Be Google-tastic! More Google-tastic Goodness …
Be Google-tastic! More Google-tastic Goodness!• Tweeting, Facebooking & Google +ing is encouraged at  #GenBlue (Be social!...
@coldwellbnkr                        #GenBlue                                                                Stefanie A. H...
Be                                                                -tasticYou will find that my handout is pretty lame. I a...
Google + Real Estate =Why use Google tools in your real estate business?1.   FREE2.   Ease of use3.   Compatibility across...
Find the GoodsOne little word >>> more!Click the drop-down … © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #Gen...
More > Even MoreThen, click on even more >>>© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
What We Will Cover Today …                          Gmail                           Talk                        Calendar  ...
mail.google.comGMAIL          © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
GmailWhy I heart Gmail:1.   Labels – the new web’s version of a folder2.   Multiple Signatures – for multiple accts3.   Co...
Gmail – Labels                                    Labels are the new web’s                                    version of a...
Gmail - Labels    Make Gmail your online Outlook! To    see mail with a certain label, just click    on the label in the l...
Gmail - Multiple SignaturesI have 5 different accounts that forward into my Gmailinbox. I respond out as if I were answeri...
Gmail - Multiple Signatures  © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Gmail - Contacts        Gmail is NOT a contact        management system. However,        they have some great tools for   ...
Gmail - Contacts                                              When I pull up a contact                                    ...
Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Setting...
Gmail – Handy Labs Canned Responses – work faster & smarter Send and Archive – answered and moving on Smart Labels – le...
Get answers FASTGOOGLE TALK          © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google TalkWe need answers quickly in real estate! We are allrunning at lightning speed these days and instantmessaging is...
Hello Google Talk© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google Talk – Instant MessagingGoogle Talk is one of the mostcomprehensive instant messagingservices I’ve ever used. Maybe...
Google Talk - Conversations                                                Conversations can                              ...
Every Realtor    Need a Good Photo EditorPICASA           © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlu...
PicasaPicasa is MORE than organization, editing and sharing though …           © Stefanie A. Hahn | www.StefanieHahn.net |...
Picasa – EditingThe Picasa software hassome decent photo editingtools, tuning and effects.Plus Geo-Tag, createCollages, an...
Picasa – Create Virtual ToursYou can use a Picasa web album to create a virtual tour completewith transitions, captions an...
Picasa – Create Virtual Tours   Play your photos (in the folder) as a slideshow   Create a photo collage   Create a mov...
Picasa – Create Virtual Tours Add photo captions and upload to You Tube in a few clicks …   © Stefanie A. Hahn | www.Stefa...
calendar.google.comGOOGLE CALENDAR          © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google CalendarUse Google Calendar to manage your realestate world (and everything else) …- Layer multiple calendars (colo...
Google Calendar - Layering                                                         Click to change calendar view!         ...
1   Google Calendar – Create New                                 Click on CALENDARS to manage                             ...
Google Calendar - SharingSharing calendars is easy peasy! Click Sharing on a specific calendar (Iused CBH) and then add th...
Calendar – Reminders & Invites                                            You can set up multiple reminders for one       ...
Read MoreREADER AND BOOKS            © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google ReaderReal estate changes daily – we need to stay ontop of our markets, the financials andtechnology.Google Reader ...
Google Reader              Look for the orange box              with the waves on your              favorite sites and cli...
Google ReaderOnce you have your feeds set up, try Google Reader on your phoneor iPad – it’s perfect catch-up reading when ...
Sites in my Google Reader   My sites … my company and brand blogs   Tech Savvy Agent   Agent Genius   Inman (News and ...
Google Books© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
Google BooksWhen your books live online with Google, you canread them anywhere you can get online.Anywhere.             © ...
Your New AssistantGOOGLE VOICE           © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google VoiceReasons to Try Google Voice:1.   Number porting (change carriers, same number)2.   Listen in on voicemails & p...
Google Voice Manage 1 Phone Line                                        Manage SeveralYou’re a modern gal, you don’t      ...
Google VoiceInitial Google Voice set-up happens here, but you canmanage it mostly from your phone app going forward.      ...
