Your 2012 Technology To Do List

2012 Technology To Do List Stefanie A. Hahn www.StefanieHahn.net #TP11 @sahahn

Challenge Yourself in 2012Will this year be the year you embrace thecloud? Break-up with your BlackBerry? Actuallyback-up your system?Will you make your sites mobile-friendly?Engage in a meaningful way on Facebook andTwitter? Do video better?Will you take your technology to the next level? Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Get Excited About the PossibilitiesToday my goal is to excite and challenge you.I want you to be great! I want you to try orre-try and do these things better than everbefore. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

7 Things – Easy PeasyYOUR 2012 TO DO LIST Stefanie A. Hahn | www.StefanieHahn.net | December 2011

The List (The Challenge)1. Go paperless2. Be mobile-friendly3. Get engaged4. Stop paying for that …5. Kill it with video! (in a good way)6. Have a crash plan7. Handle your reputation matters Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Embrace the CloudGO PAPER-LESS Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Google DocsHands down the fastest and easiest way tocut some paper out of your life right away! Iuse Google Docs for everything – personal,YPN, company, all of it – with easy uploadand creation, live collaboration and simplesharing … this FREE tool is a must in 2012.Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Google DocsStefanie A. Hahn | www.StefanieHahn.net | December 2011

Cam Scanner AppThe Cam Scanner app (Android & Apple) –will let you digitize anything you can take aphoto of … whiteboard, napkin, receipt,business cards, etc.- Capture the image- Crop/adjust (automatically)- Create a PDF- Save to Dropbox, Box.net, Google Docs Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Cam Scanner AppStefanie A. Hahn | www.StefanieHahn.net | December 2011

Electronic SignaturesElectronic Signatures are so much easier than runningaround! Save paper, gas and time! Check out theNAR whitepaper on e-signatures: bit.ly/nar_esign Some of our forms programs have built-in options (ZipForms > Digital Ink) that charges a per transaction fee (rather than a monthly fee). http://www.docusign.com/industries/real-estate Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Loading … loading … loadingBE MOBILE-FRIENDLY Stefanie A. Hahn | www.StefanieHahn.net | December 2011

A Few StatsToday, in the U.S. over 90% of mobile phonesubscribers have an internet-ready phone.Many mobile-web users (as many as 25%) rarely accessthe internet any other way! On Device Research via MobiThinkingMore than 70% of smartphone users that see TV, pressor an online ad will do a mobile search for moreinformation. Google/Kelsey Stefanie A. Hahn | www.StefanieHahn.net | December 2011

What Does it Mean to Be Mobile Friendly? Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Getting ThereIf you are not “in charge” of your own website, ASKabout a mobile option.If you want to try this on your own …http://www.google.com/gwt/n Type in the URL to mobilize Click Go Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Getting There Whoa! That’s a long link and a bit of a hot mess. No worries. Shorten that link and share (try goo.gl)!Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Goo.gl > Link ShortenerPaste your long URL into the box and click Shorten.Your link will appear (shortened) just to the right. Getmore info just below that … and click on Details (inyellow above) for all sorts of fun. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Goo.gl > Link Shortener How much do you love Google right now??? This is what you get when you click “details”- a QR code, click counts, traffic sources, visitor profiles, referrers … !!! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Ask for the InteractionGET ENGAGED Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Get EngagedPlease understand that NO ONE goes toFacebook or Twitter (or any other SocNetsite) to see your listings. NO ONE.Why would they? They are on Facebookbecause it’s fun and social and friendly andNOT about your listings. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Rethink that PostStefanie A. Hahn | www.StefanieHahn.net | December 2011

Rework that Tweet Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Be SocialSocial networking online is very similar to socialnetworking offline.You must engage with others on these sites to befront-of-mind when a Realtor is needed.Engagement is interaction – asking for it on a post,reaching out and saying hello or happy birthday oroh my gosh your baby/dog/boyfriend is so cute! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Facebook EdgerankFacebook Edgerank is the algorithm that determines whatposts will show up in a users newsfeed. Each post is rankedby affinity, weight and time.Affinity – have you liked, commented or interacted onFacebook with this user or biz page before?Weight – how many (if any) likes and comments does thepost have? Hint: videos, photos & links carry more weight!Time Decay – how long ago was the post made? Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Engagement is KeyEngage and interact with people you don’t normallysee on Facebook.Get OUT of your newsfeed and into your friend list.Set a goal to engage 5 people each day.Always respond to likes and comments on your posts.Say HBD. No brainer. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Use the Free StuffSTOP PAYING FOR THAT Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Microsoft OfficeStefanie A. Hahn | www.StefanieHahn.net | December 2011

