Cultural Diversity in Marketing
Sahar Consulting
Prepared for Blog Talk Radio
August 2009
Brief about the points to be discussed in
the interview
8/26/2009 Cultural Diversity and Marketing -
www.SaharConsulting.com

Points to be discussed in the interview
• What is Marketing
• What is Global Marketing and globalization
• What is Diversity
• What is Cross-Cultural border diversity
• Culture diversity impact on Marketing
• Why does Culture Diversity affect Marketing
• Factors affecting Global Marketing
• How can our marketing succeed in different cultural
environments
• Why is marketing in international markets important
• How to communicate the proper marketing mix
message across cultural differences to gain market
shares
8/26/2009 Cultural Diversity and Marketing -
www.SaharConsulting.com

Marketing Cultural mishaps examples
• Walmart in Germany
• IKEA a Swedish company naming a new desk in the US
• Honda and their “FITTA” vehicles in the Nordic countries
• Toyota and their MR2 in the French markets
• Reebok and their “Incubus” shoes for women in the US
• American Motors and “Matador” car in Puerto Rico
• P&G in Japan advertising a new soap
• Bechtel in New Guinea
• Mountain Bell phone Company in Saudia Arabia
• Ford and their “NOVA” cars in the Latin markets
• Parker pens marketing in Mexico
• Coca-Cola advertising in China
• Pepsi advertising in in China
8/26/2009 Cultural Diversity and Marketing -
www.SaharConsulting.com

Cultural Diversity and Marketing
• The presentation will shed light on the importance of
Cultural awareness and cross- cultural effects on either the
success or failure of marketing campaigns.
• Even big corporations didn’t escape tasting the failure of
their marketing efforts in different territories as the proper
homework was not done properly
• As we live in a different changing world today due to:
New markets, global initiatives, acquisitions, etc…
• Need for training & learning about cultural diversities
becomes crucial to our marketing efforts
8/26/2009 Cultural Diversity and Marketing -
www.SaharConsulting.com

Prepared by Sahar Andrade
Sahar Consulting
www.saharconsulting.com
White paper will be posted on our website
8/26/2009 Cultural Diversity and Marketing -
www.SaharConsulting.com