Social Media Marketing Trends in India 2010 - 2011


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The Presentation talks about the Social Media Marketing Trends in India for the Year 2010 and also quotes some Social Media Predictions for the Year 2011.

The Year 2010 was a Year of Hits and Misses for the Social Media Industry in India. Also there are some Social Media Marketing Trends which we will be looking at in the Year 2011.

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Social Media Marketing Trends in India 2010 - 2011

  1. 1. Social Media Trends in India- 2010<br />
  2. 2. 2010 poised to be one of the biggest Years in the Social Media Scene in India where..<br />
  3. 3. There were a lot of HITS and some MISSES too..<br />
  4. 4. How about taking you through somehits<br />P.S. I like doing the GOOD part first and then bitch about stuff.. Don’t Mind !<br />
  5. 5. Social Media is a BIG DEAL nowadays<br />Love it or Hate it but YOU cannot really ignore it !<br />Its Around you because You are around it <br />We EAT, DRINK and LIVE Social Media<br />
  6. 6. People are talking & that too REAL Time<br />13.7 Million people Socially Active in India<br />EVERY SINGLE DAY!<br />They Chirp, Chat, Blog, Update, Share and do a lot more..<br />
  7. 7. Your Daily Social Media Workout<br /> Did You notice, this adds up to DAILY 2 hrs. of being active on Social Media<br />
  8. 8. You will know it first if you are a DUD<br /> Its all about how you talk to the people, otherwise You Know, It can get Worse !<br /> After all, no one wants to take CRAP..<br />
  9. 9. Branding is HAPPENING !<br />
  10. 10. Facebook is an Addiction<br />7 Million Users log on to<br />Every Single Day !<br />
  11. 11. Twitter Me / Facebook Meinstead of Call Me / Message Me<br />The Trend is changing from Traditional to Social<br /> Mobile Internet growing at 347% is also helping it<br />
  12. 12. Now Lets take on some Misses too!<br />
  13. 13. The Number GAME<br /> Everyone is pumping in money.. A Lot of Money<br /> Everyone wants to reach a Million people<br /> But no one know What the Hell will they do with the Million people<br />
  14. 14. Facebook/Twitter over other Social Networks<br /> The dependency of brands on FB/Twitter is harming the balance of the SocialEco System<br />
  15. 15. But still Brands are going for the Masses on Facebook<br />
  16. 16. We are Social but NOT with BRANDS<br /> We Love to Like, Tweet, Comment, Check In, Photo Tag, Blog but only within our Network<br /> Out of the 16 Million people on Facebook in India, a meager percentage of people interact with brands on a regular basis<br />
  17. 17. Barter Deals are ONLY working<br /> People follow a brand only for two reasons:<br />They just follow for the heck of it<br />They are getting something in return<br />“I love the brand” is not the reason..<br />
  18. 18. What if Facebook Shuts tomorrow?<br />Everyone is paying facebook to increase its own Page Views<br /> What if people loose interest in this Social Network? How will You measure your ROI then?<br />No Comments !<br />
  19. 19. So..?<br />
  20. 20. What about the hits and misses?<br />
  21. 21. Nothing really one can do, but look out for the Social Media Trends in 2011<br />
  22. 22. How about predicting how the year 2011 will be for the Social Media Space in India<br />
  23. 23. Privacy will be the CORE<br />Facebook will get more Orkutish Audience..<br /> Twitter will get more FacebookishAudience..<br /> So BEWARE !<br />
  24. 24. Entice - Excite - Entertain will be the 3 “E's”<br />P.S. Actually I didn't think that all 3 will start with “E” :-P<br />
  25. 25. Too much CLUTTER is on the Cards<br /> Try not to be different as everyone else is doing exactly the same.<br /> JUST KIDDING !<br />
  26. 26. Social Media will Monetize - Socially<br />The buying trend – Online as well as offline (via online) will definitely be on the rise..<br />Social Commerce will be KEY-<br />looking at the likes Groupon with<br />a price tag of $1 billion<br />
  27. 27. Credible Social Presence will be KEY<br /> From jobs to admissions, dating to breakups, alliances to mergers.. If anyone wants a testimonial, then they will look at your Blog, FB profile, Twitter handle, etc.<br /> So keep it as Realistic and Jazzy as possible :P<br />
  28. 28. Location ! Location ! Location !<br />Social Media Stalking will pick up soon.<br /> The number of people using Mobile Internet is Increasing day by day<br /> Soon you will see Discounts, Deals, Coupons on your way<br />
  29. 29. Social Gaming will get Bigger and Bigger <br /> The likes of Zynga have already made a mess of people’s free time..<br />Brands will delve more into the Social Gaming Business as it will give them the maximum Reach & Visibility<br />
  30. 30. How True !<br />
  31. 31. Now Lets get Social, Shall We?<br />Sahil Shah<br />Account Manager-<br />Mobile: +91-9819261250<br />Email:<br />