Google Voice             Of course, you can still listen to a             message, but you can also read it             (v...
docs.google.com/demoGOOGLE DOCS         © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google Docs© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google DocsStop paying for Microsoft Office – you don’t need it!        © Stefanie A. Hahn | www.StefanieHahn.net | March ...
Google DocsGoogle Docs does more than you think – createWord, Excel, PowerPoint, Drawings & Forms here!        © Stefanie ...
Google DocsReasons to consider Google Docs:-    Share docs/folders in real-time-    Live collaboration within shared docs-...
Google Docs              You will fall in love with Google Docs …              Create a new doc or upload existing        ...
Google Docs      Create Menu      <<<<<<<<<<<      Upload Menu      >>>>>>>>>>>>      Let’s create a      new document© St...
Google Docs      Click on Create, click on Document      Click on Share in your document to collaborate      LIVE! Just ad...
Google DocsGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the docu...
google.com/YOUGOOGLE+         © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Profiles & Google+Your Google Profile is used to identify you across the web on thevarious Google tools that you use every...
https://profiles.google.com/stefanieaingehahn         © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | ...
Google+ Main Menu Navigation                Newsfeed/Homepage                Photos (yours + others)                You (a...
Google+ Getting AroundNow, under the main navigation, you will see your profile. ClickEdit Profile to make changes to your...
Your Google+ Profile > Posts© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Your Google+ Profile > About© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Your Google+ Profile > Photos (and Videos)       © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Your Google+ Profile > +1’s  © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google+ NewsfeedAt first glance, the layout appears Facebook-esque with a few terminology changes.        © Stefanie A. Ha...
Google+ Circles – Build Your NetworkGoogle+ believe that “Circles” are the better way tomanage who you connect and share w...
How to Post on Google+Sharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,loca...
Google+ Hangouts                                                            One of the                                    ...
Google+ HangoutsGoogle+ Hangouts are easy to start                                                                  Check ...
Google+ HangoutsOnce you are hanging out – you can invite more, chat viaIM, watch a YouTube video, record a video, mute mi...
Google+ Hangouts© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Ranking ContentGOOGLE +1’S          © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google +1© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google +1’s and SEOA good page rank on Google helps real estate agents get found.Google+1’s indirectly effect your page ra...
Google +1’s (part of my Google+ Profile)       © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google +1’s© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google +1’s                                                               You will find the                               ...
Be Mobile-FriendlyGOOGLE MOBILIZER           © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google Mobilizerwww.google.com/gwt/n© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google MobilizerDo you use the internet on yourphone? Your consumers aretoo!Using QR codes in yourmarketing?Send them to a...
Google Mobilizer  www.google.com/gwt/n© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google Mobilizer                               Use the new mobilized link                               in your address ba...
Goo.gl URL ShortenerNeed to shorten a URL?Type goo.gl in your browser address bar …Type (or paste) in your long URL and cl...
Goo.gl URL Shortener© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Goo.gl URL ShortenerClicking on details will give you a QR code and a fewbasic stats on your link – click counts, traffic ...
Social Search is HERE.SEARCH PLUS YOUR WORLD           © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue |...
Google Search plus Your World                                                             You do a Google                 ...
Google Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. ...
Google Search plus Your World    © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Google Search plus Your WorldWhen I clickto see mypersonalresults – I seelinks frompeople Iknow andfollow onGoogle+ >>>   ...
Google SPYW & SEOGoogle SPYW is known as social search. Social searchworks because we believe our friends.We trust product...
Mobile is KING.GOOGLE MOBILE           © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Get Your Google To Go …On your phone, open a browser window and type:                  m.google.com         Yes, even if y...
iPad UsersGrab the free Google app from theApp Store to have all of your Googlefavorites at your fingertips …© Stefanie A....
Mobile UsersSign in for personalresults – get yourhistory,applications, voicesearch and GoogleGoggles!                   ©...
Google Goggles© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
Control Your DataGOOGLE DASHBOARD                    © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
www.google.com/dashboard                               I cannot stress enough that                               YOU must ...
A Closer LookLet’s look at Gmail … focus on the contents in the bluebox. Manage your chat history, HTTPS (securebrowsing) ...
