#hashtag #bestpractices
#history #usefulness #howto #tagit
Coldwell Banker
Generation Blue 2013
50 minutes
Monday - 11:30a...
#hashtag
#bestpractices
 What is that #?
 Hashtag history
 But why? 4 reasons YOU should #hashtag
 Hashtagging across ...
#hashtag
#bestpractices
Let’s end the hashtag confusion and break those little
suckers down. We will explain the why and h...
Don’t Be a
____________
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
So What Gives?
Hashtags are used to group conversations happening all
over the web. So if I am looking for #GenBlue info …...
Posts, Photos, Video …
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Do I Really Need the #
Sign?As of September 25th, 2013, Google added #hashtags to Google
Search. When you use the # sign t...
A Few Social Sites that
Officially Support Hashtag
Use
• Facebook
• Google+
• Instagram
• LinkedIn
• Pinterest
• Tumblr
• ...
Hashtag History
Way back in 2007 …
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Blame #twitter
Hashtags are used to group and categorize conversations
together across the web. Proposed in a twitter post...
Cheer #twitter
Turns out this whole tagging thing is pretty useful. The
hashtags you use on a regular basis can bring your...
Have Hashtags Jumped the
Shark?
There is definitely a trend toward the
obnoxious while hashtagging, but I
still believe ha...
But Why?
Connecting the #hashtag with making money in real estate. 4
real estate specific ideas and 4 general best practic...
1. Niche Building
Using the same hashtags over and over in your social
posts can be compared to using the same keywords ov...
2. Meeting New People
Real estate is still about who you know; how many
people are in your sphere of influence and who you...
3. Tag Local
If all real estate is local – tag local! Most of your business
is likely to come from those local to you, so ...
4. Counted
Contributions
Hashtags can make your posts count. When you hashtag
your posts, you are exposing yourself to a p...
Miscellaneous Best
Practices
• Less is more. Engagement actually drops with your
post when you have more than 2 hashtags o...
Hashtagging Across
the Web
How to hashtag on twitter, Facebook, LinkedIn, etc.
Stefanie Hahn & Chris Beadling | www.Stefan...
twitter
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Facebook
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
LinkedIn
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Pinterest
Tropical Bathroom, Hawaii. #Interior #Design #HomeDecor #Bathroom
faerlyn.tumblr.com/post/37807917103
Stefanie H...
Instagram
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Video Tagging
Best practices for tagging your real estate videos
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/sli...
Current YT Tagging
StrategyYouTube videos should contain 5 to 8 keywords. Try to
keep the first 3 tags the same EVERY TIME...
Related Videos
You want most of the
“related content” on the
right to also be by you.
Stefanie Hahn & Chris Beadling | www...
Tag with Purpose
Your YouTube tags determine where and when you show
up Google’s Video Search results – focus more on tagg...
Real World/Real Estate
Will #hashtags change your life? Probably not, but they will
keep you more organized and relevant.
...
#taglines #hyperlocal
First, if you have a tagline, hashtag it. Let people find all
your wisdom in one quick click.
Pick a...
#marketstats
#easyshare
Start tweeting some market
statistics from your MLS (or
great Coldwell Banker tools
like the home ...
#community
#engagement
Leverage those community hashtags. In your traditional
marketing tell the residents that there is a...
#database #growth
Use the hashtag as a way for you to build your database!
Friend/follow/connect with those users while st...
#realworld #realestate
Finally, leverage that hashtag. When the pool of users is
large enough start subtly advertising. Ta...
Don’t Take Yourself too
Seriously
Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
Thank You!
Thank so much for coming to
our #hashtag session – we
hope you learned some good
stuff that you can actually us...
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#hashtag #bestpractices #GenBlue

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For decades, the # key sat at the end of the telephone dialpad alone, not sure what its role was in life. Suddenly we were tagging everything…but what does it really mean? Let’s end the hashtag confusion and break those little suckers down. We will explain the why and how of hashtags, plus review best practice for using hashtags across the web. For the videographers in the room, we will cover best practices for tagging your videos on YouTube. More than just creating a funny string of words bound by the # , learn how tags and collected conversations benefit your relationship with search and maximize your impact online.

