Traditional trade shows are not convenient for designers. In most cases the traditional trade shows are cost prohibitive and to not guarantee qualified buyers. FashionPeddler.com can be a convenient and cost effective for designers.
Value Proposition Buyer
Convenient access 24-7 out of their home
Privy to unique designs
Trade shows limit buying to a few specific days and drastically cut margins on any sales generated. Also buyers need a way to discover new designers to stay ahead of fashion trends.
The implementation of the MarCom plan builds on small strategic gains to increase WOM (word of mouth) and brand awareness.
SEO - retain the services of an established well qualified SEO firm
Paid Digital Strategy – Research and identify paid digital media placements, niche media sites, non-traditional placements arranged through partnerships and non-traditional partnerships are arranged and media placements are bought
E-mail marketing – Retain the service of an e-mail marketing service to incorporate Opt-In e-mail marketing
SEO $3,000 Paid Digital Media $21,000 Affiliate marketing $5,000 E-mail marketing $7,000 Video $4,000 Website development: video added to designer pages, blog and community link, newsletter, updates to content $10,000 Total $50,000