Social Media Marketing Trends in India 2010 - 2011

Social Media Trends in India- 2010

2010 poised to be one of the biggest Years in the Social Media Scene in India where..

There were a lot of HITS and some MISSES too..

How about taking you through somehits
P.S. I like doing the GOOD part first and then bitch about stuff.. Don’t Mind !

Social Media is a BIG DEAL nowadays
Love it or Hate it but YOU cannot really ignore it !
Its Around you because You are around it
We EAT, DRINK and LIVE Social Media

People are talking & that too REAL Time
13.7 Million people Socially Active in India
EVERY SINGLE DAY!
They Chirp, Chat, Blog, Update, Share and do a lot more..

Your Daily Social Media Workout
Did You notice, this adds up to DAILY 2 hrs. of being active on Social Media

You will know it first if you are a DUD
Its all about how you talk to the people, otherwise You Know, It can get Worse !
After all, no one wants to take CRAP..

Branding is HAPPENING !

Facebook is an Addiction
7 Million Users log on to facebook.com
Every Single Day !

Twitter Me / Facebook Meinstead of Call Me / Message Me
The Trend is changing from Traditional to Social
Mobile Internet growing at 347% is also helping it

Now Lets take on some Misses too!

The Number GAME
Everyone is pumping in money.. A Lot of Money
Everyone wants to reach a Million people
But no one know What the Hell will they do with the Million people

Facebook/Twitter over other Social Networks
The dependency of brands on FB/Twitter is harming the balance of the SocialEco System

But still Brands are going for the Masses on Facebook

We are Social but NOT with BRANDS
We Love to Like, Tweet, Comment, Check In, Photo Tag, Blog but only within our Network
Out of the 16 Million people on Facebook in India, a meager percentage of people interact with brands on a regular basis

Barter Deals are ONLY working
People follow a brand only for two reasons:
They just follow for the heck of it
They are getting something in return
“I love the brand” is not the reason..

What if Facebook Shuts tomorrow?
Everyone is paying facebook to increase its own Page Views
What if people loose interest in this Social Network? How will You measure your ROI then?
No Comments !

What about the hits and misses?

Nothing really one can do, but look out for the Social Media Trends in 2011

How about predicting how the year 2011 will be for the Social Media Space in India

Privacy will be the CORE
Facebook will get more Orkutish Audience..
Twitter will get more FacebookishAudience..
So BEWARE !

Entice - Excite - Entertain will be the 3 “E's”
P.S. Actually I didn't think that all 3 will start with “E” :-P

Too much CLUTTER is on the Cards
Try not to be different as everyone else is doing exactly the same.
JUST KIDDING !

Social Media will Monetize - Socially
The buying trend – Online as well as offline (via online) will definitely be on the rise..
Social Commerce will be KEY-
looking at the likes Groupon with
a price tag of $1 billion

Credible Social Presence will be KEY
From jobs to admissions, dating to breakups, alliances to mergers.. If anyone wants a testimonial, then they will look at your Blog, FB profile, Twitter handle, etc.
So keep it as Realistic and Jazzy as possible :P

Location ! Location ! Location !
Social Media Stalking will pick up soon.
The number of people using Mobile Internet is Increasing day by day
Soon you will see Discounts, Deals, Coupons on your way

Social Gaming will get Bigger and Bigger
The likes of Zynga have already made a mess of people’s free time..
Brands will delve more into the Social Gaming Business as it will give them the maximum Reach & Visibility

How True !

Now Lets get Social, Shall We?
Sahil Shah
Account Manager- WATConsult.com
Mobile: +91-9819261250
Email: sahil@watconsult.com

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Social Media Marketing Trends in India 2010 - 2011

by Sahil Shah on Dec 05, 2010

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Social Media Marketing Trends in India 2010 - 2011 — Presentation Transcript