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  • Per Zaheed Sabur on September 25, 2013:Today we’re bringing a richer hashtag experience to Google Search. Here’s how it works:- When you search on Google for a hashtag, say [#AmericasCup] or [#WaterfallWednesday], a set of relevant Google+ posts may appear to the right of regular results.- You’ll only be able to see posts that have been shared publicly or shared with you.- If you click on any of these posts you'll go to Google+, where you'll see the full set of relevant posts.- You'll also see links to search for these hashtags on other social sites.
  • Chris envisioned hashtags as metadata for a tweet. - http://blog.bufferapp.com/a-concise-history-of-twitter-hashtags-and-how-you-should-use-them-properly
  • Jumping the shark is an idiom created by Jon Hein that was used to describe the moment in the evolution of television show when it begins a decline in quality that is beyond recovery, which is usually a particular scene, episode, or aspect of a show in which the writers use some type of "gimmick" in a desperate attempt to keep viewers' interest.In its initial usage, it referred to the point in a television program's history when the program had outlived its freshness and viewers had begun to feel that the show's writers were out of new ideas, often after great effort was made to revive interest in the show by the writers, producers, or network.[1][2][3]The usage of "jump the shark" has subsequently broadened beyond television, indicating the moment when a brand, design, or creative effort's evolution loses the essential qualities that initially defined its success and declines, ultimately, into irrelevance.
  • http://realestatetomato.com/real-estate-and-twitter-use-hashtags-to-dominate-a-niche/
  • 1. http://blog.bufferapp.com/a-concise-history-of-twitter-hashtags-and-how-you-should-use-them-properly
  • http://techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/http://www.wikihow.com/Get-More-Views-on-Your-YouTube-Videos
  • #hashtag #bestpractices #GenBlue

    1. 1. #hashtag #bestpractices #history #usefulness #howto #tagit Coldwell Banker Generation Blue 2013 50 minutes Monday - 11:30am to 12:35pm Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    2. 2. #hashtag #bestpractices  What is that #?  Hashtag history  But why? 4 reasons YOU should #hashtag  Hashtagging across the web  Video tagging  Real world/real estate Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    3. 3. #hashtag #bestpractices Let’s end the hashtag confusion and break those little suckers down. We will explain the why and how of hashtags, plus review best practice for using hashtags across the web. For the videographers in the room, we will cover best practices for tagging your videos on YouTube. More than just creating a funny string of words bound by the #, learn how tags and collected conversations benefit your relationship with search and maximize your impact online. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    4. 4. Don’t Be a ____________ Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    5. 5. So What Gives? Hashtags are used to group conversations happening all over the web. So if I am looking for #GenBlue info … Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    6. 6. Posts, Photos, Video … Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    7. 7. Do I Really Need the # Sign?As of September 25th, 2013, Google added #hashtags to Google Search. When you use the # sign to search on Google, you will now see relevant Google+ results to the right of your regular results with links to search the tag on twitter and Facebook at the bottom. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    8. 8. A Few Social Sites that Officially Support Hashtag Use • Facebook • Google+ • Instagram • LinkedIn • Pinterest • Tumblr • Twitter • YouTube • Vine Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    9. 9. Hashtag History Way back in 2007 … Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    10. 10. Blame #twitter Hashtags are used to group and categorize conversations together across the web. Proposed in a twitter post in August 2007 by Chris Messina … sort of a “hey let’s try this # sign for grouping”. It stuck. By July of 2009, twitter began posting “Trending Topics” based on hashtag usage. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    11. 11. Cheer #twitter Turns out this whole tagging thing is pretty useful. The hashtags you use on a regular basis can bring your content to the top the top of the heap. Conversely, searching #hashtags can return more relevant results faster. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    12. 12. Have Hashtags Jumped the Shark? There is definitely a trend toward the obnoxious while hashtagging, but I still believe hashtags (and tagging in general) are super useful. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    13. 13. But Why? Connecting the #hashtag with making money in real estate. 4 real estate specific ideas and 4 general best practices. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    14. 14. 1. Niche Building Using the same hashtags over and over in your social posts can be compared to using the same keywords over and over again in your blogging. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    15. 15. 2. Meeting New People Real estate is still about who you know; how many people are in your sphere of influence and who you are staying in contact with on a regular basis. Using #hashtags on your social posts, particularly those niche-establishing ones, can put you in front of a new audience and widen your sphere. