Is for strategic advantage

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Is for strategic advantage

  1. 1. IS for Strategic advantage By:- Rahul singh and Sahil chauhan
  2. 2. Definition The strategic role of information systems involves using information technology to develop products, services, and capabilities that give a company strategic advantages over the competitive forces it faces in the global marketplace. This creates strategic information systems, information systems that support or shape the competitive position and strategies of an enterprise.
  3. 3. IS help organization Gain a competitive advantage Reduce a competitive disadvantage Meet other strategic enterprise objectives
  4. 4. CLASSIFICATION OF IS
  5. 5. Cont.. a firm can survive and succeed in the long run if it successfully develops strategies to confront five competitive forces that shape the structure of competition in its industry. These include: Rivalry of competitors within its industry Threat of new entrants Threat of substitutes Bargaining power of customers Bargaining power of suppliers
  6. 6. Strategies role to develop
  7. 7. Cont.. Differentiation Strategy Develop ways to differentiate products and services from competitors. Reduce the differentiation advantages of competitors.
  8. 8. Contd.. establish new business alliances find new ways of producing products/services find new ways of distributing products/services develop new products & services • enter new markets or marketing segments. Innovation Strategy
  9. 9. Cont.. Growth Strategies Significantly expand the company=capacity to produce goods and services. Expand into global markets Diversify into new products and services Integrate into related products and services
  10. 10. Contd.. Alliance Strategies Establish new business linkages and alliances with customers, suppliers, competitors, consultants and other companies (mergers, acquisitions, joint ventures, forming virtual companies, etc.).
  11. 11. Strategic Roles for Information Systems: Lower Costs Differentiate Innovate Promote Growth Develop Alliances Improve quality and efficiency Build an IT platform
  12. 12. Improving Business Processes: Dramatically cut costs Improve the quality and customer service Develop innovative products for new markets
  13. 13. Promoting Business Innovation Create new business opportunities Enable a firm to enter new markets Enable a firm to enter into new market segments of existing markets.
  14. 14. Breaking Business Barriers Break time barriers. Break geographic barriers. Break cost barriers. Break structural barriers.
  15. 15. Improving Business Quality Performance Reliability Durability Responsiveness Aesthetics
  16. 16. Thank u

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