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IMConfuzed.com - Colleges and careers 2.0

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My startup ,its about colleges and careers networking, find complete information on the college you want to join.

My startup ,its about colleges and careers networking, find complete information on the college you want to join.

Published in: Business, Education

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Transcript

  • 1. IMConfuzed.com The complete answer to your watz, wenz n howz
  • 2. NEED
    • 91 Lakh college applicants/year
    • No portal –organized information/college search engine
    • Students no clear prior knowledge of the course/college to take up
    • Colleges –seats not filled.
  • 3. WATZ IMConfuzed.com
    • Information on 18000 colleges
    • Web 2.0 platform-users write, students decide
    • Forume d’discussion and students corner
    • Customized college home pages
    • College comparison, hostels, placements, hangouts ;everything about a college
  • 4. Traffic India analysis
    • The IAMAI -37m internet users in India September 2006.This is expected to grow to 42m by March 2007 and 52m by March 2008.
    • Internet user growth rate  40% per year.
  • 5. Revenue Model
    • Banner ads targeting 16-25 age grp.
    • Lead generation model
    • Affiliate marketing colleges seats not filled
    • Possible sellout to a media firm
    • Mobile Alerts-mobile marketing
  • 6. Marketing strategy-Traffic Optimization
    • SEO(search Engine optimization)
    • Press
    • Email marketing
    • Social media marketing
    • SEM’s ,Social Media optimization
  • 7. Why IMC’s win-win
    • Web 2.0 platform clubbed social networking
    • Reliable ,complete , easy to use information
    • Competition b/w colleges- effective content
    • College notice board-maximum event publicity
    • Alumni business networking
  • 8. Team
    • Kunal Singla
    • Sahil Chalana
    • Kartik Gupta
    • Sankalp Kathuria
    • Arvind Gulati
    • Nitesh Singh