Get ControlWhen I click on Manage Chat Settings – I am taken therewith one click. Awesome. Make your changes. Save.       ...
Let’s See that List Again …                         Gmail                          Talk                       Calendar    ...
Be Google-tastic! More Google-tastic Goodness!• Look for “Best of Blue” video booth near the café at  BluTopia tradeshow t...
Thank You!Thank you so very much for spendingsome time with me today. For slidesand video from today’s class, go to:www.st...
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#GenBlue Be Google-tastic (Even More Google-tastic Goodness)

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This year, we will take being Google-tastic to the next level covering some old favorites to the latest and greatest that Google has to offer you for FREE … particularly those tools that you can use in your everyday real estate business.

Course Outline:
Google Search Plus Your World, Google Reader, Google Books, GMail, Google Calendar, Google Voice, Google Talk, Picasa, Google Docs, Google Mobilizer, Goo.gl and Google+, Google +1's

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  • Make Gmail your online Outlook!
  • Not sure where to start? Check YOUR Google Dashboard!
  • So let’s say I want to Manage my Chat History …
  • #GenBlue Be Google-tastic (Even More Google-tastic Goodness)

    1. 1. Be Google-tastic! More Google-tastic Goodness …
    2. 2. Be Google-tastic! More Google-tastic Goodness!• Tweeting, Facebooking & Google +ing is encouraged at #GenBlue (Be social! Be nice! The internet is forever.)• Look for “Best of Blue” video booth near the café at BluTopia tradeshow to record your Best of Blue 1-3 minute video tip or best practice for Coldwell Banker University• MTM email Survey will arrive the day after the Gen Blue Experience 2012 concludes*• If Speaker has provided a handout or link it will be available at http://genblue.coldwellbanker.com/handouts/*Those who complete the survey will be eligible to win 1 of 10 free iPod shuffles
    3. 3. @coldwellbnkr #GenBlue Stefanie A. Hahn @sahahn© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. ColdwellBanker, the Coldwell Banker Logo and “We Never Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark LLC. ©2011 Coldwell Banker Stop Moving” are registered service marks licensed to Coldwell Banker Real Estate licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is independently Owned and Operated.
    4. 4. Be -tasticYou will find that my handout is pretty lame. I am ateacher. I create my slides so my students can usethem for reference later.Grab my entire slide deck for this class here: www.stefaniehahn.net/google-tastic © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    5. 5. Google + Real Estate =Why use Google tools in your real estate business?1. FREE2. Ease of use3. Compatibility across platforms4. Streamline your workEvery tool we discuss today is FREE. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    6. 6. Find the GoodsOne little word >>> more!Click the drop-down … © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    7. 7. More > Even MoreThen, click on even more >>>© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    8. 8. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    9. 9. What We Will Cover Today … Gmail Talk Calendar Voice Picasa Reader & Books Docs Mobilizer & goo.gl Google + +1’s Search + Your World Google on your iPad Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    10. 10. mail.google.comGMAIL © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    11. 11. GmailWhy I heart Gmail:1. Labels – the new web’s version of a folder2. Multiple Signatures – for multiple accts3. Contacts – manage with ease4. LABS – super cool and handyGmail is perfect for busy real estate agents whowant to manage all of their email accounts inone place. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    12. 12. Gmail – Labels Labels are the new web’s version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    13. 13. Gmail - Labels Make Gmail your online Outlook! To see mail with a certain label, just click on the label in the list on the left.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    14. 14. Gmail - Multiple SignaturesI have 5 different accounts that forward into my Gmailinbox. I respond out as if I were answering from eachdifferent account.So if you sent me an email atstefanie@stefaniehahn.com – my return email to youwould have that same address, even though I amanswering you from within my Gmail inbox.Additionally, I can have signatures for ALL of mydifferent email addresses! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    15. 15. Gmail - Multiple Signatures © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    16. 16. Gmail - Contacts Gmail is NOT a contact management system. However, they have some great tools for working with your contacts! Take the time to set up Groups – they come in handy across other Google tools that you use.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    17. 17. Gmail - Contacts When I pull up a contact record, I can see the groups that I have that person in, some basic info – including custom fields if I want them and recent conversations. Photos will only come up for contacts if you or the contact adds the pic.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    18. 18. Gmail - LabsI heart GMail labs. Tons of fun and helpful tweaksto help you achieve Inbox Zen. Go to the gear >click Settings > Labs* © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    19. 19. Gmail – Handy Labs Canned Responses – work faster & smarter Send and Archive – answered and moving on Smart Labels – less in your inbox Undo Send – @#*%! Redo! