 60% Series1, CALL CHARGES , 21, 21% Series1, ROAMING CHARGES, 2, 2% Series1, G.P.R.S., 15, 15% Series1, OTHERS, 2, 2% Services that attract the respondents COVERAGE CALL CHARGES ROAMING CHARGES G.P.R.S. OTHERS
  • 43. Table 4.12. Which advertisement media puts more impact on your buying decision? PARTICULARS NO. OF RESPONDENTS T.V. 31 MAGAZINES 2 NEWSPAPERS 22 INTERNET 29 OTHERS 16 Chart No. 4.12 INTERPRETATION: The above pie chart show the impact of advertising media on buying decision of buyer, out of 100 ,31% people know about mobile operator and its new schemes ,29% people are get information through internet,22% people get information through newspaper ,2% of people from magazines and rest are from other print and non print media like radio , pamphlets etc Series1, T.V., 31, 31% Series1, MAGAZINES, 2, 2% Series1, NEWSPAPERS, 22, 22% Series1, INTERNET, 29, 29% Series1, OTHERS, 16, 16% Impact of media on buying decisions of respondents
  • 44. Table 4.13. How much is your monthly expenses on mobile phones? PARTICULARS NO. OF RESPONDENTS Less than 150 29 150-350 53 350-500 11 Above 500 7 Chart No. 4.13 INTERPRETATION: The above pie chart show the total monthly expense of respondent ,Out of 100 respondents most of the respondents monthly expenses were 150-350 that are 53% , 29% had monthly expenses of less than 150, 11% had 350-500 while only 7% were having monthly expenses of above 500. The table shows the monthly expense of respondents most of people are between 150-350. Series1, Less than 150, 29, 29% Series1, 150-350, 53, 53% Series1, 350-500, 11, 11% Series1, Above 500, 7, 7% Monthly expense of responents
  • 45. Table 4.14. From how long you are availing the services of this particular service provider? PARTICULARS NO. OF RESPONDENTS 1 year 31 2 years 47 3 years 17 More than 3 years 5 Chart No. 4.14 INTERPRETATION: The above table show from how many time the respondent use particular service provider, Out of 100 respondents 47% were availing the services of there particular service providers since 2 years, 31% since 1 year, 17% since 3 years while only 5% were availing the services from more than 3 years. In this table most of people that use service from two year is 47%.and less above three year are 5%. Series1, 1 year, 31, 31% Series1, 2 years, 47, 47% Series1, 3 years, 17, 17% Series1, More than 3 years, 5, 5% Time of availing the service by respondents 1 year 2 years 3 years More than 3 years
  • 46. Table 4.15. Would you like to change your current service provider in future? PARTICULARS No. OF RESPONDENTS Yes 22 No 78 Chart. No. 4.15 INTERPRETATION: In this table show the respondents preference to change their current service provider, Out of 100 respondents 78% did not want to change there current service providers while only 22% respondents want to change there current service providers. The change made by respondents due to many reason like call charges, coverage, network problem etc Series1, Yes, 22, 22% Series1, No, 78, 78% Percentage of respondents want to change their mobile opertor
  • 47. CHAPTER- 5 SCOPE OF THE STUDY As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives. The scope of my study restricts itself to the analysis of students preferences, perception of different mobile service providers. SHORT COMES OF THE STUDY 1) Due to paucity of time, money and resources, the sample size is limited to one hundred respondents which may bring bias in the results. 2) The study is limited and the findings cannot be generalised. 3) The biasness on the part of the respondents may affect the findings and conclusions. 4) The questionnaire might be having some undetectable errors and limitations which may affect the results. 5) Lack of knowledge of the concept on the part of the respondents may also affect the findings and results of the study.
  • 48. FINDING AND SUMMARY Findings Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone 100 of my respondents have mobile one and above. I took only those people that have at least on connection, it is easy to take their view if they have mobile. So all my 100 respondent have mobile connections. Every respondents have one or above mobile connections. Out of 100 respondents 81 have one connection 19 have two connection. To carry above one connection the respondents give me many reasons coverage ,roaming, internet, call charges, sms packs and other value added service that are different on various mobile operators Most of the students prefer prepaid connections than postpaid connections. Out of 100 respondents 62 were using prepaid connections while 38 respondents were using postpaid connections. The respondents give me view about, why the use post paid and prepaid service. In prepaid services it is easy to use service and no need to pay bill on bill counters, but in postpaid we use service unlimited no need to recharge . so the maximum number of people are used prepaid service. Most preferred cellular company amongst the students is airtel and the least preferred company is reliance maximum number of people are using airtel that are 5 due to good services like coverage , roaming ,internet call charges and other valuadded services.33 of respondents are using Vodafone due to low call charges and sms pack and good network coverage .6 are using BSNL due to low call charges ,low cost it is cheap mobile operator and good coverage.6 are using IDEA due to low cost and coverage .2 using reliance due to good cdma network,1 using tata indicom. Mostly the students are satisfied with the services provided by the different cellular companies, Out of 100 respondents 79 respondents were satisfied with the services of there particular service providers while only 21 were not satisfied. The unsatisfied respondents are suffering from low quality voice and high cost of connection maintenance, some suffering from busy network ,coverage etc. Maximum number of respondents were attracted towards the coverage facility and the least like the roaming services, facilities that are attract the respondents that are Out 100 respondents 60 respondents were attracted by the coverage facility that provide by all operator like airtel bsnl
  • 49. tata reliance idea vodafone, 21 by call charges that provide by bsnl tata and relience, 2 by roaming charges provide by tata bsnl reliance and airtel, 15 by G.P.R.S that provide by airtlel and spice while 2 were attracted by others. T.V. and internet are the best media advertisements that put more impact on the students buying decisions , the impact of advertising media on buying decision of buyer, out of 100 ,31 people know about mobile operator and its new schemes ,29 people are get information through internet,22 people get information through newspaper ,2 of people from magazines and rest are from other print and non print media like radio , pamphlets etc The monthly expense of maximum students was ranging from 150-300. Out of 100 respondents 47 were availing the services of there particular service providers since 2 years, 31 since 1 year, 17 since 3 years while only 5 were availing the services from more than 3 years. In this table most of people that use service from two year is 47.and less above three year are 5. Maximum number of students are loyal to there particular service providers and they were using there connections since 2 years. Out of 100 respondents 78 did not want to change there current service providers while only 22 respondents want to change there current service providers. The change made by respondents due to many reason like call charges, coverage, network problem etc Summary Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone. Most of the students prefer prepaid connections. Most preferred cellular company amongst the students is airtel and the least preferred company is reliance. T.V. and internet are the best media advertisements that put more impact on the students buying decisions. The preferred service provider is airtel that give many service and satisfy most to the student with their services.