A Website Without IDXIf you have a website without ALL of the locallistings available when I search … why would I useit? You might get me there once, but chances are Iam not coming back.Don’t bother paying for a website that only showsyour listings, your office listings or your companylistings.You are a business within a business – make sureyou have all of the inventory available. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Use the FREE Versions of Apps Evernote Cam Scanner Magic Plan (Apple)Don’t assume that you need the bigger, faster, prettier version until you’ve tried the FREE version. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Creative Videos Can Make a DifferenceVIDEO KILLS (IN A GOOD WAY) Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Do Video DifferentlySkip the virtual tour that is saved as a video file …and definitely forgo the shaking house tour.Get your sellers on video. Ask them 2 questions:1. What do you love about this house?2. What is your favorite thing about the neighborhood?Keep it under 2 minutes and post, post, post!!! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Do Video BetterFor those that are willing …get that client testimonial onvideo. Powerful and fun!For an awesome example ofvideo testimonials >http://www.dreamtown.com/testimonials Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Video Tips1. Invest in a tripod2. Consider your background3. Write out a script4. Turn on every light and bring extra lights5. Speak louder and slower than normal6. Eyes to the camera7. Keep it short! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Don’t be a DummyHAVE A CRASH PLAN Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Decide What You Will Back-UpFigure out what you cannot live without on yourdevices. Docs? Photos? Contacts?Think about the space you will need …Spend a little cash. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

For Example …Stefanie A. Hahn | www.StefanieHahn.net | December 2011

SugarSync SugarSync works like your own cloud server in the sky! You can have multiple devices – laptop, desktop, tablet, phone backing up and syncing to the cloud. Share files with others, back up mobile photos, store your web archive and keep contacts in one place!Stefanie A. Hahn | www.StefanieHahn.net | December 2011

CRASHPLAN+This program is beautiful because it just works.Sure I had to set things up initially, but it was a fewsteps to greatness!!! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

An External Hard DriveAn external hard drive can be part of yourplan, but definitely should not be all of yourplan. Use to back-up things that you don’tneed in the cloud. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Stop with the willy nilly profiles and manage it!REPUTATION MATTERS Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Step 1 – Find YourselfGet over Googlingyourself. Do it. Often.Set up Google Alerts foryour name, your namemisspelled, andanything else you wantto track mentions of … www.google.com/alerts Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Step 2 – Take ChargeOnce you know WHERE you are online, takecare to take charge … Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Step 2 – Take ChargeTake the time to:1. Login and update your profiles2. Check out some of the new things you can do on these sites3. Put a reminder on your calendar to check-in again Stefanie A. Hahn | www.StefanieHahn.net | December 2011

It’s Not You, It’s MeIf the site(s) isn’t working for you … like say aFacebook Business Page that you haven’tupdated all year, please consider the break-up!You don’t have to use every site – use a fewREALLY well. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Step 3 – Embrace Agent RankingsAgent rankings are not new and they are notgoing away … so let’s just deal.Find out what’s popular in your area … hint:Google “real estate agent rankings” to findthe sites that are being used by consumers. Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Step 3 – Embrace Agent RankingsHow do you embrace agent rankings?Most of these sites offer a free profile whereyou can claim your name and update yourinformation. Go … do that. Don’t wait tohear that you’ve be praised (or not) bysomeone else.Consumers trust peer recommendations! Stefanie A. Hahn | www.StefanieHahn.net | December 2011

The List (The Challenge)1. Go paperless2. Be mobile-friendly3. Get engaged4. Stop paying for that …5. Kill it with video! (in a good way)6. Have a crash plan7. Handle your reputation matters Stefanie A. Hahn | www.StefanieHahn.net | December 2011

Go out there and beBETTER in 2012!Thank you so verymuch for listeningtoday. Stefanie A. Hahn stefanie@stefaniehahn.com @sahahn For the slides from, “Your 2012 To Do List” go to: www.StefanieHahn.net Stefanie A. Hahn | www.StefanieHahn.net | December 2011

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Your 2012 Technology To Do List

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