FACEBOOKMARKETINGSTRATEGIESfor Realtors        © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
A FEW STATS …As of December 31, 2011:845 million monthly active usersApproximately 80% of monthly active users are outsi...
GETTING INTO THEIR   NEWSFEED                                                      Your goal as a                         ...
UNDERSTANDING EDGERANK  Facebook’s pesky newsfeed algorithm.    © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
FACEBOOK EDGERANKFacebook Edgerank is thealgorithm that determineswhich Facebook users seeyour post.Understand that mostFa...
FACEBOOK EDGERANKEach Facebook post is weighted for …1. Your interactions with the person posting (or   page) – you will r...
FACEBOOK EDGERANKVideos and photoscarry more weightand are likely to getmore interaction thana standard text post.       ©...
FACEBOOK PAGE OR PROFILE? Think about how many people and pages you actually interact with versus your number of Facebook ...
FACEBOOK PAGE OR PROFILE?Most Facebook Pages only reach 3 to 7.5%of their likers according to allfacebook.comAccording to ...
FACEBOOK PAGE OR PROFILE? If you decide to go ALL profile ALL the time … here are a few tips: 1.   Create friend lists 2. ...
FACEBOOK PAGE OR PROFILE?     © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
HOW DO YOU REACH YOUR AUDIENCE?  Objective: You need to get into their newsfeed.   Post thoughtfully (& use video/photo) ...
REACHING YOUR AUDIENCE                                   Post Thoughtfully   © Stefanie A. Hahn | www.StefanieHahn.com | F...
POST THOUGHTFULLYI know you feel the pressure to post your listings –I get it, but remember, there is a better way …      ...
POST THOUGHTFULLY © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
POST THOUGHTFULLYPost Publicly. Don’t say listing. Ask a question. Pick aphoto that is not the front of the house. Be enga...
POST THOUGHTFULLYWhat other thoughtful business posts make sense?- Market data- Real Estate information- Neighborhood and ...
POST THOUGHTFULLYShare a link with market data and encourage them to clickfor more information.           © Stefanie A. Ha...
POST THOUGHTFULLYUse links todrive traffic toyour website.             © Stefanie A. Hahn | www.StefanieHahn.com | Februar...
POST THOUGHTFULLYInformation about the how the buying/sellingprocesses work, financing, inspections, short saleand foreclo...
Drive them home …   POST THOUGHTFULLY                     © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
POST THOUGHTFULLYDon’t be afraid topost news andinformation fromorganizations inyour community tobuild interactions.      ...
REACHING YOUR AUDIENCE                          Post at the right times.    © Stefanie A. Hahn | www.StefanieHahn.com | Fe...
POST AT THE RIGHT TIMESTo achieve the most interaction with yourposts – which is critical to appearing innewsfeeds, post a...
REACHING YOUR AUDIENCE                         Ask for the interaction.    © Stefanie A. Hahn | www.StefanieHahn.com | Feb...
ASK FOR THE INTERACTIONWhenever you post, ask the reader forinteraction.                     What do you think?           ...
REACHING YOUR AUDIENCE                                       Always respond.    © Stefanie A. Hahn | www.StefanieHahn.com ...
ALWAYS RESPONDIf we are asking for the interaction, weMUST give that courtesy back to anyonewho interacts with our post.Al...
YOUR INTERACTION MATTERSIt’s important for YOU to interact OUTSIDEof your newsfeed on Facebook as well. Getout of your new...
CREATE RELATIONSHIPS                     Remember that your online                     networking and                     ...
LET’S REVIEW …Objective: You need to get into their newsfeed. Post thoughtfully (& use video/photo) Post at the right ti...
THANK YOUThanks so much forhanging out with ustonight! Questions?Just ask …                                          Stefa...
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Facebook Marketing Strategies for REALTORS

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In this webinar, we will discuss a few ways to tackle Facebook marketing. As much as I don't want you to post your listings on Facebook, I will try to show you a different approach to take the sales pitch off - plus discuss other ways to share and interact as a real estate professional on Facebook.

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Transcript of "Facebook Marketing Strategies for REALTORS"