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    20. 20. Get answers FASTGOOGLE TALK © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    21. 21. Google TalkWe need answers quickly in real estate! We are allrunning at lightning speed these days and instantmessaging is a great way to keep up with the peopleyou need answers from everyday in the office and athome. Office Manager Assistant Family & Friends © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    22. 22. Hello Google Talk© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    23. 23. Google Talk – Instant MessagingGoogle Talk is one of the mostcomprehensive instant messagingservices I’ve ever used. Maybe it’sbecause everyone seems to have aGmail address these days.Users can login from their desktops andlaptops, plus mobile devices andtablets.I can double-click on a user and sendthem a message instantly >>>>>>>>> © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    24. 24. Google Talk - Conversations Conversations can move quickly and efficiently over instant messaging. Save Chat History in case you need to find information shared here later. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    25. 25. Every Realtor Need a Good Photo EditorPICASA © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    26. 26. PicasaPicasa is MORE than organization, editing and sharing though … © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    27. 27. Picasa – EditingThe Picasa software hassome decent photo editingtools, tuning and effects.Plus Geo-Tag, createCollages, and upload toweb albums from here. Trythe I’m Feeling Luckybutton for fast editing. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    28. 28. Picasa – Create Virtual ToursYou can use a Picasa web album to create a virtual tour completewith transitions, captions and music with just a few clicks! In Picasa,each folder will have these controls [in blue box]. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    29. 29. Picasa – Create Virtual Tours Play your photos (in the folder) as a slideshow Create a photo collage Create a movie Share (the folder) in a number of ways © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    30. 30. Picasa – Create Virtual Tours Add photo captions and upload to You Tube in a few clicks … © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    31. 31. calendar.google.comGOOGLE CALENDAR © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    32. 32. Google CalendarUse Google Calendar to manage your realestate world (and everything else) …- Layer multiple calendars (color-coded)- Get event reminders via text- Easily invite/add people to events- Allow others to schedule meetings with you © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    33. 33. Google Calendar - Layering Click to change calendar view! Click on a calendar name to turn visibility on/off. Even add calendars you don’t personally administer (public calendars or friends calendars)Google Calendar R-O-C-K-S. Truly. Load your own calendar up withevents and tasks, add a another calendar for your significant other,kids, office, groups, whatever! Layer the calendars for the wholepicture or just view certain ones. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    34. 34. 1 Google Calendar – Create New Click on CALENDARS to manage your calendars, click Create New Calendar to create another calendar on your account.2 Create calendars for your work, family and groups off one Gmail account. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    35. 35. Google Calendar - SharingSharing calendars is easy peasy! Click Sharing on a specific calendar (Iused CBH) and then add the person you want to share with by emailaddress. Decide on Permission Settings and click Add Person (you canalways remove someone). Click Save! 1 2 3 © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    36. 36. Calendar – Reminders & Invites You can set up multiple reminders for one event via email, SMS or pop-up for minutes, hours, days and weeks. Add Guests to events by typing in their email address and clicking Add. Guests will appear in a list below the Add box. You can email guests, suggest times and set permissions for guests here. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    37. 37. Read MoreREADER AND BOOKS © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    38. 38. Google ReaderReal estate changes daily – we need to stay ontop of our markets, the financials andtechnology.Google Reader can help aggregate all of yourfavorite blogs into one “inbox” of sorts – withall of the latest from your favs. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    39. 39. Google Reader Look for the orange box with the waves on your favorite sites and click Posts! Select +Google as your reader (just one click) and it’s that simple to add to your Reader feed!© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    40. 40. Google ReaderOnce you have your feeds set up, try Google Reader on your phoneor iPad – it’s perfect catch-up reading when you have a fewunexpected minutes in your day. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    41. 41. Sites in my Google Reader My sites … my company and brand blogs Tech Savvy Agent Agent Genius Inman (News and Next) PAR Just Listed YPN Lounge REALTORS Property Resource © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    42. 42. Google Books© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    43. 43. Google BooksWhen your books live online with Google, you canread them anywhere you can get online.Anywhere. