Internet, Mobile & Social in India 2011: Trends & Insights
by Sahil Shah
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The Revolution that Indian Internet, Mobile & Social Space is witnessing. ...
The Revolution that Indian Internet, Mobile & Social Space is witnessing.
A quick visual with interesting facts about how trends are changing in the digital space in India
Excerpts:
1.2 billion people in India
The 9th largest economy in the world, with $1.7 trillion GDP
600 million people below the age of 25
250 million in the consuming class — these are the folks that buy e-commerce
900 million mobile accounts, with 600 million unique mobile subscribers (many people have more than one account)
30 million PCs — it’ll be a mobile broadband world
Average revenue per user (ARPU) is $3
100 million Internet users, and 120 million Internet users by the end of 2011
By 2015 there will be 300 million to 400 million Internet users
There are 50 million mobile data subscribers out of which 5 million access Internet only on the phone
In 2010/2011 e-commerce emerged as a $7 billion market, with $6 billion of that going to online travel
By 2015 the e-commerce market is expected to be $40 billion
15 million 3G mobile subscribers
Broadband is 250 kbps to 500 kpbs fixed line
The use of smart phones will grow 52 percent CAGR
There are 41 million Facebook users
Google Plus use is bigger than Twitter's usage
23 million unique users on YouTube India
There will be $1.3 trillion in online ad spend in 2011
70 percent of non-travel e-commerce is on “cash on delivery” basis
This cash on delivery market has a 30 percent return rate
Web 1.0 and 2.0 are happening at the same time in India
This is the phenomenon that India's Mobile, Internet & Social is.
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