  1. 1. FACEBOOKMARKETINGSTRATEGIESfor Realtors © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  2. 2. A FEW STATS …As of December 31, 2011:845 million monthly active usersApproximately 80% of monthly active users are outside the U.S. & Canada483 million daily active users on averageMore than 425 million monthly active users who used Facebook mobile products © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  3. 3. GETTING INTO THEIR NEWSFEED Your goal as a marketer – be HERE front and center in their newsfeed. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  4. 4. UNDERSTANDING EDGERANK Facebook’s pesky newsfeed algorithm. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  5. 5. FACEBOOK EDGERANKFacebook Edgerank is thealgorithm that determineswhich Facebook users seeyour post.Understand that mostFacebook users will staywithin their newsfeed. Yournewsfeed consists of thepeople & pages you interactwith the most. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  6. 6. FACEBOOK EDGERANKEach Facebook post is weighted for …1. Your interactions with the person posting (or page) – you will reach those that have interacted with you (or your page) in the past more easily.2. The interaction the post has received - posts with more likes and comments will show up in more newsfeeds and for a longer period of time.3. Time decay – each post eventually loses steam, but the time decay is different for each post depending on interaction. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  7. 7. FACEBOOK EDGERANKVideos and photoscarry more weightand are likely to getmore interaction thana standard text post. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  8. 8. FACEBOOK PAGE OR PROFILE? Think about how many people and pages you actually interact with versus your number of Facebook friends. The average Facebook user has 245 friends per a Pew Internet study from 2/3/2012 and likes more than 80 pages. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  9. 9. FACEBOOK PAGE OR PROFILE?Most Facebook Pages only reach 3 to 7.5%of their likers according to allfacebook.comAccording to Facebooks S-1 filing, therewere more than 37 million pages with 10or more Likes as of Dec. 31, 2011.The average Facebook user likes 4 – 6 pagesper month. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  10. 10. FACEBOOK PAGE OR PROFILE? If you decide to go ALL profile ALL the time … here are a few tips: 1. Create friend lists 2. Lock down your information 3. Change privacy on photo albums 4. Open up anything you are willing to share 5. Post your personal stuff to your friend and family lists and post everything else public. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  11. 11. FACEBOOK PAGE OR PROFILE? © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  12. 12. HOW DO YOU REACH YOUR AUDIENCE? Objective: You need to get into their newsfeed.  Post thoughtfully (& use video/photo)  Post at the right times  Ask for the interaction  Always respond © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  13. 13. REACHING YOUR AUDIENCE Post Thoughtfully © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  14. 14. POST THOUGHTFULLYI know you feel the pressure to post your listings –I get it, but remember, there is a better way … © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  15. 15. POST THOUGHTFULLY © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  16. 16. POST THOUGHTFULLYPost Publicly. Don’t say listing. Ask a question. Pick aphoto that is not the front of the house. Be engaging. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  17. 17. POST THOUGHTFULLYWhat other thoughtful business posts make sense?- Market data- Real Estate information- Neighborhood and community newsYour posts should be engaging and drive traffic toyour website. Interaction is critical. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  18. 18. POST THOUGHTFULLYShare a link with market data and encourage them to clickfor more information. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  19. 19. POST THOUGHTFULLYUse links todrive traffic toyour website. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  20. 20. POST THOUGHTFULLYInformation about the how the buying/sellingprocesses work, financing, inspections, short saleand foreclosure and much more are ALL greattopics to share. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  21. 21. Drive them home … POST THOUGHTFULLY © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  22. 22. POST THOUGHTFULLYDon’t be afraid topost news andinformation fromorganizations inyour community tobuild interactions. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  23. 23. REACHING YOUR AUDIENCE Post at the right times. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  24. 24. POST AT THE RIGHT TIMESTo achieve the most interaction with yourposts – which is critical to appearing innewsfeeds, post at the right times. Try posting around noon or 7pm EST Only post once per day (especially on those business pages) Always post on Saturday © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  25. 25. REACHING YOUR AUDIENCE Ask for the interaction. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  26. 26. ASK FOR THE INTERACTIONWhenever you post, ask the reader forinteraction. What do you think? Do you agree? How do you feel about that … ? Click “like” if you agree!There are tons of ways to ASK forinteraction. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  27. 27. REACHING YOUR AUDIENCE Always respond. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  28. 28. ALWAYS RESPONDIf we are asking for the interaction, weMUST give that courtesy back to anyonewho interacts with our post.Always respond to comments.You can even thank them for “liking”your post. © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  29. 29. YOUR INTERACTION MATTERSIt’s important for YOU to interact OUTSIDEof your newsfeed on Facebook as well. Getout of your newsfeed and …- Say hello & happy birthday- Like others posts- Comment on others posts © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  30. 30. CREATE RELATIONSHIPS Remember that your online networking and communication with others should be the same as your offline networking and communication – show you care, show you have the expertise and be connected, so when the time comes there is no question about who their Realtor will be … © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  31. 31. LET’S REVIEW …Objective: You need to get into their newsfeed. Post thoughtfully (& use video/photo) Post at the right times Ask for the interaction Always respond © Stefanie A. Hahn | www.StefanieHahn.com | February 2012
  32. 32. THANK YOUThanks so much forhanging out with ustonight! Questions?Just ask … Stefanie A. Hahn stefanie@stefaniehahn.com www.StefanieHahn.com © Stefanie A. Hahn | www.StefanieHahn.com | February 2012

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