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    16. 16. 3. Tag Local If all real estate is local – tag local! Most of your business is likely to come from those local to you, so get out there and get involved with the local haps (and then post away)! Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    17. 17. 4. Counted Contributions Hashtags can make your posts count. When you hashtag your posts, you are exposing yourself to a potentially larger audience. A really great tweet with no hashtags will die on the feed in a matter of seconds. Count Facebook out in this fight – hashtags here (at least currently) will not increase engagement. A really great tweet with 1 or 2 useful hashtags can live much longer. You can get away with more tags on Instagram and Pinterest without affecting engagement on your posts. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    18. 18. Miscellaneous Best Practices • Less is more. Engagement actually drops with your post when you have more than 2 hashtags on twitter1. • If you are unsure of a hashtag, but fairly certain you are not the first, throw the tag into Twitter or Google to make sure you are using the appropriate tag. • Case does not matter, but can be useful in longer tags or tags with acronyms. • Don’t overuse hashtags. They should be relevant to your post and add context to your meaning. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    19. 19. Hashtagging Across the Web How to hashtag on twitter, Facebook, LinkedIn, etc. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    20. 20. twitter Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    21. 21. Facebook Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    22. 22. LinkedIn Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    23. 23. Pinterest Tropical Bathroom, Hawaii. #Interior #Design #HomeDecor #Bathroom faerlyn.tumblr.com/post/37807917103 Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    24. 24. Instagram Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    25. 25. Video Tagging Best practices for tagging your real estate videos Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    26. 26. Current YT Tagging StrategyYouTube videos should contain 5 to 8 keywords. Try to keep the first 3 tags the same EVERY TIME so you are your own “related content”. Keep these tags as unique as possible and tag every video you upload with the same 3 tags. You can add other relevant tags later. 1. Your name 2. Your niche 3. A little more about your niche stefanie+hahn, tech+education, how+to+videos Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    27. 27. Related Videos You want most of the “related content” on the right to also be by you. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    28. 28. Tag with Purpose Your YouTube tags determine where and when you show up Google’s Video Search results – focus more on tagging than your title and description. Use quotes around multi-word tags on YouTube. Do not keyword stuff your title, description or tag sections. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    29. 29. Real World/Real Estate Will #hashtags change your life? Probably not, but they will keep you more organized and relevant. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    30. 30. #taglines #hyperlocal First, if you have a tagline, hashtag it. Let people find all your wisdom in one quick click. Pick a Community/Subdivision in your area and create a hashtag for them. Chances are good one doesn’t exist yet. Start Instagramming a few things in that community on your account. Tag each item with the community tag and your new “business” tagline. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    31. 31. #marketstats #easyshare Start tweeting some market statistics from your MLS (or great Coldwell Banker tools like the home listing report) using the community hashtag. #doylestown #marketstats Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    32. 32. #community #engagement Leverage those community hashtags. In your traditional marketing tell the residents that there is a new hashtag for the community. Over time they’ll use it too. Start retweeting/liking/pinning their tagged posts. Engage others and they will engage you back! Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    33. 33. #database #growth Use the hashtag as a way for you to build your database! Friend/follow/connect with those users while still throwing good content in with the community tag. Use social media and hashtags to grow your audience. Don’t sit back and wait for people to find you. Go out and interact – have a conversation – make a new friend. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    34. 34. #realworld #realestate Finally, leverage that hashtag. When the pool of users is large enough start subtly advertising. Talk about the market; get feedback. Set up a meet-up. Start a garage sale. Become the “resource” based on owning that tag. Use local hashtags to increase your influence and move beyond social media into the real world. Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    35. 35. Don’t Take Yourself too Seriously Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue
    36. 36. Thank You! Thank so much for coming to our #hashtag session – we hope you learned some good stuff that you can actually use! Have a nice rest of the day. Happy GenBlueing! For the class slides: www.StefanieHahn.net/slides Stefanie Hahn & Chris Beadling | www.StefanieHahn.net/slides | October 2013 | #GenBlue Stefanie Hahn s.hahn@cbhearthside.com Chris Beadling c.beadling@cbhearthside.com
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