Social Media Matters


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Social Media Matters - The Fab Five

My part of a larger panel discussion for the Chester and Delaware County HBA, “Developing successful business strategies in today’s economic environment”

The opinions expressed are my own. Please do not present this commercially without my permission.

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  • Social Media Matters

    1. 1. Social Media Matters <br />As part of Developing Successful Business Strategies in Todays Economic Environment<br />Stefanie A. Hahn | | Nov 2010<br />
    2. 2. Social Media …<br />is not optional. Social Media is a shift in how we communicate.<br />Use Social Media to:<br />Save money <br />Create an online presence to share with the world<br />Rank higher on Google with fresh content<br />Reach consumers in a new and meaningful way<br />Stefanie A. Hahn | | Nov 2010<br />
    3. 3. WHY Bother?<br />Gen Y outnumbers Gen X and the Baby Boomers as of 2010<br /><ul><li>Email is out (we don’t need it anymore – social media, text & instant messaging are faster and allow for the same functionality)
    4. 4. More than 96% of Gen Y is on a social network
    5. 5. You can do more with social media and spend less money in the process</li></ul>Stefanie A. Hahn | | Nov 2010<br />
    6. 6. The Fab Five<br />LinkedIn<br />Facebook<br />Twitter<br />You Tube<br />Tumblr<br />Stefanie A. Hahn | | Nov 2010<br />
    7. 7. LinkedIn<br />LinkedIn is your web 2.0 resume<br />Showcase your employment history, achievements, awards<br />Share your affiliations, group memberships and associations<br />Connect with your consumers, vendors and peers<br /> Display recommendations<br />Use applications to share RSS feeds, books, presentations & more<br />Stefanie A. Hahn | | Nov 2010<br />
    8. 8. The Only 2 Reasons You Need<br />You NEED to be on LinkedIn for two reasons:<br />Control your online presence<br /> Your LinkedIn profile will almost always show up on the 1st page of results when your name is Googled.<br />Recommendations matter<br /> 78% of consumers said they trust peer reviews more than advertisements. Get recommended and share it online.<br />Stefanie A. Hahn | | Nov 2010<br />
    9. 9. Stefanie A. Hahn | | Nov 2010<br />
    10. 10. Facebook<br />Stefanie A. Hahn | | Nov 2010<br />
    11. 11. Facebook Stats<br />More than 500 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />Stefanie A. Hahn | | Nov 2010<br />
    12. 12. You Need Facebook<br />Show off your business acumen with LinkedIn. Show your personality with Facebook.<br />We are salespeople. Our business has ALWAYS been social. Be social on Facebook. <br />Connect with your sphere of influence, your consumers and your peers in a meaningful way.<br />Stefanie A. Hahn | | Nov 2010<br />
    13. 13. Facebook connections<br />Stefanie A. Hahn | | Nov 2010<br />
    14. 14. Twitter<br />A fast and easy way to start getting your message out to the world.<br />Use Twitter to:<br />Connect with your local consumers, vendors and peers<br />Showcase your business, events, services and products<br />Be Google-tastic<br />Show some personality<br />Stefanie A. Hahn | | Nov 2010<br />
    15. 15. Twitter<br />Spend some time searching and listening on Twitter<br /><ul><li>Find your consumers & grow your network
    16. 16. Be the trusted expert and advisor in your field
    17. 17. Share great content (with links back to your websites)
    18. 18. Be a part of the conversation</li></ul>Stefanie A. Hahn | | Nov 2010<br />
    19. 19. Partwitterpate<br />Twitter is about MORE than just broadcasting your message over and over again. <br />Be a part of the conversation on Twitter. Once you have followers – communicate with them directly. <br />Stefanie A. Hahn | | Nov 2010<br />
    20. 20. You Tube<br />Use You Tube to share your message<br />- Creating video content is cheap and easy <br />- Control the message /create the message<br />- Share your videos everywhere (social networks, email, website)<br />Stefanie A. Hahn | | Nov 2010<br />
    21. 21. You Tube<br />A few stats … <br />You Tube is the 4th most visited site on the web<br />You Tube is the 2nd largest search engine (just behind Google)<br />In May of 2010, You Tube exceeded 2 billion views per day<br />The average person spends 15 minutes per day on You Tube<br />Stefanie A. Hahn | | Nov 2010<br />
    22. 22. You Tube<br />Stefanie A. Hahn | | Nov 2010<br />
    23. 23. You Tube<br />How can you use You Tube?<br />Record a personal profile<br />Showcase your products<br />Share market statistics & information<br />Be the trusted advisor<br />Maybe a video blog …<br />Stefanie A. Hahn | | Nov 2010<br />
    24. 24. Tumblr<br />Google loves fresh content. Create some!<br />Tumblr is my new favorite blogging platform …<br />Stefanie A. Hahn | | Nov 2010<br />
    25. 25. Create Content with Tumblr<br />Stefanie A. Hahn | | Nov 2010<br />
    26. 26. Create Content with Tumblr<br />Tumblr makes it easy to create and share your content every day. What will you share?<br />Stefanie A. Hahn | | Nov 2010<br />
    27. 27. Social Media Matters<br />Use Social Media to:<br />Save money <br />Create an online presence to share with the world<br />Rank higher on Google with fresh content<br />Reach consumers in a new and meaningful way<br />Remember that social media is not a fad – it is a shift in the way we communicate. Join the conversation …<br />Stefanie A. Hahn | | Nov 2010<br />
    28. 28. Social Media Matters<br />Thank You!<br /><br />Stefanie A. Hahn | | Nov 2010<br />