Consumer Marketing using Impel CRM

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With Impel CRM, we are proud to present the world’s first
and complete End-to-End (E2E) Consumer Marketing solution, integrating SMS campaigns, email campaigns,
call centers, geo-coded prospect locations and dealer store locators. Our fully integrated
offline/online campaign mechanism provides a seamless path-to-purchase – all that it needs is your
innovative marketing
Call us NOW and see how you
can improve lead generation
and increase

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Consumer Marketing using Impel CRM

  1. 1. PK4SoftwareTechnologiesPvt.Ltd. No.37,Kempapura,Hebbal,Bangalore560024 Phone:+91-80-3008-0000 info@impelcrm.in www.impelcrm.in Outboundcontact withprospectgroup Advertising,SMS fromImpeletc.. Prospect response Prospectsends SMStoshortcode Prospectlocation identification Callcenterpersoncalls prospect,identifieslocation viaGooglemap Prospectvisitsdealer Prospectseesproduct(s) decidestobuy Dealerreports sale DealersendsSMSto Impelwithdetails ofpurchase,tocreate orderandclaim ccredit Prospect-dealer connect ProspectgetSMSwith detailsofclosestdealer, Dealergetsprospectinfo Usermanagesprocess Usersgetscompletevisibility toprocess,stages,numbers, etc.inImpel mpel MarketingProgramSetup Impelusersetsupnew marketingprogram IMPEL 1 2 3 4 5 6 7 8 CRMEnd-to-EndMarketing Inthistougheconomy,bringingintherightprospectsandtrackingthemthroughtocloseofsaleis absolutelyessential.You’reprobablydoingsomeofthisalready–usingSMSproviders,emailmarket- ers,adagenciesandaslewofotherservices.WithImpelCRM,weareproudtopresenttheworld’sfirst andcompleteEnd-to-End(E2E)ConsumerMarketingsolution,integratingSMScampaigns,emailcam- paigns,callcenters,geo-codedprospectlocationsanddealerstorelocators.Ourfullyintegrated offline/onlinecampaignmechanismprovidesaseamlesspath-to-purchase–allthatitneedsisyour innovativemarketing CallusNOWandseehowyou canimproveleadgeneration andincreasesales. QualifiedProspectsaredifficulttoreach PrintandTVadvertisingreachishardtoquantify Reachqualifiedprospectseasilyandone-on-one SMSande-mailmarketingworks Keepdealershappywithhighqualityleads KeepprospectshappywithspecialSMSand e-mailoffers Manageallcustomerinformationinone centralizedrepositoryforquickresponseto customers Completelytrackcampaigneffectiveness OurOnDemandmodelmeansthatyoufocuson yourbusiness,whilewetakecareofallthe infrastructure,software Dealersarelookingtoprincipalstoprovidehigh qualityleads Trackingofprospectsfromleadtosaleisalmost impossible Challenges: Benefits:
  2. 2. SimplyEffective Pleaseenterthecity PleaseentertheareaChennai Ambattur www.impelcrm.in Phone:+91-80-3008-0000 mpel IMPELASeamlessPath-to-Purchase CRME2EConsumerMarketing WhyImpelE2EConsumerMarketing? AssignDealer doess/herespondtoSMS,e-mailorphonecallsbetter? Doesoneproductinteresthim/hermorethananother? WithImpel’sintegratedapproachandaccesstoconsumer info,youropportunitiesforcross-sellingimprovegreatly. Moresaleswithlesscost–themantraforsuccess. Marketforsales,notjustforresponse WWithImpel’sSMS-basedorderingmechanism,youcan includedealersinthepicture.Theycannowreportsales basedonspecificcampaignsdirectlytoImpel,viaa simpleSMSmessage.Andthattellsyounotjusthow manypeoplerespondedtoacampaignbuthowmany actuallyboughtsomething,whattheyboughtand where.Thistakesmarketingfromtherealmoftheoppor- tunitunitytotherealmofthesale. Everythingyouwanttoknow Impel’sE2EConsumerMarketinghelpsyoutrackthe executionandsuccessofyouroutboundprogram at everytouch-point.Forexample,whatsalesdidyou generate from a campaign in Delhivs.the same campaigninBangalore?Whichdealersbenefitedfrom which campaign?Everysinglestep isautomatically trackedandreportedon,foryoutooptimizecampaigns andandfocusonsuccess. WheredoesImpelCRM’sE2EConsumerMarketingprogramfitinandhowdoesitmakeadifference? Error-freeandup-to-date IImpelgivesyoutheabilitytosendoutSMSs/e-mailsand otherdirectmaildirectlyfromonesystem.Notonlydoyou haveallyourconsumerinteractionsinonerepository,you saveontheaggravationoftransferringdatabetween systemsandtheerrorsandlossesthatcreepin.Thebest mobilenumberlistsguarantee70%to80%deliveryand onlysomeprovidersgiveyouerrorlists.WithImpel,since bothbothoutboundSMSanderror-trackingisinoneplace, numbersofnon-deliveredSMSsareautomaticallytagged. Instantfeedbackformid-coursecorrections WithImpel,youhavetheadvantagethatallcampaignsare sentoutdirectlyfrom thesystem andcanbetracked instantaneously.Say,yousendout5000messagestopros- pects;immediately,youknowwhatnumbershavefailed; moreimportantly,short-coderesponsesstartcominginto Impelimmediatelyastheyflow.Soyoucanchoosetoroll outyourcampaigntosmallergroups,testresponse- countsand immediatelytweakcampaignsforbetter impact.Thisgivesyoureal-timemarketinginthebest possiblemanner. Everythinginoneplace–thinkofthepossibilities! Impelgivesyoucompleteinformationoneverysingle prospectinteraction,beitSMS,phoneoremail.Thisisa powerfulmodeltobuildafullprofileofyoucustomer–

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