  • 50. SUGGESTIONS & RECOMMENDATIONS  The students are most preferred Airtel due their good service like coverage roaming, internet packs, low call charges at night, sms packs ,ring tones ,caller tones ,downloading services(airtel live ) etc .that attract the student most . Other operator like Vodafone , Bsnl , Idea, Reliance , Indicom should give services like airtel to stay in market and compete the competitor.  To carry above one connection the respondents give me many reasons coverage ,roaming, internet, call charges, sms packs and other value added service that are different on various mobile operators. The operator should give all service on connection to face competition and stay in market.  The student are preferred to use prepaid service so operator should target prepaid service to student and give new service like roaming, internet packs, low call charges at night, sms packs ,ring tones ,caller tones ,downloading services and other value added service on prepaid connections.  The operators that give good services like Airtel that satisfy the student most. The students are satisfied when they get good service from operator .so all operators should give well services to satisfid the student.  The operator like Bsnl , Idea , Vodafone should increase their network coverage and low call cost service , gprs pack , sms pack like airtel . Than they attract the student most. Reliance recently starts their GSM service but it new no good service and not good coverage.  Tata indicom should start their GSM service like reliance and give good coverage and good service to the student and other customer.  The operator should give good services and attractive schemes to their loyal customers that availing the service from long time. These schemes increase the customer loyalty.  If the customer not satisfied with the service and want to change operator , contact with this customer and give him support and new attractive schemes to retain them and make them loyal customers.
  • 51. REFERENCES Journals and Books: Beri G C, 2000, Consumer Behaviour & Marketing Research, Himalaya Publishing House, 3rd. Edition. Buerkler Erich 2005, ‘comparing prices for mobile services in India”, European Business Review , vol .5 pp 65 Goswami Divakar, Raghavendran Satish 2009, ‘mobile banking’ Journal of Business Strategy , vol. 6, pp .36 Kothari C. R. , 2004 , Research Methodology , New Age International , second edition. Kotler Philip, Armstrong Gary, 2005, Principles of Marketing, Prentice Hall, 11th edition. Malhotra, N.K. (2005), Marketing Research: An Applied Orientation, Pearson Education, Inc, 4th Edition. Schiffman, Leon G. and Kanuk, Leslie Lazar (1995), Consumer Behaviour, Prentice Hall of India Pvt. Ltd., New Delhi. Whalley Jason, Curwen Peter 2005 , ‘The Technological And Regulatory Issues Arising From The Introduction Of TV Services On Mobile Handsets’ , European Business Review , vol-50 pp .56 Web Resources:  www.trai.gov.in  http://www.tataindicom.com  http://www.rcom.co.in  http://www.ideacellular.com  http://www.bsnl.co.in/about.htm  http://www.vodafone.in  http://www.airtel.co.in  http://www.ererald.com  http://www.indianmba.com  http://www.ibsrocks.com
  • 52. APPENDIX QUESTIONNAIRE FOR “A STUDY OF VARIOUS MOBILE OPERATORS PREFERED BY COLLEGE STUDENTS” NAME: MOBILE NUMBER: EMAIL ID: COLLEGE NAME: ADDRESS: 1. Gender ratio of the respondents Male Female 2. Age ratio of the respondents 10-20 30-40 20-30 40 & Above 3. Residence of respondents Urban Rural 4. Do you have any mobile Connection? Yes No 5. Which service are you using? Prepaid Postpaid Ask why? .................................................. 6. How many mobile connections do you have? 1 2 3 >3
  • 53. 7. Which Mobile connection are you currently using? Airtel Vodafone BSNL Idea Reliance Tata indicom Any Other 8. Which would you prefer for business point of view? Airtel Vodafone BSNL Idea Reliance Tata indicom Any Other 9. Are you satisfied with the services? Yes No If yes why? ………………………………………………………………………….. If no why? ........................................................................... 10. Which companies provide better 3G services? Airtel Vodafone BSNL Idea Reliance Tata indicom Any Other 11. Which facility attracts you most? Coverage Call charges Roaming facility G.P.R.S Others Specify………………………………………………………………
  • 54. 12. Which advertisement media puts more impact on your buying decision? T.V Magazines Newspapers Internet Others 13. How much is your monthly expenses on mobile phones? Less than 150 150-350 350-500 Above 500 14. From how long you are availing the services of this particular service provider? 1 year 2 years 3 years More than 3 years 15. Would you like to change your current service provider in future? Yes No If yes then why………………………………………………………………… STUDENT SIGNATURE: _____________________ I SAHIL GROVER, APPRECIATE YOUR HONEST FEEDBACK AND SINCERELY THANK YOU FOR PARTICIPATING IN THIS SURVEY.

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