PK4 Software Technologies                                                           For Details, Contact: Sahana Bose#31, ...
Integrated E-Marketing now in Impel                                                      Page 2Mr. Narasimhan (Kishore) Ma...
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Impel launches integrated E-mail Campaigns.

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Bangalore-based Software-as-a-Service (SaaS) CRM company,
PK4 Software Technologies, today announced the launch of integrated E-mail Marketing module in its
flagship product, Impel CRM. Because the E-mail Marketing module is integrated within the larger
confines of the overall CRM product, Impel CRM gives customers the ability to track the efficacy of a
campaign down to actual sales.

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Impel launches integrated E-mail Campaigns.

  1. 1. PK4 Software Technologies For Details, Contact: Sahana Bose#31, Kempapura, Hebbal Phone +91-80-3008-0000Bangalore 560024, INDIA sahana@impelcrm.inPhone +91-80-3008-0000Fax +91-80-3008-2006www.ImpelCRM.in Impel Press Release Impel launches integrated E-mail Campaigns. Start with a campaign; end with sales and everything in between! Bangalore, India, March 31th, 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM company, PK4 Software Technologies, today announced the launch of integrated E-mail Marketing module in its flagship product, Impel CRM. Because the E-mail Marketing module is integrated within the larger confines of the overall CRM product, Impel CRM gives customers the ability to track the efficacy of a campaign down to actual sales. The E-mail Marketing module gives Impel customers a smart and simple way to create, execute and track marketing campaigns. But more importantly, it enables users to segment business contacts to send personalized and tailored email messages rather than sending “one size fits all” mass emails. Email marketing is amongst the least expensive and most impactful methods of reaching out to core audience to generate leads and nurture opportunities. Impel gives users the ability to use the power of e-mail very effectively and easily. Impel’s Email marketing module is designed to sync everything from opportunities to marketing campaigns to responses - all in one integrated CRM system. You can segment your contacts much more intelligently using Impel’s powerful Adhoc reporting engine to reach exactly the target market that you are looking for. Impel’s insightful campaign analytics enables you to track critical elements such as email opens, click-throughs, and undeliverables to refine and effectively plan future campaigns.
  2. 2. Integrated E-Marketing now in Impel Page 2Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said “We are giving our customers thepower to analyze the true performance of a campaign because everything from the campaign down tosales is available in a completely integrated manner. We give you the ability to spend more timeoptimizing your marketing strategy and less time on building and executing campaigns. Now you cananswer strategic questions such as if a campaign worked better in the North as opposed to the South,if a particular message resonated with customers in the West. Our goal is to give customers the toolsto sell more in the most effective manner possible” says Mr. Mandyam.About PK4.PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put theircustomers at the center of their business. Impel CRM helps sales and support executives spend moretime with customers and less on administrative work. Impel CRM helps companies increase revenuesand maximize profits by improving sales productivity, marketing efficiency and customer service. ImpelCRM is used by sales, marketing and customer service teams across a variety of industries rangingfrom SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click onthe Free Trial button on www.impelcrm.in and start using Impel – now! *****

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