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    44. 44. Your New AssistantGOOGLE VOICE © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    45. 45. Google VoiceReasons to Try Google Voice:1. Number porting (change carriers, same number)2. Listen in on voicemails & pick up after screening3. Personalized greetings for 1 contact or a group4. Voicemail transcription let’s you read voicemails5. FREE :) © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    46. 46. Google Voice Manage 1 Phone Line Manage SeveralYou’re a modern gal, you don’t You have been in the businesshave a landline at home and for years, you have an officeyou spend much of your day line, a home office line, youron the road … giving out your home phone, cell phone andcell phone to clients and otheragents feels invasive since it’s your car even has it’s own line.the same number your friends Too many voicemails toand family call you on too. manage and you want- Use your GV# to receive simplicity! calls and call out - Forward your lines to 1 GV #- Use groups to manage - Create custom recordings- Read your voicemail - Screen unwanted calls © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    47. 47. Google VoiceInitial Google Voice set-up happens here, but you canmanage it mostly from your phone app going forward. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    48. 48. Google Voice Of course, you can still listen to a message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options!© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    49. 49. docs.google.com/demoGOOGLE DOCS © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    50. 50. Google Docs© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    51. 51. Google DocsStop paying for Microsoft Office – you don’t need it! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    52. 52. Google DocsGoogle Docs does more than you think – createWord, Excel, PowerPoint, Drawings & Forms here! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    53. 53. Google DocsReasons to consider Google Docs:- Share docs/folders in real-time- Live collaboration within shared docs- Edit between MS Office seamlessly- Google templates/themes- New offline component Google Docs just works with real estate …store essential forms keep your listing track leads presentation in the cloud share marketing plans less printing/more sharing with sellers © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    54. 54. Google Docs You will fall in love with Google Docs … Create a new doc or upload existing docs, keep collections (or folders of like content), collaborate LIVE and work in the cloud!© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    55. 55. Google Docs Create Menu <<<<<<<<<<< Upload Menu >>>>>>>>>>>> Let’s create a new document© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    56. 56. Google Docs Click on Create, click on Document Click on Share in your document to collaborate LIVE! Just add the person by email address and click Done.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    57. 57. Google DocsGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the document itself ORyou can chat off to the side. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    58. 58. google.com/YOUGOOGLE+ © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    59. 59. Profiles & Google+Your Google Profile is used to identify you across the web on thevarious Google tools that you use everyday. With the launch ofGoogle+, your profile has become the first step in getting startedwith this social networking tool.You may be thinking … “notanother social network”! Butyou might want to reconsiderafter we talk about Google+1’s and Search Plus YourWorld – both of which factorinto your search engineoptimization and make forgreat Google juice. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    60. 60. https://profiles.google.com/stefanieaingehahn © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    61. 61. Google+ Main Menu Navigation Newsfeed/Homepage Photos (yours + others) You (all you baby) Circles (build your network) © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    62. 62. Google+ Getting AroundNow, under the main navigation, you will see your profile. ClickEdit Profile to make changes to your info on the About tab.Your profile photo will always be top left here and photos you’vebeen tagged in (5) across the top of your profile. Googlers cansend you an email or poke around your profile here. Click Viewprofile as … to see what and how you are sharing with others andpublicly. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    63. 63. Your Google+ Profile > Posts© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    64. 64. Your Google+ Profile > About© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    65. 65. Your Google+ Profile > Photos (and Videos) © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    66. 66. Your Google+ Profile > +1’s © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    67. 67. Google+ NewsfeedAt first glance, the layout appears Facebook-esque with a few terminology changes. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    68. 68. Google+ Circles – Build Your NetworkGoogle+ believe that “Circles” are the better way tomanage who you connect and share with online. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    69. 69. How to Post on Google+Sharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    70. 70. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your clients, team and sphere.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    71. 71. Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with … by default, your circles will appear here. Click Hang out to start! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    72. 72. Google+ HangoutsOnce you are hanging out – you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more … check the Settings button for more! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    73. 73. Google+ Hangouts© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    74. 74. Ranking ContentGOOGLE +1’S © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    75. 75. Google +1© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    76. 76. Google +1’s and SEOA good page rank on Google helps real estate agents get found.Google+1’s indirectly effect your page rank. Basically,the more +1’s a link has, the more likely that link is toshow up in others Google results when searching.Because +1’s are a validation of a link, the more +1’s alink has, the more likely it is to be clicked-thru andshared.Don’t ignore your keywords, link building and URLstructures, but definitely take +1’s into consideration. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    77. 77. Google +1’s (part of my Google+ Profile) © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    78. 78. Google +1’s© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    79. 79. Google +1’s You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    80. 80. Be Mobile-FriendlyGOOGLE MOBILIZER © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    81. 81. Google Mobilizerwww.google.com/gwt/n© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    82. 82. Google MobilizerDo you use the internet on yourphone? Your consumers aretoo!Using QR codes in yourmarketing?Send them to a MOBILE-friendly site! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    83. 83. Google Mobilizer www.google.com/gwt/n© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    84. 84. Google Mobilizer Use the new mobilized link in your address bar for your QR codes and other mobile marketing.© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    85. 85. Goo.gl URL ShortenerNeed to shorten a URL?Type goo.gl in your browser address bar …Type (or paste) in your long URL and click Shorten © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    86. 86. Goo.gl URL Shortener© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    87. 87. Goo.gl URL ShortenerClicking on details will give you a QR code and a fewbasic stats on your link – click counts, traffic sources,referrers and basic visitor profiles too! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    88. 88. Social Search is HERE.SEARCH PLUS YOUR WORLD © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    89. 89. Google Search plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    90. 90. Google Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    91. 91. Google Search plus Your World © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    92. 92. Google Search plus Your WorldWhen I clickto see mypersonalresults – I seelinks frompeople Iknow andfollow onGoogle+ >>> © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    93. 93. Google SPYW & SEOGoogle SPYW is known as social search. Social searchworks because we believe our friends.We trust product reviews from our peers more thanfrom an advertisement.Social media travels faster than the news these days.Social search has already changed the way we searchwhether you realize it or not. © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    94. 94. Mobile is KING.GOOGLE MOBILE © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    95. 95. Get Your Google To Go …On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    96. 96. iPad UsersGrab the free Google app from theApp Store to have all of your Googlefavorites at your fingertips …© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    97. 97. Mobile UsersSign in for personalresults – get yourhistory,applications, voicesearch and GoogleGoggles! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    98. 98. Google Goggles© Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    99. 99. Control Your DataGOOGLE DASHBOARD © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    100. 100. www.google.com/dashboard I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    101. 101. A Closer LookLet’s look at Gmail … focus on the contents in the bluebox. Manage your chat history, HTTPS (securebrowsing) or ALL Gmail settings. See the new privacypolicy or get help! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    102. 102. Get ControlWhen I click on Manage Chat Settings – I am taken therewith one click. Awesome. Make your changes. Save. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
    103. 103. Let’s See that List Again … Gmail Talk Calendar Voice Picasa Reader & Books Docs Mobilizer & goo.gl Google + +1’s Search + Your World Google on your iPad Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
    104. 104. Be Google-tastic! More Google-tastic Goodness!• Look for “Best of Blue” video booth near the café at BluTopia tradeshow to record your Best of Blue 1-3 minute video tip or best practice for Coldwell Banker University• MTM email Survey will arrive the day after the Gen Blue Experience 2012 concludes**Those who complete the survey will be eligible to win 1 of 10 free iPod shuffles
    105. 105. Thank You!Thank you so very much for spendingsome time with me today. For slidesand video from today’s class, go to:www.stefaniehahn.net/google-tastic Stefanie A. Hahn stefanie@stefaniehahn.com © Stefanie A. Hahn | www.StefanieHahn.net | March 2012 | #GenBlue | @sahahn
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