Google-tastic - CB Synergy Meeting

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Be Google-tastic for CB Synergy Meeting 5/3/12

Be Google-tastic for CB Synergy Meeting 5/3/12

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  • While Facebook took two years (plus two years at a limited-access level) to reach the 100 million-user mark, Google+ did it in seven months.
  • Not sure where to start? Check YOUR Google Dashboard!
  • So let’s say I want to Manage my Chat History …

Transcript

  • 1. Be -tastic Real Estate + Google © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 2. Google + Real Estate =Why use Google tools in your real estate business?1. FREE2. Ease of use3. Compatibility across platforms4. Streamline your workEvery tool we discuss today is FREE. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 3. Find the GoodsOne little word >>> more!Click the drop-down … © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 4. More > Even MoreThen, click on even more >>> © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 5. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 6. What We Will Cover Today Drive Google + +1’s Search + Your World Google on your iPad Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 7. For Info (Slides & Video) on: Gmail Talk Calendar Voice Picasa Reader & Books Mobilizer & goo.gl www.StefanieHahn.net/google-tastic © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 8. drive.google.comGOOGLE DRIVE © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 9. Google Docs DriveStop paying for Microsoft Office – you don’t need it! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 10. Google DriveReasons to consider Google Drive:- Share docs/folders in real-time- Live collaboration within shared docs- Edit between MS Office seamlessly- Google templates/themes- Drive folder right on your desktop Google Drive just works with real estate …store essential forms keep your listing track leads presentation in the cloud share marketing plans less printing/more sharing with sellers © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 11. Google Drive Your Docs “collections” have now become your Drive “files” (yey!) Click on My Drive to see all of your folders. Click on To create a NEW folder on your Drive © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 12. Google DriveClick on “Shared with me” to access files that others have sharedwith you. You will get an email with a link anytime someoneshares a drive file or folder with you. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 13. Google DriveCreate Menu<<<<<<<<<<<Upload Menu>>>>>>>>>>>> Let’s create anew document © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 14. Google DriveClick on Create, click on DocumentClick on Share in your document to collaborateLIVE! Just add the person by email address andclick Done. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 15. Google DriveGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the document itself ORyou can chat off to the side. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 16. google.com/YOUGOOGLE+ © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 17. Google+ Statistics Official launch: September 2011 170 million users *projected 400 m by end of 2012 Male dominated ~ 70% Draws a younger audience than FB Top employers – Google, Apple, Microsoft in top 5Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 18. Profiles & Google+Your Google Profile is used to identify you across the webon the various Google tools that you use everyday. Withthe launch of Google+, your profile has become the firststep in getting started with this social networking tool.You may be thinking … “notanother social network”! Butyou might want to reconsiderafter we talk about Google+1’s and Search Plus YourWorld – both of which factorinto your search engineoptimization and make forgreat Google juice. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 19. profiles.google.com/stefanieaingehahn © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 20. Google+ Main Menu (Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 21. Google+ Getting AroundClick View As … to see what and how you are sharingwith others and publiclyClick Edit Profile to change your information listed hereUse the page navigation (red box) to see more … © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 22. Your Google+ Profile > Posts Users can +1, share or start a hangout about your post. +1’s are the “like” Sharing will post on their page. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 23. Your Google+ Profile > About © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 24. Your Google+ Profile > Photos © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 25. Your Google+ Profile > +1’s © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 26. Google+ Newsfeed At first glance, the layout appears Facebook-esque with a few terminology changes. Click More to see ALL of your circles. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 27. Google+ Circles – Build Your NetworkGoogle+ believe that “Circles” are the better way tomanage who you connect and share with online. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 28. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 29. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your clients, team and sphere. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 30. Google+ HangoutsYou can hangout with9 other people at onetime.Nice FREE meetingalternative :)Share videos, docs,notes and more! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 31. Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with … by default, your circles will appear here. Click Hang out to start! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 32. Google+ HangoutsOnce you are hanging out – you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more … check the Settings button for more! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 33. Google+ Hangouts © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 34. Ranking ContentGOOGLE +1’S © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 35. Google +1© Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 36. Google +1Websites using the +1 button generate 3.5x theGoogle+ visits than sites without the button. (viaHubSpot) © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 37. Google +1’s and SEOA good page rank on Google helps real estate agents get found.Google+1’s indirectly effect your page rank. Basically,the more +1’s a link has, the more likely that link is toshow up in others Google results when searching.Because +1’s are a validation of a link, the more +1’s alink has, the more likely it is to be clicked-thru andshared.Don’t ignore your keywords, link building and URLstructures, but definitely take +1’s into consideration. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 38. Google +1’s (part of my Google+ Profile) © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 39. Google +1’s© Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 40. Google +1’s You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily.© Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 41. Social Search is HERE.SEARCH PLUS YOUR WORLD © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 42. Google - Search, plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 43. Google Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 44. Google Search plus Your World © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 45. Google Search plus Your WorldWhen I clickto see mypersonalresults – I seelinks frompeople Iknow andfollow onGoogle+ >>> © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 46. Google SPYW & SEOGoogle SPYW is known as social search. Social searchworks because we believe our friends.We trust product reviews from our peers more thanfrom an advertisement.Social media travels faster than the news these days.Social search has already changed the way we searchwhether you realize it or not. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 47. Mobile is KING.GOOGLE MOBILE © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 48. Get Your Google To Go …On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 49. iPad UsersGrab the free Google app from theApp Store to have all of your Googlefavorites at your fingertips …© Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 50. Mobile UsersSign in forpersonal results –get your history,applications, voicesearch and GoogleGoggles! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 51. Google Goggles © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 52. Control Your DataGOOGLE DASHBOARD © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 53. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 54. A Closer LookLet’s look at Gmail … focus on the contents in the bluebox. Manage your chat history, HTTPS (securebrowsing) or ALL Gmail settings. See the new privacypolicy or get help! © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 55. Get ControlWhen I click on Manage Chat Settings – I am taken therewith one click. Awesome. Make your changes. Save. © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 56. Let’s See that List Again … Drive Google + +1’s Search + Your World Google on your iPad Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | May 2012
  • 57. Thank You!Thank you so very much forspending some time with metoday. For slides and videofrom today’s session, go to:www.stefaniehahn.net/google-tastic Stefanie Hahn stefanie@stefaniehahn.com © Stefanie A. Hahn | www.StefanieHahn.net | May 2012